A recent report suggests people are tired of brand engagement opportunities. While the sheer number of brand engagement opportunities may be a factor, and the internet honeymoon may be over, the usual culprit is probably much to blame: The brands lack a customer focus, which leads to lack of participation. What is in it for …
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Lack of Customer Focus Leads to Lack of Participation
A recent report suggests people are tired of brand engagement opportunities. While the sheer number of brand engagement opportunities may be a factor, and the internet honeymoon may be over, the usual culprit is probably much to blame: The brands lack a customer focus, which leads to lack of participation. What is in it for …
Continue reading