Tag: TV
Lean-Forward VS Lean-Back
CLICK ABOVE to Read the full article from The Video Content Marketing Guru! There is a significant shift in the customer behavior involved with new technology and how marketers reach and interact with these customers. This change can be best explained with the concepts of Lean Forward and Lean Back. When determining how best to …
A “Dislike” Button For Your TV – Where To Complain About Television Content
A popular request on platforms like FaceBook has been a “dislike” button to show disapproval or negative reaction to content. The Internet does allow virtually unlimited avenues of content discovery, and the user experience is largely user-directed. Television, in contrast, is heavily controlled and programmed, with the viewer choosing between channels. Where is the call …
Reject and Replace Hollywood with Decentralized Entertainment Media
As discussed in a previous Media Blitz post (HERE) and by ReelSEO (HERE), YouTube reaches more 18 to 49 year olds than the top 10 Prime Time TV shows. Since its launch in 2005, we’ve said YouTube was the game-changer that made TV obsolete. Television, despite the variety of cable companies – many owned by …
“Pop” Culture Versus Popular Culture
It is important for people in today’s society to understand and be able to identify the differences between manufactured “Pop Culture” and genuine Popular Culture that comes from the people. Since the dawn of modern mass media technology, the people in control of the media content have sought to shape the behavior, beliefs, and culture …
YouTube Reaches More 18 to 49 Year Olds Than The Top 10 Prime Time TV Shows
http://www.reelseo.com/youtube-reaches-bigger-audience-than-us-tv/ More people ages 18-49 are watching YouTube than the 10 most popular Prime Time TV Shows in the United States. This makes sense – Wouldn’t you rather watch what you are looking for than whatever garbage the TV companies have queued up for the masses? The only reasons you wouldn’t watch it on YouTube …