YOU NEED VIDEO CONTENT MARKETING Your target customers are searching for information related to what you offer. This gives you an opportunity to be the one who gives them useful information. Video Content Marketing engages your target audience with a combination of Customer Service, Marketing, and a Multimedia User Experience where your target customer is …
http://contentmarketinginstitute.com/2017/12/amplify-assets-curation-process/ dec 19 Your best-performing and most-wanted content can be curated and repurposed. You can create new content by collecting take-aways from a single article or from several related articles, then elaborating and clarifying. New content formats can be explored, as well, creating the most useful, usable, and accessible content for your target audiences. Take …
http://contentmarketinginstitute.com/2017/12/education-marketing-strategy/ dec 5 At Media Blitz, we are deeply involved in education – in assessing formal education systems, in promoting an educational approach to content marketing both for and by businesses, and in preparing and promoting educational content. Here, CMI highlights some examples of businesses going beyond the educational blog and how-to videos and actually …
http://contentmarketinginstitute.com/2017/11/develop-grow-podcast/ nov 28 Robert Rose and Joe Pulizzi of This Old Marketing podcast provide their advice for creating and launching a successful podcast. They encourage marketers to already have an engaged audience for their content, and then to differentiate into podcasting, as the podcast-first approach is difficult due to the inherent competition within and the …
http://contentmarketinginstitute.com/2017/10/competitive-content-marketing-analysis/ oct 23 When strategizing your content marketing plan, it is often wise to consider what the competition is doing with their content marketing strategies. What are their topics, what formats are they using, when are they publishing, and how often? How have they been changing? What are the best opportunities for your approach to …
http://contentmarketinginstitute.com/2017/10/marketers-close-content-gap/ oct 19 Content marketing should be used for both pre-sales and post-sales communications, in addition to as an engaging resource for the target customer’s education and interest. A large part of a proper content marketing approach is often customer service. The processes both before and after the sale should be consistent, and that means …
http://contentmarketinginstitute.com/2017/10/future-content-seo-trends/ oct 11 Here CMI lists some future trends it expects that will relate to SEO and content. They include the combination of SEO and content, engagement, hyperconnected mobile and local, voice search, and Artificial Intelligence / Machine Learning… These are all “happening” things right now… Using SEO to inform content and using content to …
CLICK ABOVE to Read the full article from The Video Content Marketing Guru! Think about your friends. I’m talking about those friends who are always there to help you when you need assistance, those friends who have useful information and connections when you have a problem and need answers right away… Friends with experience and …
CLICK ABOVE to Read the full article from The Video Content Marketing Guru! The predictions are coming true, and then some: Online video is the Future and Present of Content Marketing. In January 2014, The Guardian published an article titled, “Why online video is the future of content marketing”, and many of the claims and …
CLICK ABOVE to Read the full article from The Video Content Marketing Guru! Some people make videos and expect instant results as soon as they have published their videos online. They mistakenly expect viewers and readers to immediately engage them with questions and new business. These people misunderstand the strategy involved with content marketing. While …
CLICK ABOVE to Read the full article from The Video Content Marketing Guru! The people in your target market have questions about your products or services that could lead to more sales if you answer them. Today, your ideal clients are technologically engaged, and they spend their time on mobile devices. In this “information age”, …
The Content Marketing Institute created this long-form video to teach you about Content Marketing. If you are inspired to start publishing a consistent, CONSTANT FLOW OF CONTENT in Video & Written Format, I want you to MAKE YOUR INITIAL DEPOSIT to GET STARTED with OUR TURN-KEY CONSTANT CONTENT FLOW Program!
CLICK ABOVE to Read the full article from The Video Content Marketing Guru! Sometimes our readers and customers are not familiar with exactly what content marketing is and how it relates to one’s web presence and SEO. Therefore, we want to present you with a sort of “Content Marketing 101″ that also highlights many of …
If you don’t have a proper Content Strategy in place BEFORE you have done your Editorial Planning, you may be wasting energy spinning your wheels with your content. As noted by the Content Marketing Institute, the following are problems that can result: It’s not the right content. If your content isn’t right (isn’t useful or …
Native Advertising is “Pay to Play” on others’ platforms. The content usually consists of advertising in disguise. Content Marketing, on the other hand, is legitimate stand-alone content that the target market wants or needs, and for many businesses, it is often answering a question or helping the customer to solve a problem. It is typically …
There is a competitive advantage to be had in your market if your business has consistent content with substance and good strategy. Most smaller companies can’t keep up because their resources are stretched thin, even if they would otherwise be agile enough to do it themselves. Many larger companies are too bulky to make the …
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