Marketing is as much of an art as it is a science and no more apparent can this be seen in video marketing. Behind the camera, there is no single set of rules to follow that guarantee success, regardless of your industry. Indeed, the best video marketing often surprises and delights us by defying our expectations and pushing at the boundaries.

Of course, that’s not to say there aren’t some important rules of thumb that need to be understood. In video marketing possibly the most important of these involves the roles played by logic and emotion and when to employ each in your approach. Understanding the relationship between these two drivers and their implication for advertising across your own industry sector is the first step to unlocking the full potential of your video marketing strategy.
http://www.reelseo.com/logic-emotion-video-marketing/

It’s true that many people who appear on camera have some very extrovert traits, but that’s honestly not the case for everyone. If you are a natural introvert but still want to appear on camera (or are being pushed in that direction….) then we have 5 very valuable tips that should make your life that little bit easier.

http://www.reelseo.com/introverted-video-marketers-guide/

With all points leading to video as an effective marketing strategy, many brands have poured resources and time into creating some great promotional material. But what if, despite all the effort, your videos are attracting few views, and even less engagement. Before you give up on the whole approach, take a look at 11 of the biggest reasons why your video content is failing, and what you can do about that right now.

http://www.reelseo.com/11-reasons-no-one-watching-your-video/

Video Marketing is a part of our everyday life, whether we are creators, brands, or consumers. But the roots of the industry stretch way back, further back than many may realize, with the many developments and innovations in the field defining the discipline as we know it today.

http://www.reelseo.com/history-video-marketing-youtube/

As NewFronts 2014 comes to an end, host IAB releases research that asserts that original digital video content consumption for adults in the U.S. increased by 15% compared to last year. Around 52 million adults now tune into original video content each month, with the ability to choose their own schedule being a major driver for many viewers.

The report, produced by IAB and media research group GFK, polled 1100 consumers of online video content to better gauge the viewing habits of modern Americans. Online TV, online video and original digital video content consumption were analysed to confirm what was drawing viewers in. Social media activity was also taken into consideration, and the report found that 25% of viewers who watched original digital video content discussing those shows across their social feeds, as opposed to only 15% of respondents who actively tweeted or liked prime-time TV content.

The study aimed to identify the size of market for professionally produced, original video content, against amateur content, and relative to TV or Movie content. IAB also wanted to established the patterns of behavior behind online video viewing habits as opposed to the more lean-back TV experience.
http://www.reelseo.com/online-video-23-minutes-a-day/

It has been shown that YouTube was the third largest search engine in a presentation entitled, “Getting Found in All the Right Places,” at a SEMNE event on Nov. 7, 2007. YouTube was about to pass Yahoo! in expanded searches in a story that was published in Search Engine Watch on July 20, 2008. So,“YouTube has grown to become … the second most-used platform for searching,” is old news.

If anyone wants an update, here’s the U.S. data from comScore qSearch for May 2014: Google had 12.5 billion explicit core searches, YouTube had 4.0 billion search queries, Microsoft had 3.5 billion searches, and Yahoo! had 1.8 billion.
http://www.reelseo.com/youtube-bigger-than-facebook-u-s/

There are marketers, brands, retailers and storytellers who still found it hard to believe that YouTube has just passed Facebook and is now the largest social media site.

So, let’s go back to the original data that I cited: Compete PRO. The Compete panel is the largest of its kind in the industry, combining the online behaviors of millions consumers across the United States. The large size provides the granularity needed to uncover deeper consumer behavioral insights and engagement opportunities that are impossible with small panels.

http://www.reelseo.com/youtube-really-bigger-facebook/

18-34 year-olds are in love with YouTube. Well, that’s no big surprise, but it doesn’t mean that brands or video creators can throw any old content at them and expect them to watch it. That demographic is passionate, obsessive even, and is in control of its own viewing habits. So how do brands reach that audience and really engage with them? In the latest YouTube Insights report, the site gives creators a heads up when it comes to connecting with their target market. The big takeaway is that to be successful you have to understand how that age group treats online video content, because failure to do so could mean you fail to connect with a whole generation of consumers.

More U.S. Based 18-34 Year-olds Watch YouTube Than Cable.

According to the latest Nielsen figures, more 18-34 year-olds watch YouTube more than any other cable network, including TBS, FX and Comedy Central.

http://www.reelseo.com/18-34-year-olds-love-youtube/

If you’re optimizing videos on your website so they can be found in Google universal search results, you’re probably wasting your time. Even if you’ve created a video sitemap “to make sure that Google knows about all your rich video content,” you’re probably just spinning your wheels.

Why?

As Google itself says, “When you submit a Sitemap to Google that includes video information in a supported format, we will make the included video URLs searchable on Google Video.”

Although submitting a Sitemap is easy, getting your video content indexed by Google doesn’t get it a high ranking in Google search results. To get high rankings, your videos also need to be relevant, get more views (or more viewing time), and obtain good ratings…

First, videos weren’t being found in Google Universal Search results as frequently at the end of 2012 as they were at the beginning of 2012. So, if you are counting on your videos – wherever they are hosted – to be found in Google search results, you’re sailing against the wind.

Second, 8 out of the 10 videos that are found in Google search results are hosted YouTube. Oh, and these YouTube videos rank about two positions higher than videos hosted on any other site.

http://www.reelseo.com/video-seo-war-youtube-won/