Video Content Marketing involves the strategic use of video to convey relevant and helpful information to target audiences you are seeking to convert into loyal and satisfied customers. When done most effectively, it is about much more than basic brand awareness…
Video Content Marketing is about the concerns or needs of the customer and providing paths to solutions that may incorporate the specialties of your business. The customer relationship and a customer service mindset are central to proper Video Content Marketing. Contact Us to get started!
Understanding Your Need for VCM | VCM for Attorneys & Professionals | VCM for Products & Services | Types of Video Content | Topical Videos | Webinar-Style Videos | Video Blogs | Video Case Studies | VCM for Products & Services | Video Testimonials
Understanding The Need for Video Content Marketing
Businesses and Professionals: Your target customers expect and appreciate helpful and informative video content that addresses their questions, needs, and concerns. If you do not provide such video content, then your target customers will likely move on to the next competitor who does provide relevant and useful information via professional video. Let us leverage your expertise to prepare those videos…
So, ask yourself: Are visitors to your website and social media pages greeted with helpful and educational video content that anticipates your target customers’ questions and meets their information needs? We can show you how to best use these videos to maximize its helpfulness to your visitors and target customers after they are published.
Are you using video content in your blogs or customer service email interactions to explain the details of your services or to guide them forward on their customer journey in the spirit of stellar customer service that inspires loyalty and trust? There are many questions and related concerns pertaining to your offerings and your areas of expertise, and we can help you to routinely address them in a way that converts these interactions toward becoming your satisfied customers.
Are you consistently putting out new videos and articles that are relevant to the searches that your target customers are making? Do you recognize that the search engines are seeking the best content to meet those needs? We can help you to position your content to meet the needs of searchers and the search engines they are already using right now to look for this information.
Do you see the opportunity for being early to adopt an optimized, systematic approach to providing video content in your market or industry? Contact us to discuss how we can implement a turnkey Video Content Marketing approach for your firm.
Video Content Marketing for Attorneys and Professionals – Address Legal Concerns Toward Solutions
Attorneys should be aware that their target clients are searching for answers to their legal questions online. They often don’t know where to start or who to ask.
You can be their guide if you present the right helpful information in a professional manner, and that first video interaction gets them familiar with you and your practice – making them more likely to hire or suggest you. This is an opportunity to get them to want to call you.
There are right and wrong ways for attorneys and law firms to do Video Content Marketing, and we are well-experienced with fulfilling these programs for firms throughout the USA. Contact us to discuss the best next steps for implementing Video Content Marketing for your firm.
Video Content Marketing for Businesses – Products, Services, Related Interests, and Solutions
Your company’s target customers want to be able to visualize the effects of the products, services, or experiences you are offering them.
They want to be able to believe before they buy, and showing them with multimedia explanations and demonstrations while also addressing their concerns and questions is the best way to do this. The strategic use of the right video and written content shown to the right audiences at the right time translates to more sales and more happy people on both sides of the relationship in each transaction.
Contact us today to start a discussion on how we can implement Video Content Marketing for your firm and your customers.
Types of Video Content
The types of video content in your marketing mix may include short topical videos, longer webinar-style presentations, video blogs that convert existing blogs into videos, product/service videos (depending on your industry), video case studies, and video testimonials.
Topical Videos
Topical Videos are often the most common, and they are often in a short, 2-4 minute “talking head” format that also utilizes branded motion graphics, on-screen text, and music. These videos often address Frequently-Asked-Questions, Should-Ask-Questions, expert insights, and How-To questions.
Webinar-Style Presentations
Webinar-Style Presentations will likely exceed 10 or 15 minutes, often surpassing the 30-minute mark. They may consist of more detailed explanations of a topic or several topics that fit under an umbrella. These are often “deep dives” and may be used in coordination with funnels and landing pages when targeting engaged and motivated audiences with a longer attention span.
Video Blogs
Video Blogs can be achieved by creating videos from the content of new or existing blog articles. These may be done with voiceovers, which can be performed by talent at Media Blitz Publicity, and these voice recordings are then combined with branded motion graphics, relevant imagery, music, and on-screen text to convey the blog’s information in an engaging and sharable audio-visual format that can be published to video channels and social media, as well as embedded within blog copy and throughout a company’s website on relevant pages or in video galleries.
Product and Service Videos
Product and Service Videos allow the target customer or existing customer to better understand your offerings and the uses or features of these as they apply to their lives.
Video Case Studies
Video Case Studies demonstrate how you or your firm have solved problems in the past, helping your target customers to visualize how solutions may be implemented for the challenges they are facing. You should plan on translating today’s successes into tomorrow’s video case studies.
Video Testimonials
Video Testimonials add a face and a voice to your satisfied customers, as well as a personal and emotional touch. A short video can convey a more detailed message in a more intriguing way than can be achieved with a block or snippet of text. Your happy customers will often want to help people who were like they were before they found their solution.
Every Video Includes a Call-To-Action (CTA)
The audiences watching these videos want to know the next steps toward their solutions, and you can encourage them with an invitation to contact you for more information. Likewise, if you can see how Video Content Marketing could be a great addition to your marketing mix, you should contact us today so we can discuss the best path to implement it the right way for you and your firm.
