Video Content Marketing for Music Artists and Songwriters is a powerful tool that has been underutilized, and it can take a variety of forms, ranging from Traditional Produced Music Videos as seen on MTV to Song Lyric Videos, Live Performance Videos, Interview Videos, Behind The Songs Videos, and more.
With our extensive background in Video Content Marketing and Music Marketing, we have put together a customizable mix of high-quality professional video/publishing services and best practices that empowers you to put forth an optimized collection of video content that conveys your music and songwriting to your target audiences in ways that few among your peers are doing – allowing you, and your music projects to stand out and be appreciated. Contact Us to get started!
Let’s briefly cover a few of the components of our Immediate Hits Music Marketing Mix, which are also available a la carte:
Song Lyric Videos | Interview Videos | Behind The Songs Videos | Live Performance Videos | Produced Music Videos | Other Types of Videos | Event Flier Videos | Live Streaming | Immediate Hits Music Marketing Mix |
Song Lyric Videos
One often-neglected format that is one of our specialties at Media Blitz Publicity is Song Lyric Videos. These videos, which include the audio of your song recordings with the on-screen text of your song lyrics showing during the times when they appear in the song, also feature variations of your artist or album branding.
These are engaging videos that give audiences a deeper appreciation of the meanings behind your songs, and this helps to differentiate your music and artistic identity from that of other songwriters and recording artists. It can often be a challenge to get the words of a song to be known or understood, and Song Lyric Videos are one of the best ways to accomplish this.
Song Lyric Videos can also be embedded, shared, uploaded to video and social media channels, and they can be included in EPKs (Electronic Press Kits) and online video galleries to better demonstrate your talents and potential.
Interview Videos
It used to be that a musical artist would have to rely on a writer for a music magazine or media company to express enough interest to schedule, conduct, and then print or broadcast an interview. And when it was finally published or broadcast, the interview would only be in magazine racks or in broadcast rotation for a short period before it would be lost to anyone seeking it. Those were the old days, but things have changed…
Today, not only can digital versions of such interviews be curated online, but you can anticipate and address the types of questions and interesting facts about your artistic background and influences that your target audiences would like to learn about – or that you want them to know. Media Blitz Publicity prepares Interview Videos for musical artists and songwriters, allowing them to anticipate and instigate questions, providing answers and interesting information that they want their audiences to know.
Topics can range greatly, and this is an opportunity to go on the offensive and provide insights and background information such as your band’s origin story, influences, and changes in musical direction. If you have a new recording, you can provide updates on the recording process and tell people why they should give it a listen. You can tell interesting stories from performances, practice, or touring.
This is a way for you to reach audiences at their homes or wherever they are geographically from wherever you are, providing a deeper understanding into your works and motivations. And since you’re controlling the topical content instead of being at the mercy of some music magazine journalist’s motivations and biases, you can put your best foot forward and emphasize what makes the most strategic sense for you and your goals.
Behind The Songs Videos
You may be familiar with a popular television show from the 1990s called VH1 Storytellers, in which popular mainstream artists would tell the stories behind the meaning or inspiration of a song along with a performance of that song. While the limited time and attention spans at most musical artists’ shows don’t allow for long explanations that would take up time when you could be performing more songs, you now have the opportunity to provide your audiences with such interesting information through our Behind The Songs Videos services.
Intrigued? Identify the songs you would like to explain, determine what you want to say about them, and also collect any recordings or special performances (audio and/or video) if you would like them included in the video (after, before, or excerpts/background during your explanation). We’ll work with you to collect the pieces, and we’ll put it together into a professional, engaging, and sharable video format that your audiences will appreciate.
Live Performance Videos
Do you record your live performances, or do you have friends or fans at shows that capture your performances on their smartphones? You can designate someone to shoot video at your performances, and we can work with your video files to edit together full shows or clips that can be shared with your target audiences worldwide via your website and your social media or video channels.
It is best to have good lighting and sound at the show, and a good microphone on your camera that’s good with high volume can do wonders – but we can often improve the raw video and audio to some degree, and we can also add branding graphics, song title text, and website URL info as requested.
Produced Music Videos
Of course, Produced Music Videos in the format made famous by early MTV can be a strong addition to your online Video Content Marketing mix. The time, energy, and effort involved in such traditional music video projects can vary widely, depending on the different components and tasks involved. Arriving at the final version may require several waves of edits. We may do Produced Music Videos by special request, depending on the artist relationship, the creative vision, logistics, and other factors. There are often ways to achieve such videos on a lower budget by being extra creative… Let us know if traditional music videos interest you.
Other Types of Videos for Special Purposes
There are other types of videos that can be included in your online multimedia mix, and sometimes they may be somewhat impromptu or ordered as needed. Getting into a habit to make the most of these engagement opportunities can help to set you up for success. The types of videos discussed above can serve more as “evergreen” content that should also be highlighted and shared on a regular basis. Always having more new video content that remains relevant and interesting places you in better positioning to maintain an engaged and appreciative audience. As songwriters, recording artists, and performers, we routinely have new opportunities to make the most of our activities by leveraging them in high-quality and shareable video formats.
Event Flier Videos for Social Media – A la Carte upon request as needed
If you have a show or a tour scheduled, you can let people know and stand out with an online video flier that can be embedded on your website and posted/shared on social media. We can work with you to develop a style and format that is appropriate for your needs.
Live Streaming of Performances or Announcements – Discussions/AMAs/VideoJournaling
One way to get raw live video content is to live stream your performances and save/download the video files. Live streams can often also be rewatched and embedded, depending on the platform and chosen settings. The video and audio from such live recordings can often be cleaned up and improved after the fact (but good lighting and sound at the time of the performance is a big help). This is also the age of AMAs and Videojournaling, and you can often initiate discussions over livestreams with your audiences. These clips can likewise also often be utilized later in campaigns. Let us know if you are utilizing any of these approaches, and we can discuss some different ideas regarding how they can be leveraged in organized campaigns.
Which Music Video Content Marketing Approach is Right for You?
Immediate Hits Music Marketing Mix
If you are looking to utilize a combination of these different types of videos detailed above, then you should consider our Immediate Hits Music Marketing Mix service. It combines several types of videos, customized to match your goals with the existing music and video assets you have available and those you are seeking to create. Let’s start the conversation and figure out the direction you should take.
Contact Media Blitz Publicity today to get the conversation started, and we can discuss what mix of video content makes the most sense for you to move forward to share your music, songwriting, performances, and creative identity.
