As Netflix and streaming movies online came to be increasingly popular, the popularity of actually going to a movie rental store waned. Additionally, more people were consuming more and different media content online, but people still watch movies at home. For about 3 decades, movie rental stores increased the power of the masses to consume …
There used to be three major television networks, with local affiliates. Local and regional newspapers, along with their TV and Radio counterparts and the national news programs, dominated the flow of information on current events. The schools, encyclopedias, and major book publishing companies controlled the flow of other information. Entertainment media in the United States …
http://www.musicbusinessworldwide.com/amazon-takes-on-youtube-with-new-rival-amazon-video-direct/ Amazon has launched Amazon Video Direct, which allows video creators to directly upload their videos and be paid as their content is watched. While the business model and market differs from YouTube, AVD could become a big player in the general online video marketplace. Filmmakers will be able to distribute their movies through Amazon …
http://www.reelseo.com/taco-bell-facebook-video/ Taco Bell is using FaceBook as a content hub and main way of interacting with followers online. This is similar to its behavior on Twitter, in which it uses quick responses. 92% of its video views are coming through FaceBook videos. This makes sense because FaceBook is very flexible regarding formats, and customer behavior …
http://www.reelseo.com/youtube-reaches-bigger-audience-than-us-tv/ More people ages 18-49 are watching YouTube than the 10 most popular Prime Time TV Shows in the United States. This makes sense – Wouldn’t you rather watch what you are looking for than whatever garbage the TV companies have queued up for the masses? The only reasons you wouldn’t watch it on YouTube …
Fair use is complicated. Unfortunately for creators, for all of the good the DMCA has led to it has also forced platforms like YouTube to err on the side of caution or risk negative consequences. As a result, false copyright claims and takedown requests often leave creators on YouTube with few options… Read more at …
Maybe you have a lot of good videos, and maybe you even have lots of views – perhaps even from among your target market… However, one thing that helps to encourage this continued behavior is building a strong and loyal subscriber base. ReelSEO suggests eleven steps that you can take to make the most of …
It appears YouTube may be testing how Search Results are displayed, using only select accounts. Perhaps this is a hint of what to expect if the changes are determined to be better as a result of the testing? Read more at ReelSEO: http://www.reelseo.com/youtube-search-results/
An analysis of Buzzfeed’s strategies toward marketing with videos on FaceBook versus marketing with videos on YouTube. From ReelSEO: http://www.reelseo.com/buzzfeed-video-titles/
The old saying in content marketing circles is not to build on rented land. With the sudden launch of the YouTube Red membership service, an ad-free option for $9.99 per month, YouTube (Google) proved that users’ and content creators’ “rights” on social media platforms are quite limited and subject to change. The wise counsel remains …
Swedish YouTube star PewDiePie told Business Insider he believes ad-blocking software led to the development and launch of YouTube Red, the ad-free subscription service YouTube now offers viewers at $9.99 per month. PewDiePie cites the recent doubling of the percentage of his viewers using ad-blocking software. While there are certainly other factors at work, he …
Google announced its new ad-free subscription option, YouTube Red, days before its launch on October 28th, 2015. There are extra perks, like YouTube Music, that come along with the ad-free experience. The approach is somewhat reminiscent of Amazon Prime. There is a 1-month trial before $9.99 per month kicks in. Read about it more at …
