President-Elect Trump Bypasses The Press & Reaches Americans on YouTube Channel


YouTube Logo
Following a campaign in which the “Mainstream Media” sabotaged and demonized the Trump campaign in the most outlandish ways, President-Elect Trump is cutting out The Press and taking his messages directly to the American people via his YouTube Channel. This echoes his use of Twitter during his campaign. He should continue to cut them out during his presidency. They have been nothing but hostile and unfair toward him and his supporters.

This is an age when the dinosaur media companies are trying to take over the internet and social media, on platforms that were considered to be among “alternative media” a decade ago. Stifling of free speech on popular platforms and desperate accusations of “fake news” are what they have resorted to when ordinary Americans have acted on the epiphany that old-school internet users discovered in the 90s and in 2005 as YouTube became available for video: Decentralized media creation and distribution allow us to cut out the corrupt and lying big media companies.

President Trump, we’re glad to see you joining the party. Please act to protect our ability to do so.

If you would like to be like President Trump and convey important information directly to your customers, contact us at Media Blitz Publicity to discuss our video content marketing programs and how they can help you and your business.

Is Video Marketing Successful for Most Companies?

isvideomarketingsuccessfulmostcompanies

CLICK ABOVE to Read the full article from The Video Content Marketing Guru!

If you are exploring possibilities of including video in your marketing efforts, you may wonder, “Is video marketing successful for most companies?” According to a recent report, 85% of companies report success with video marketing, with 25% reporting that video marketing is very successful for them. The companies that do it right will tend to have the most success, and a lot of that depends on who is doing their video marketing programs.

There is a significant difference between Video Production Companies and Video Marketing Companies, and the most effective Video Marketing Companies are those that understand Video Content Marketing. It is not simply a matter of having a video crew show up and create a videos about your company and its products or services. To ensure you get the most out of your video marketing endeavors, you need to take the right approach to video marketing.

According to ReelSEO and Ascend2, the greatest challenges most companies report regarding their video marketing efforts include lack of an effective strategy, lack of compelling content, and lack of video budget & production resources. A successful video content marketing program begins with strategy and planning. At New Relevant Video, we have been doing video content marketing programs for professionals for over five years, and that is building on over 25 years of success in the video marketing industry with lead generation. We have the video content production resources and infrastructure in place. We are the affordable, Turnkey solution you are seeking. We have a Video Content Library program that follows a proven format for success, and we also have additional programs for creating testimonial videos, case study videos, and leveraging your existing written content for video. Contact us for more information. We would be happy to help you to do your video content marketing the right way.

Read the recent ReelSEO article discussing Ascend2’s report HERE.

Your firm’s ideal clients are searching online for answers you can provide. They are seeking topical video and written content that provides helpful information, demonstrates expertise, builds trust, and creates a loyal relationship. Improve your firm’s bottom line, recognition, and capacity for top results by optimizing your lead generation efforts with video content marketing. Fill out the form below for information on getting started!


Increases in YouTube and Mobile Watch Time Lead to Increased Video Ad Budgets

increased mobile youtube watchtime leads to increased ad budgets

CLICK ABOVE to Read the full article from The Video Content Marketing Guru!

Increases in Mobile watch time and increases in YouTube watch time go hand-in-hand, according to ReelSEO’s recent article. This also leads to a shifting of advertising budgets from television to online video, as ReelSEO has also reported.

It is interesting that this is happening just as YouTube Red is launching, a paid ad-free YouTube option. It is important to note that YouTube viewers are looking for content, not the ads before their desired content. As YouTube viewers avoid or ignore adds on the platform, it makes more sense for many businesses to use a video content marketing approach to inform, assist, and engage their target customers online.

With the possible exception of The SuperBowl, most people prefer to watch TV for the featured show, rather than the advertisements. Many television watchers now have the technology to skip advertisements and watch shows on their own schedules. People go online to find the information and video content they want. Ads are noise. YouTube Red allows viewers to bypass ads for $9.99 per month. Your target customer probably doesn’t go online to watch advertisements. However, YouTube is the world’s second-largest search engine, and it is likely that your target customer does go online to search for wanted or needed information relating to your products or services. You can come to their rescue and be the provider of that information with a helpful, “customer service” mentality.

Media viewers are spending more time on Mobile Devices and on YouTube. Budgets are shifting from TV Ads to Online Video Ads, but they should shift that budget one more step over to Video Content Marketing.

To read ReelSEO’s article on YouTube and mobile watch time increase, CLICK HERE
To read ReelSEO’s article on budgets for online video advertising and television ads, CLICK HERE

Your firm’s ideal clients are searching online for answers you can provide. They are seeking topical video and written content that provides helpful information, demonstrates expertise, builds trust, and creates a loyal relationship. Improve your firm’s bottom line, recognition, and capacity for top results by optimizing your lead generation efforts with video content marketing. Fill out the form below for information on getting started!


How Consumers Research Using Online Video

how consumers research using online video

CLICK ABOVE to Read the full article from The Video Content Marketing Guru!

Many consumers research using online video, especially when they can access this information in a variety of situations due to the prevalence of mobile devices. According to ReelSEO and Google’s Consumer Barometer, 43% of people go online while watching television. About three quarters of that internet usage is unrelated to what is on television, though these viewers do have their preferred methods at hand for quick research.

Speaking of their preferred methods for going online while watching television, about half of those viewers use smartphones, and near 40% of those viewers use desktop computers. Some of these viewers use both. About 23% of the viewers use tablets.

Another interesting fact is that while 66% of people watching online video say they do so alone, 33% say they watch online video with others. This “Co-Viewing” is an interesting social aspect to online video that is delivered online, yet instantly shared offline.

Additionally, 35% and 32% of people use smartphones to access online video for advice and purchase preparation, respectively. This highlights the need for mobile-first strategy in web design, and it creates incentive for companies to make their sites mobile-friendly before other sites do.

One of the best features of mobile-first websites is mobile-responsive video. Mobile internet searchers want to quickly access their desired information without tedious scrolling and searching. Most of them would rather watch and listen than read. If they are still reading, they are still searching for the rest of the information. They want to find a video that answers their questions or serves their needs, and if you are doing video right, your video will be prepared and in place for your target customer.

Google is the #1 search engine, and Google-owned YouTube is the second largest search engine. YouTube videos also show up on Google search results. By consistently publishing the right kind of optimized and helpful/educational videos to YouTube, you greatly increase your ideal customers’ chances of finding you for their solutions.

CLICK HERE to read the ReelSEO article.

Your firm’s ideal clients are searching online for answers you can provide. They are seeking topical video and written content that provides helpful information, demonstrates expertise, builds trust, and creates a loyal relationship. Improve your firm’s bottom line, recognition, and capacity for top results by optimizing your lead generation efforts with video content marketing. Fill out the form below for information on getting started!


What You Need to Know About Google+ Pages and YouTube

google plus pages and youtube - what you need to know

CLICK ABOVE to Read the full article from The Video Content Marketing Guru!

Ever since Google+ and YouTube were integrated, allowing the “Videos” tab of a Google+ page to display the YouTube videos of a connected Channel, the management of existing YouTube Channels and the launching of new YouTube Channels has been relatively complicated and less user-friendly. It is advantageous to understand the interaction of YouTube and Google+ and the reasons why they are so. There are also some best practices when it comes to Google+ pages and YouTube Channels.

It used to be that one could go to YouTube and create a channel by starting a new account, and this account was its own entity. Since the integration, however, every YouTube Channel is treated as an extension of a Google+ Page or a Google+ Profile. New YouTube Channels not intentionally created as extensions of an existing Google+ presence were forced to become active on Google+ at the time of creation. Cynics may suggest this was a way to make Google+ a stronger competitor in the social media market. We will save the discussion for the effects on YouTube commenting for a later day…

Beyond the initial inconvenience of forced participation, this led to further problems: Forcing YouTubers to make new Google+ pages resulted in many of these pages being duplicates and/or neglected, and Channels and Pages were often built up separately when it would be advantageous to build them together as two parts of a single entity. YouTube users who created their Google+ presences separately from their channels found that the forced integration actually served to prevent the integration of their own Channels and Pages/Profiles. It seemed difficult or impossible to fix the situation, in some cases. A user may find himself ultimately making direct appeals to Google to manually fix this interaction on his accounts.

A Google+ Page can have up to 50 YouTube Channels. A Google+ Profile can have one YouTube Channel. A YouTube Channel can be connected to only one Google+ Page or Profile. See the explanation from Google HERE.

DO YOU NEED MULTIPLE CHANNEL MANAGERS?

There were also important changes to how YouTube users log in to manage their Channels. While one could have previously simply shared a username and password with anyone with whom he wished to share responsibility for a YouTube Channel, this behavior is now treated by Google as a security risk, and may result in additional identity verification hoops that can become very inconvenient. It is a valid concern, but much like the above issue of connecting a Page and Channel, it can be troublesome for established users. The encouraged and best practice at this point for sharing Channel management responsibilities is to first establish the YouTube Channel as an extension of a Google+ page, and then to invite/assign each user’s Google+ Profile as a “Manager” of that page. Each user’s Google+ Profile in turn also becomes a “Manager” of that YouTube Channel.

If you have found your YouTube Channel(s) and Google+ Pages/Profiles in a predicament similar to some of those described above, here are some resources that may assist you:

New YouTube Channels and Google+

Differences Between Google+ Pages and Profiles

Disconnecting Channel from Google+

Connect To Google+

Connect To Google+ Profile

Connect To A Google+ Page

Owners and Managers on Google+ Pages

Switching Between Channels on a Google Account

* NEW * – YouTube Channel Transfer Tool for moving between Google+ pages & profiles

Your firm’s ideal clients are searching online for answers you can provide. They are seeking topical video and written content that provides helpful information, demonstrates expertise, builds trust, and creates a loyal relationship. Improve your firm’s bottom line, recognition, and capacity for top results by optimizing your lead generation efforts with video content marketing. Fill out the form below for information on getting started!


YouTube Reaches More 18 to 49 Year Olds Than The Top 10 Prime Time TV Shows

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YouTube More popular than TV
http://www.reelseo.com/youtube-reaches-bigger-audience-than-us-tv/

More people ages 18-49 are watching YouTube than the 10 most popular Prime Time TV Shows in the United States.

This makes sense – Wouldn’t you rather watch what you are looking for than whatever garbage the TV companies have queued up for the masses? The only reasons you wouldn’t watch it on YouTube is if there is a specific show that is only offered at a specific time on television, but this type of strategic scarcity as a means to hook people may not work forever… The majority are already moving to the internet first.

Some of us already saw YouTube as a good replacement for television as early as 2005 – we watch what we want on demand, whenever we want, whether it is on YouTube, DVD, or… VHS. You can often catch your favorite new shows the next day on a streaming site, anyway.

As for advertisement reach, it seems Youtube ads are already over 50% higher, but ads may be going away soon, as well… People are tired of them, and content marketing and sponsorship will ultimately consume advertisement.

The Importance of Visuals in Content Strategy


http://contentmarketinginstitute.com/2015/11/visual-content-strategy/

Wouldn’t this post look better with an image that is relevant to the topic? Imagine if it was an image or series of images that conveyed the major point(s) of the article!

The Importance of Content Strategy BEFORE Editorial Planning

content marketing strategy before editorial planning

If you don’t have a proper Content Strategy in place BEFORE you have done your Editorial Planning, you may be wasting energy spinning your wheels with your content. As noted by the Content Marketing Institute, the following are problems that can result:

It’s not the right content. If your content isn’t right (isn’t useful or relevant) for the people you hope to reach, those people won’t read it — let alone act on it.

You’re not reaching or targeting the right people. If you haven’t defined and prioritized your audiences, you can’t get your content to the right people because you don’t know who they are or where to find them. (Hint: The general public is no one’s audience.)

Your audience is not receiving your content at the right times. If you don’t understand your audiences’ questions or tasks, you don’t know when they need your content.

You are not creating content for the right reasons. If you can’t articulate measurable business goals as reasons for producing or sharing content, you’re probably wasting your business’ money. (“Engagement” alone is no reason to produce content; it’s rarely defined well enough to tie to meaningful business goals.)

Read more from CMI:
http://contentmarketinginstitute.com/2015/08/content-strategy-before-editorial/

Please Don’t Confuse Native Advertising with Content Marketing

native advertising not content marketing

Native Advertising is “Pay to Play” on others’ platforms. The content usually consists of advertising in disguise. Content Marketing, on the other hand, is legitimate stand-alone content that the target market wants or needs, and for many businesses, it is often answering a question or helping the customer to solve a problem. It is typically built on its own platform.

http://contentmarketinginstitute.com/2015/08/native-advertising-content-marketing/

Your Brand Needs Consistent Content – But Most Brands Can’t Keep Up

consistent content is key

There is a competitive advantage to be had in your market if your business has consistent content with substance and good strategy.

Most smaller companies can’t keep up because their resources are stretched thin, even if they would otherwise be agile enough to do it themselves. Many larger companies are too bulky to make the changes they need to address the needs involved in managing a healthy content marketing campaign. Both categories of companies tend to have confusion regarding what content marketing is and how to do it.

FaceBook vs YouTube: BuzzFeed Video Edition

facebook vs youtube buzzfeed strategy

An analysis of Buzzfeed’s strategies toward marketing with videos on FaceBook versus marketing with videos on YouTube.

From ReelSEO:
http://www.reelseo.com/buzzfeed-video-titles/

BuzzFeed Formula for Video Content Marketing

http://www.reelseo.com/buzzfeed-video-formula/

16 Video Marketing Tips from VidSummit 2015

16 video tips from vidsummit 2015

Here are 16 video marketing tips from vidsummit 2015, according to ReelSEO:

#1 Every successful YouTube campaign has 3 components: attract, retain, and monetize.
#2 Pre-roll and in-display ads are the cheapest way to earn massive views from a highly targeted audience.
#3 Deleting a poorly performing video can dramatically improve your channel’s overall ability to rank.
#4 Translate your main tags into foreign languages for increased international viewership
#5 Every video platform is unique and requires different storytelling techniques.
#6 Videos on Facebook receive a much faster POP in view counts while videos uploaded to YouTube receive much higher view counts over a longer period of time (long tail).
#7 Set up remarketing lists based on who watched, liked, commented, and shared.
#8 Of the top 10 celebrities voted by millennials, half are YouTubers. Audiences today have moved beyond traditional media.
#9 YouTube is able to provide much more actionable data than TV.
#10 There are two main campaign strategies in working with YouTubers.
#11 Take time to write a script as a team.
#12 Use paid ads instead of focus groups.
#13 Consistency & branding are the biggest factor in success on YouTube.
#14 Consumers have rated YouTubers “as trustworthy” as people they already know.
#15 User satisfaction is the key to SEO.
#16 Videos on a web page need contextual elements to increase on page engagement.

We will comment on each of these in the future… Some of these tips do or do not apply in different situations, and some have unaddressed implications… The ReelSEO article elaborates on each of these tips, as well:

http://www.reelseo.com/16-video-marketing-tips-vidsummit/

11 Ways to Double Your YouTube Subscribers

youtubesubscribers

There are several things you can do to increase the number of people who subscribe to your YouTube videos.

Things like presenting them with the option to subscribe so they don’t have to think of subscribing themselves or take the extra effort required to go out of their way to do it can make a huge difference. Making use of YouTube’s features, interacting with commenters, and leveraging the powers of social media can also serve to make your subscriber count increase.

Click below to read them:

http://www.reelseo.com/11-ways-double-youtube-subscribers/

Ten Content Marketing Tools

ten content marketing tools

Literally hundreds of tools claim to help you become better at content marketing in some way. It’s not always easy to know which tools are worth trying.

http://contentmarketinginstitute.com/2015/06/content-marketing-tools-success/

Lessons for Content Marketers from Traditional Journalism

traditional journalism

The internet has radically changed the state of journalism, but content marketing is a relatively new field that can still benefit a lot from the practices of traditional reporters. In the interest of improving the field of content marketing overall, here are nine lessons from traditional journalism that every content marketer should know to better engage and build trust with readers.

http://contentmarketinginstitute.com/2015/02/lessons-content-marketers-journalism/

What’s Next in Content Marketing

href=”http://www.mediablitzpublicity.com/home/wp-content/uploads/2015/06/whats-next-content-marketing.png”>whats next content marketing

Consumers have changed. Great digital experiences are no longer new … they are expected.

In response, marketing departments have flexed and stretched with each new disruption, channel, and technology … but only within the existing bounds of their confined, comfortable, and well-worn structures.

http://contentmarketinginstitute.com/2014/12/whats-next-content-marketing/

Tips To Help Your Colleagues Be Successful Content Creators

colleagues content creators

Like many others, I’ve faced challenges when it comes to content marketing, but one of the most frustrating was getting my colleagues on board with content creation. No matter how much we discussed the importance of their input, it was rarely smooth sailing for one reason or another.

http://contentmarketinginstitute.com/2015/01/tips-help-colleagues-successful-content-creators/

Insisting on Measurement Can Kill Your Content Marketing Strategy

insisting on measurement

The measurement tail is wagging the marketing dog … and it’s turning your marketing into a dog. Unfortunately, few marketers have the insight needed to illustrate the problem, and even fewer have the guts to take it on within their organizations.

http://contentmarketinginstitute.com/2014/08/measurement-kill-content-marketing-strategy/

YouTube Videos Appear in Over Half of Google Searches

ReelSEO Logo

Not only do 55% of all keyword searches in the U.S. return at least one video blended into Google’s web search results, but 8 out 10 of those videos belong to YouTube.

That’s according to a new white paper from Searchmetrics, who state that the proportion of YouTube videos in Google’s Universal Search results (the term for all the media snippets that appear in Google results alongside web pages) was 82% at the end of 2014.

That’s up from the 54% that YouTube claimed in 2013, and leaves just an 18% share for other video platforms. The 55% results compares favorably with the 40% of results which includes an image, or a Shopping result (16%), or a News result (13%).

http://www.reelseo.com/youtube-google-search-results/