“Social Media” is now the widely-accepted name for the latest trend in technology and interaction. Human behavior appears to have been forever changed in the second half of the past decade as technologies such as FaceBook and Twitter have invaded our daily lives. The cellular phone revolution has played a part in laying the groundwork …
Native Advertising is “Pay to Play” on others’ platforms. The content usually consists of advertising in disguise. Content Marketing, on the other hand, is legitimate stand-alone content that the target market wants or needs, and for many businesses, it is often answering a question or helping the customer to solve a problem. It is typically …
