The Content Marketing Institute (CMI) published an article that essentially confirms and promotes the winning short-form topical video format we have been using for our clients for the past 4 years or so, breaking it down step-by-step. This is great… You need to know the right kind of video. You also need to know how …
The Content Marketing Institute created this long-form video to teach you about Content Marketing. If you are inspired to start publishing a consistent, CONSTANT FLOW OF CONTENT in Video & Written Format, I want you to MAKE YOUR INITIAL DEPOSIT to GET STARTED with OUR TURN-KEY CONSTANT CONTENT FLOW Program!
When it comes to devising a content strategy for your business, you need to consider the contrasts between the 24-hour constant stream of mostly irrelevant content and the specific, online destinations sought out by internet searchers demonstrating “lean-in” behavior. You want to create quality content that is relevant to your target audience. Yes, you want …
Literally hundreds of tools claim to help you become better at content marketing in some way. It’s not always easy to know which tools are worth trying. http://contentmarketinginstitute.com/2015/06/content-marketing-tools-success/
Without personas, you may only be guessing what content your audience wants, which means you are more likely to revert to creating content around what you know best (your products and company) instead of around the information your audience is actively seeking. Furthermore, you personally may have a handle on this information, but does everybody …
The internet has radically changed the state of journalism, but content marketing is a relatively new field that can still benefit a lot from the practices of traditional reporters. In the interest of improving the field of content marketing overall, here are nine lessons from traditional journalism that every content marketer should know to better …
href=”http://www.mediablitzpublicity.com/home/wp-content/uploads/2015/06/whats-next-content-marketing.png”> Consumers have changed. Great digital experiences are no longer new … they are expected. In response, marketing departments have flexed and stretched with each new disruption, channel, and technology … but only within the existing bounds of their confined, comfortable, and well-worn structures. http://contentmarketinginstitute.com/2014/12/whats-next-content-marketing/
Like many others, I’ve faced challenges when it comes to content marketing, but one of the most frustrating was getting my colleagues on board with content creation. No matter how much we discussed the importance of their input, it was rarely smooth sailing for one reason or another. http://contentmarketinginstitute.com/2015/01/tips-help-colleagues-successful-content-creators/
The measurement tail is wagging the marketing dog … and it’s turning your marketing into a dog. Unfortunately, few marketers have the insight needed to illustrate the problem, and even fewer have the guts to take it on within their organizations. http://contentmarketinginstitute.com/2014/08/measurement-kill-content-marketing-strategy/
In his book Visual Impact Visual Teaching, Timothy Gangwer cites evidence that 90 percent of all data that the brain processes is visual. Additionally, it’s commonly held that 65 percent of people are visual learners, and the human brain purportedly processes visualization 60,000 times faster that it does written content. However, when you think about …
Most marketers are familiar with many ways to promote content, including sharing content on Facebook, Twitter, LinkedIn, and other social media sites. Nevertheless, new ways to promote content pop up all the time that aren’t as obvious, even to seasoned marketers. http://contentmarketinginstitute.com/2015/06/tips-promote-content/
Blogging is hard. And, not to be the bearer of bad news, but blogging as a business is even worse. In fact, even seven years ago, Technorati estimated that 95% of all blogs were outright failures, victims of abandonment by their creators. http://contentmarketinginstitute.com/2015/05/guide-blogging-business/
