Consistent Content is Key!

consistentcontentiskey

CLICK ABOVE to Read the full article from The Video Content Marketing Guru!

Some people make videos and expect instant results as soon as they have published their videos online. They mistakenly expect viewers and readers to immediately engage them with questions and new business. These people misunderstand the strategy involved with content marketing. While it is possible you may have early engagement with your audience, the strategy for content marketing is more long-term in nature.

You can think of putting your first videos online and publishing your first blogs as planting the first seeds in your garden. By that point, you have established a video channel and blog that are analogous to setting aside the space for the garden itself.

When you are starting a garden, you need to plan and take appropriate actions relating to what you will grow and why. Likewise, you will have planned out your topics and shot video relating to those topics, and a content publishing plan will be established to allow for new content to be released – often a new set of videos and corresponding blogs each month.

You need to release quality, consistent content over time.

Your firm’s ideal clients are searching online for answers you can provide. They are seeking topical video and written content that provides helpful information, demonstrates expertise, builds trust, and creates a loyal relationship. Improve your firm’s bottom line, recognition, and capacity for top results by optimizing your lead generation efforts with video content marketing. Fill out the form below for information on getting started!


Build Credibility & Loyalty by Offering Help, Not Hype!

buildloyalty-helpnothype

CLICK ABOVE to Read the full article from The Video Content Marketing Guru!

Ask yourself this question:

What do your customers really want or need to know?

Video content marketing is about genuinely helping real people in your audience. This is different than hyping your product or service. Google rewards content that is helpful to real people searching for information. That is why content marketing helps SEO. So… be a guide. Be an educator. Help people. The effect is analogous to “karma“…

Do you know what your customers need to know? Chances are, you do… or you know what steps they need to take to learn for themselves. In fact, it is likely you have been answering their questions all along. This represents an opportunity to answer previous “frequently asked questions” and preempt repeat questions & questions yet to be asked. These will be on display in cyberspace 24/7, 7 days a week, 365 days a year (or more). If you want to go on the offensive with your marketing, shift your energy from aggressive hyping to educational outreach. So long as your target audience also knows about your products or services, that “positive vibe” will carry over from your good works.

Who would you like more: Someone who is always offering a helping hand, or someone who is always bragging? Walk the walk by providing content that will be recognized as a customer service resource, and any claims about your products or services are likely to pull more weight…

A majority of customers making what they perceive as significant purchases research online before buying. You can meet them where they are and provide their desired information when they can appreciate your help the most, and this creates goodwill toward your company. It’s that karmic effect again.  Offer Help, Not Hype.

You have an opportunity to give your ideal customers the type of content they prefer (video!) when and where they want it (online, searchable, and accessible on mobile devices). Your ideal customers are looking for your answers, and our turn-key approach can help you to optimize those answers for dissemination leading to mutual benefit for both you and your customers.

Your firm’s ideal clients are searching online for answers you can provide. They are seeking topical video and written content that provides helpful information, demonstrates expertise, builds trust, and creates a loyal relationship. Improve your firm’s bottom line, recognition, and capacity for top results by optimizing your lead generation efforts with video content marketing. Fill out the form below for information on getting started!


Some of the Biggest Brands are Using Content Marketing … And You Can Learn From Them!

biggestbrandscontentmarketing

CLICK ABOVE to Read the full article from The Video Content Marketing Guru!

The people in your target market have questions about your products or services that could lead to more sales if you answer them. Today, your ideal clients are technologically engaged, and they spend their time on mobile devices. In this “information age”, they likely spend additional time reading online on their computers when they are not on-the-go.

Some of the biggest and best brands are using content marketing to help their ideal customers and to meet them where they are most comfortable. CMI recently published an article featuring eight of these larger brands, and their engagement in content marketing illustrates the state of marketing today and how the approaches companies use must adapt to fit current human behavior, interests and concerns.

The strategies highlighted in the CMI article mostly consist of the businesses leveraging their strengths or existing resources in ways that address concerns of current or potential clientele. IBM has contributed heavily to the technological age in which we all live, and people living in this world have a lot of questions about this technology, so IBM leverages their knowledge and authority status by providing a multitude of relevant articles online. Microsoft has suffered from an “all work & no play” image relative to Apple, and they are highlighting stories of the real people who use their products, emphasizing the personal side of the Microsoft user experience.

A company with a long-time public relations issue is McDonald’s – For decades, the fast-food titan has suffered from criticism suggesting their food is unhealthy, and more recently, it has been suggested several of their menu items are unnatural. Pink slime and preserved quarter-pounders may come to mind… Well, McDonald’s in Canada has been addressing such concerns with a very successful and engaging campaign: Our Food, Your Questions.

Not controlling for duplicate questions, over 16,000 have been asked, and over 10,000 have been answered through this program. With all of these questions that many people are asking, McDonald’s is executing customer service through content. Questions and answers have involved topics such as parts of cow and chicken used, the differences between advertising images and food received, and the sources for beef and potatoes. This contributes to goodwill toward the company, and the program is expanding beyond McDonald’s Canada. All of this talk about food may also lead some of them to swing through the drive-through…

So, what is the takeaway for your business and its content marketing program? If your company has questions to answer, video content marketing may be your solution. You have the answers your ideal clients desire, and you have access to a turn-key program for delivering that content.

Read the full CMI article HERE.

Your firm’s ideal clients are searching online for answers you can provide. They are seeking topical video and written content that provides helpful information, demonstrates expertise, builds trust, and creates a loyal relationship. Improve your firm’s bottom line, recognition, and capacity for top results by optimizing your lead generation efforts with video content marketing. Fill out the form below for information on getting started!


The Best Way To Get Custom Thumbnails on YouTube

the best way to get custom thumbnails on youtube

CLICK ABOVE to Read the full article from The Video Content Marketing Guru!

An important part of the user experience on YouTube is the “thumbnail” image that is used to represent a given video in its YouTube listing. When a video is uploaded to YouTube, three snapshot samples of that video are automatically created to visually represent it when a viewer is looking for content. The person uploading the video can choose from among these three images which best represents the video, but these snapshots are random, and they may include awkward expressions, gestures, or transitions. You want to put your best foot forward, so that means you should also have the best possible thumbnail.

YouTube also allows people uploading videos to upload a Custom Thumbnail along with a video, but you will have to jump through some hoops before you can access this feature. There are a couple of different ways to do this. Many people make the mistake of allowing ads on their marketing videos as a trade-off for custom thumbnails. Instead, you will want to Verify Your YouTube Account. This is the best way to get custom thumbnails on YouTube.

To verify, your account will need to be in good standing. You will need to be logged in to your Channel, you will need a telephone, and it should usually be a phone that you will be able to access if you ever need to re-verify. Be aware that YouTube places a limit of 2 channels that can be verified with a single number within one year. YouTube will send you a voice call or SMS message (text message) with a verification code, and you will need to enter that code into the YouTube interface. Once completed, custom thumbnails will be available for your account.

To visit YouTube’s official support page for Account Verification, CLICK HERE.

Your firm’s ideal clients are searching online for answers you can provide. They are seeking topical video and written content that provides helpful information, demonstrates expertise, builds trust, and creates a loyal relationship. Improve your firm’s bottom line, recognition, and capacity for top results by optimizing your lead generation efforts with video content marketing. Fill out the form below for information on getting started!


The Best Ways to Deal With Negative Comments and Feedback


Turning-negative-feedback-to-your-advantage
When an article you wrote or a video you made gets negative comments, your first reaction may be emotional, and that stems from the fact that you put significant thought and energy into making that content available.

However, when you break it down rationally it becomes clear that there are different types of negative comments and different strategies that you can take to deal with those negative comments and maximize the potential benefit that can result from them.

That’s right: You and your audience can benefit from negative comments. First off, let’s be sure to identify spam and obvious trolling, and if the comment is offensive or abusive, it may be best to remove or not publish the offending comment (if you are screening comments). If your content involves a hot topic or controversial position, you may expect to get negative feedback of all types, both topical and abusive, and much of this is because the audience may be reacting emotionally. By having the cooler head, you can moderate the discussion so that it remains constructive.

Beyond the abusive comments that can be dismissed, negative comments may provide the creator with feedback that may lead to an improvement or the need for more content on an element of that topic. Perhaps something was unclear in the information you presented, and this may come to your attention because of a negative comment.

In that case, you first have an opportunity to engage with the person who commented and clarify the information. You can answer their questions, which is often the purpose for which your target audience is looking up your articles or videos. You have an immediate opportunity to turn that negative into a positive, and the rest of the audience can also benefit. Think of how you can both teach and learn as a result of the comment.Yes, you may approach future related topics differently based on what you learn from engaging with your audience.

While we deal with serious and professional topics much of the time here at Media Blitz, we also deal with entertainment and the arts; criticism of live performances and existing music, movies, and television shows can serve to make individual performers and creators become better at what they do. When we review artistic works, we always try to include constructive feedback, if only in appreciation of the care it took to create a given work. The sum of feedback and artistic interaction over time affects the trajectory of artistic movements and niches. The same can happen with professional content and thought leadership.

Of course, there are many stories of business professionals and popular artists who pursued their own direction in spite of critics who told them to give up or that they couldn’t be successful. They pursued a tangent with their own vision and made it a success. Sometimes either ignoring negative feedback or dismissing it can be the way to go, and that is a judgment call you may have to make.

Other times, there are many personalities in modern mass media that seem so wrongheaded and out of touch with reality that they need to start listening to their critics. You don’t want to be that guy, neither. Or, maybe a little criticism from their audience could get them back on track… You can probably think of a favorite band that changed its sound over the course of several albums, and their longtime fans may want a return to the sound with which they first fell in love…

It’s great if you have a target audience that loves you. It is important to give that loving audience the quality content they deserve, and that is also a way to build loyalty. By listening to commenters with constructive negative feedback and reacting appropriately, you can help everyone to win, and this helps you to grow the effectiveness of the body of your content and your platform.

Nadya Khoja at Content Marketing Institute has a recent article relating to the topic of negative criticism, which is worth a read: http://contentmarketinginstitute.com/2017/02/manage-negative-feedback-positive/

If YOUR target audience has moved online for the information they are seeking and YOU want to give it to them directly where they are searching for it, CONTACT Media Blitz Publicity to discuss how our Video Content Marketing CONSTANT CONTENT FLOW programs can help you give them that information on a consistent basis!

Video Blogging Is Essential for the Young and a Differentiator for the Old


blog or vlog or both
Vlogging, or Video Blogging, is essential for engaging with younger demographics that have grown up or come of age with online video and social media. Video Blogging is also a great differentiator to help you stand out among an older target market by educating and informing your customers about what they want and need to know.

Let’s face it – just like the kids are facing their phones all day: The future environment within marketing must work takes for granted that the information customers seek will be available online. You have to be the one providing that information. In order to get that information in place, you first need to create it or have it created. At Media Blitz Publicity, we are experts at leveraging your knowledge and expertise into video and written content that your target audience is seeking. We optimize that content and put it in place so it will be there to be found by your target customers, and you then reap the benefits of customer loyalty, thought leadership in your market, and new clients.

The SEO Plugin Company Yoast makes this point in a recent blog of their own: https://yoast.com/blog-or-vlog/. Note that they also mention the importance of written summaries or descriptions – written content – and transcripts and subtitles for your YouTube videos, and ALSO NOTE that these are included in Media Blitz Publicity’s CONSTANT CONTENT FLOW PROGRAMS. If you want TURN-KEY SOLUTION to Video Content Marketing – and that’s what you need – Make your INITIAL DEPOSIT to GET STARTED!

YouTube & FaceBook: Comparing Apples to Oranges

comparing apples to oranges - youtube and facebook

CLICK ABOVE to Read the full article from The Video Content Marketing Guru!

There has been a propaganda campaign at work that seeks to convince marketers that using direct video uploads to FaceBook is more effective than posting to YouTube and then referencing YouTube videos on the FaceBook platform, but as ReelSEO has written, analysis shows that inflated and misleading statistics are used to support this claim, and the data and natures of these two platforms are too different to even make a clear comparison.

First of all, FaceBook auto-plays videos in a user’s content stream, and any video playing for a few seconds is considered a “view”. This is a significant factor leading to the suddenly inflated number of views being reported on FaceBook. Additionally, these FaceBook video posts may be benefiting from paid promotion. A clear scientific comparison cannot be made to the same videos on YouTube for a number of reasons: The auto-play and paid promotion options on FaceBook are not present in a similar form on YouTube, and any brand or business active on one platform may not be equally active or active at all on another platform, so any reliable statistics not distorted by these FaceBook features would be hard to come by.

There is also the question of Reach versus Engagement… Additionally, how much should these auto-play views even count as reach, when it may not be clear if the viewer ever really saw, noticed, or paid attention to the video that auto-played? It would seem there would need to be at least minimal engagement by the “viewer” for the “view” to have reach. These auto-play videos are more like programming playing on a television that has been left on in a room – The FaceBook user may completely ignore it, or may even see them as a nuisance, like pop-up ads. So, another question may be, “Should auto-played FaceBook videos be categorized as interruption-based media?”

Back to Reach versus Engagement: View count may not be an indicator of success, and inflated view count may be even less so. Targeted, niche views by people who interact and are more likely to convert as a result of engagement with your relevant content are often much more important when it comes to Video Content Marketing.  Question any stats you hear comparing video performance on YouTube and FaceBook.

Read the full ReelSEO article HERE.

Your firm’s ideal clients are searching online for answers you can provide. They are seeking topical video and written content that provides helpful information, demonstrates expertise, builds trust, and creates a loyal relationship. Improve your firm’s bottom line, recognition, and capacity for top results by optimizing your lead generation efforts with video content marketing. Fill out the form below for information on getting started!


Learn About Content Marketing and Its History

The Content Marketing Institute created this long-form video to teach you about Content Marketing.

If you are inspired to start publishing a consistent, CONSTANT FLOW OF CONTENT in Video & Written Format, I want you to MAKE YOUR INITIAL DEPOSIT to GET STARTED with OUR TURN-KEY CONSTANT CONTENT FLOW Program!

Afraid of Running Out of Ideas? – Thoughts on Ensuring Sustained Content Development

are you afraid of running out of ideas

CLICK ABOVE to Read the full article from The Video Content Marketing Guru!

Whether it happens at the very outset or after some experience exploring the various facets of relevant topics for the target market, one fear that inevitably arises at some point in the course of a company’s content marketing program is that there may not be enough ideas for content. Writer’s block is an issue that has surely existed since of the dawn of written language, yet writers have managed to communicate much more since then… In fact, some have suggested that as much content as was created before 2003 is created every 48 hours as of 2010, but that hinges on whether you are counting user-generated content.

When it comes to content creation and content development, writer’s block is a relevant topic for discussion. One way to stoke the fire is collaboration: You can solicit ideas from your coworkers or bounce ideas off of them in a brainstorming session. New perspectives may illuminate topics and tangents that you had not thought about considering. CMI recently published an article suggesting ways to interact effectively when tasking coworkers as contributors. The five points listed essentially boil down to emphasizing creative ideas over pressure while still maintaining deadlines to ensure the content ideas are submitted. This is the benefit of collaboration, and the editor can turn rough ideas into a completed content item.

Your firm’s ideal clients are searching online for answers you can provide. They are seeking topical video and written content that provides helpful information, demonstrates expertise, builds trust, and creates a loyal relationship. Improve your firm’s bottom line, recognition, and capacity for top results by optimizing your lead generation efforts with video content marketing. Fill out the form below for information on getting started!


YouTube is Still the Priority for Publishing Video Content

youtubestillprioritypublishingvideocontent

CLICK ABOVE to Read the full article from The Video Content Marketing Guru!

With all the talk about FaceBook encroaching on what has been YouTube’s turf for the past decade, one needs to keep in mind that YouTube has some established competitive strengths that FaceBook cannot threaten. Some may ask, “Is YouTube still the priority for publishing video content?” The short answer is, “Yes“. While marketshare of streaming video (and the ad money that comes with it) may be threatened, it does not change the fact that YouTube is still the second-largest search engine, after its own parent company, Google. It doesn’t change the fact that YouTube videos come up in Google’s search results, and it doesn’t cause the largest library of streaming online video to no longer be the resource it has been.

The recent moves by FaceBook further into the streaming video market will affect the best workflow for putting video on FaceBook, but it doesn’t mean FaceBook is anything approaching an alternative to YouTube. YouTube should remain the priority, and you should continue to promote your videos on (other) social media, as well.

There are more reasons why YouTube is Still The King of Online Video, as argued in a recent article in ReelSEO:

YouTube’s “views” count for more, insofar as they are more likely to be real views. A video on YouTube needs to be watched for 30 seconds or more to be counted as a view, whereas FaceBook views are counted after a video is watched for 3 or more seconds. FaceBook’s videos also autoplay in a muted form, so other contextual factors aside, a “view” on YouTube is more likely a person intentionally watching, listening, and paying attention to your video than a “view” on FaceBook. In addition to the aforementioned strong tendency of YouTube videos to show in Google search results and the wealth of information that makes YouTube a destination and resource for online video, YouTube is also very strong on analytics offered.

In sum, you should continue to publish to YouTube as your first priority, then also upload videos natively to FaceBook as part of your Social Media marketing program.

Read the ReelSEO article HERE.

Your firm’s ideal clients are searching online for answers you can provide. They are seeking topical video and written content that provides helpful information, demonstrates expertise, builds trust, and creates a loyal relationship. Improve your firm’s bottom line, recognition, and capacity for top results by optimizing your lead generation efforts with video content marketing. Fill out the form below for information on getting started!


YouTube is Focusing on Mobile Video

youtube focusing on mobile video

CLICK ABOVE to Read the full article from The Video Content Marketing Guru!

In a recent article, we discussed how mobile YouTube sessions average 40 minutes, which includes data from extremely short and extremely long sessions. Well, it has now been stated by their leadership that YouTube is focusing on mobile, and with good reason. As ReelSEO has recently discussed, the average adult also watches a total of 39 minutes of video on mobile devices each day, up from 3 minutes per day in 2011.

Habits among the Millennial demographic have strong implications pointing to continued growth in mobile video. 48% of Millennials only watch videos on mobile devices. This demographic is also very high in social media engagement with brands, they are approximately 150% more likely than baby boomers to use video for comparison shopping and to watch a product video on a website, and they are approximately 264% more likely than Baby Boomers to share such videos when they are shopping online.

These Millennials will be an increasingly large percentage of the buying public, and this should be a clear indicator that companies and brands need video. The relevance and helpfulness of those videos is key. YouTube is the world’s second largest search engine (after its parent company, Google), and people use it to find information presented in their preferred format of video, which does not require the viewer to scroll and read.

You need videos that are optimized for YouTube and what your customers are searching for.

Your firm’s ideal clients are searching online for answers you can provide. They are seeking topical video and written content that provides helpful information, demonstrates expertise, builds trust, and creates a loyal relationship. Improve your firm’s bottom line, recognition, and capacity for top results by optimizing your lead generation efforts with video content marketing. Fill out the form below for information on getting started!


YouTube is the World’s Largest Video Library

youtube is the world's largest video content library

CLICK ABOVE to Read the full article from The Video Content Marketing Guru!

Recently, we published an article exploring YouTube’s long-term video engagement, comparing it to FaceBook’s shorter-term “first day” domination. A big part of the explanation is that YouTube is the world’s largest video content library. ReelSEO recently reported on a massive increase in old newsreel and historical documentary video content from AP and British Movietone in the past months, which have had a great deal of engagement.

The author of that article focuses on the implications for the teaching of history classes. The fact is that more content is being uploaded to this resource all the time, and kids and adults alike have used YouTube to learn about history for many years. While a guide in the form of a teacher or textbook can be useful, self-directed research on topics of interest can often be a very effective way to learn. For approximately three quarters of YouTube’s decade-long history, the kids have already been hanging out at “the library”, and as they transition to adulthood, they are more apt to spend time with the internet and online video than the short-term “traditional mass media” of TV and newspapers that had served to replace school as the main information source for people of previous generations.

While Google is the world’s largest search engine, the world’s second-largest search engine is YouTube. Of course, Google owns YouTube. Google gives preference to YouTube videos in its search results. While Google search results include content from across the internet, YouTube search results are uploaded natively to YouTube’s (Google’s) platform. All of this contributes to the power of YouTube as the world’s largest video content library. Especially in the mobile internet age, people use YouTube to search for information in an easy-to-consume format. If they want to learn about anything, YouTube is often the first place they go, and if not, Google will often direct them there as one of the most relevant sources of information.

What if visitors to the world’s largest video library had direct access to your video library? That is something we want to do for you. NRV has turn-key programs for turning your business knowledge into video content your customers want and need. You are an expert in your field, and you can be a teacher for your ideal customers. We’re experts at making you look good. We want to help you to help your customers, which helps you as they engage with your helpful and educational video content.

Click here to read the full ReelSEO article.

Your firm’s ideal clients are searching online for answers you can provide. They are seeking topical video and written content that provides helpful information, demonstrates expertise, builds trust, and creates a loyal relationship. Improve your firm’s bottom line, recognition, and capacity for top results by optimizing your lead generation efforts with video content marketing. Fill out the form below for information on getting started!


YouTube’s Introduction of Default Auto-Play, & Its Implications

youtube introduces default autoplay

CLICK ABOVE to Read the full article from The Video Content Marketing Guru!

Apparently in reaction to FaceBook’s video auto-play experience, YouTube has added the auto-play feature as the default setting. Essentially, if you are watching a video that is not being played as part of a playlist, YouTube will assess your video watching history and choose what it believes is a related video… and play it automatically a short time after your current video ends.

The feature is easily turned off using a toggle switch in the top right of the screen, or through your settings (gear icon in the video player), and individual auto-plays can be prevented by clicking on the “cancel” link below the countdown timer overlaid on the screen. The auto-played video can be delayed if you scroll down the page into the comment section, but browsing on another tab will not prevent the next video from playing.

This change has various implications. First, it will likely annoy YouTube viewers who like to have control over their viewing habits. The viewing experience with auto-play is more like television, and YouTube has often been seen as an alternative to that format. Fortunately, the feature is easy to turn off. The auto-play feature is likely to increase view time, but without voluntary actions from the viewer, this view time may not be as authentic, and this also means view time stats will not be as reliable.

FaceBook has recently posted viewing statistics that could be treated as exaggerated because auto-play views are not authentic views – as we have mentioned before, it is analogous to a television that is being ignored. There is a trade-off between a strict scientific approach and the playing of more videos… Perhaps one could argue that YouTube playlists already had a similar effect, but there was more voluntary control by the viewer. The definition of a video play may be affected as a result, and it is important to notice this shift.  Regardless, the FaceBook stats sound good, and the result: YouTube introduces Auto-Play.

Ultimately, this auto-play feature is a change that primarily benefits YouTube – assuming any negative response by viewers fades as they recognize it can be turned off. It simply means more time will be spent on YouTube, with more videos being played. It may help to sell more YouTube Advertisements and Google Stock.

Content marketers should be aware of this new default feature, as it can affect the viewer experience when videos are watched on YouTube. Embedded videos are not auto-playing “related” content at this time, though YouTube continues to suggest related videos unless you turn them off in your embed code. If your video is part of a playlist you control and this playlist is incorporated in the URL of a YouTube link, you can maintain more control over your viewers’ experiences.

Your firm’s ideal clients are searching online for answers you can provide. They are seeking topical video and written content that provides helpful information, demonstrates expertise, builds trust, and creates a loyal relationship. Improve your firm’s bottom line, recognition, and capacity for top results by optimizing your lead generation efforts with video content marketing. Fill out the form below for information on getting started!


The Real Reasons YouTube Has Been Behaving Strangely Lately – Viewer Wants & Viewer Behavior in the Current YouTube Environment

What You Need to Know About YouTube Red

whatyouneedtoknowaboutyoutubered

CLICK ABOVE to Read the full article from The Video Content Marketing Guru!

YouTube has launched a new ad-free service called YouTube Red, which costs $9.99 per month and allows viewers to watch videos throughout YouTube without waiting for advertisements. Other features, such as YouTube Music, are also bundled with the service. There has been speculation for many years about paid accounts for YouTube. Here’s what you need to know about YouTube Red.

In a recent article, ReelSEO makes the argument that YouTube Red will be worth the monthly $9.99 subscription price for YouTube viewers, even if they suggest it may take a while for the service to become popular. In addition to removing ads, YouTube Red also allows a viewer to save videos for later viewing on mobile devices and offline, as well as “background play”, which allows the audio to continue playing while you are using other apps or with the screen off. The bundled YouTube Music service is a radio alternative similar to Spotify, and most young people already think of and use YouTube as a primary music listening service.

You may be asking, “What does YouTube Red mean for video content creators?” Part of the money YouTube Red membership dues will go to YouTube Channels that are registered to show ads on their videos as an income stream. With no ads, YouTube Red members are likely to watch more videos – especially if they know they are paying for that luxury. At this time, there does not appear to be reason to expect a change in the experience for non-paying YouTube viewers, so the YouTube we already know should stay relatively uninterrupted. YouTube has a stake in ensuring this for their loyal users, especially with the Google+ integration commenting changes in not-too-distant memory…

While there is no indication of paid membership benefits on the content creation side of YouTube, this is an area where YouTube currently has an emerging opportunity, and perhaps we should not be surprised if more advanced content creation or distribution features become available in the near future. It may depend on how well YouTube Red is received.

YouTube remains the world’s second largest search engine, and it is a major online destination for people who are looking for answers to their problems. YouTube Red should increase engagement as it catches on.

Your firm’s ideal clients are searching online for answers you can provide. They are seeking topical video and written content that provides helpful information, demonstrates expertise, builds trust, and creates a loyal relationship. Improve your firm’s bottom line, recognition, and capacity for top results by optimizing your lead generation efforts with video content marketing. Fill out the form below for information on getting started!


Types of Visual Content for Blog Posts

http://contentmarketinginstitute.com/2017/10/visual-content-blog/ oct 20

types-visual-content-390x215

We live in an increasingly visual-based digital world. The mobile experience is especially biased toward visual, graphic content, as scrolling to read is cumbersome. Images can convey more, and can do so more concisely. Video likewise uses visuals to present information in a way that is convenient to consume. CMI details types of visual content to use in blog posts.

Upload Your Videos Natively to FaceBook

upload-native-facebook-videos

CLICK ABOVE to Read the full article from The Video Content Marketing Guru!

You may or may not have heard of “Native Videos” or “Uploading Videos Natively”, but all this really means is that for whatever platform to which you are posting an online video, you would be uploading the video file directly through their interface. For FaceBook, this would mean using their video upload interface to upload the file, and NOT copying and pasting a YouTube URL.

I don’t want you to get the mistaken belief that copying and pasting a YouTube video URL is a bad thing in itself – It’s not; it can actually increase the reach of the YouTube version of your video… However, FaceBook has become biased towards “native” videos that live in their system, and it treats them very differently. In the FaceBook environment, the same video uploaded natively to FaceBook is more likely to be noticed and viewed by more people. Therefore, you should upload native videos to FaceBook.

Natively uploaded FaceBook videos autoplay silently in a FaceBook user’s news feed, and clicking on the silently auto-playing video starts the sound. The motion is likely to catch one’s attention, and words on the screen can be read as it silently plays. Users on FaceBook recognize it as a video, and all of this may pique their interest. In contrast, a YouTube URL, while playable as embedded in FaceBook upon clicking, will only show a static thumbnail image.

Native uploads reach twice as many people, get three times as many shares, and get seven times as many comments on FaceBook

FaceBook also prioritizes the content it displays in users’ news feeds, and it is biased toward displaying videos natively uploaded to FaceBook. YouTube and FaceBook are now competitors for online video on the web. Each has its strengths, strategies, and priorities, but it does not make sense for FaceBook to encourage its users to leave the FaceBook environment to watch a YouTube video, which could happen any time a YouTube video is clicked in a FaceBook feed.

If you are still not sold, you should also know that Search Engine Journal studies show these native uploads reach twice as many people, get three times as many shares, and get seven times as many comments on FaceBook.

You could upload natively to FaceBook AND share YouTube videos on FaceBook. If your company is not using your videos on social media, you should recognize you are missing out on a great opportunity for more reach. If you are, you should recognize the opportunity to optimize your video sharing practices.

Your firm’s ideal clients are searching online for answers you can provide. They are seeking topical video and written content that provides helpful information, demonstrates expertise, builds trust, and creates a loyal relationship. Improve your firm’s bottom line, recognition, and capacity for top results by optimizing your lead generation efforts with video content marketing. Fill out the form below for information on getting started!


Quality & Purpose Over Quantity, Published on a Consistent Basis


b2b-marketers-stagnant-success-600x538
When it comes to devising a content strategy for your business, you need to consider the contrasts between the 24-hour constant stream of mostly irrelevant content and the specific, online destinations sought out by internet searchers demonstrating “lean-in” behavior.

You want to create quality content that is relevant to your target audience. Yes, you want to publish the content on a consistent schedule, but you should not be publishing just to publish. It comes down to strategy and planning.

Once you have that content published, it needs to be promoted and distributed through your social channels and integrated into your website presence, shared with current and/or potential customers, etc. It’s great if you are taking those steps, but what sometimes can happen is these promotion and distribution steps start asking for more content instead of better content. The creators of content become stressed under pressure to deliver on time, and quality suffers. Lower-quality content does not have the same effect, and the machine loses efficacy.

Your content should focus on the important questions customers have, especially those that come before or between buying and repeat-buying decisions. Your content should help your target customer overcome informational hurdles that make your product or service practical and useful for them.

Andrea Fryrear at CMI reacently published an excellent article expanding on this and similar topics, while employing a football metaphor. READ IT HERE.

The above-linked article is great reading to prepare you and your company for implementing a Video Content Marketing program like those offered by Media Blitz Publicity’s CONSTANT CONTENT FLOW programs. We work with you to develop your content topics ahead of time, developing a publishing plan that makes sense for your target customer in their own experience searching for the types of information they want. We would love to discuss these programs with you. Contact us to inquire further!

People Don’t Want to Watch Your TV Advertisements Online

tv advertisements online

CLICK ABOVE to Read the full article from The Video Content Marketing Guru!

A recent blog post by Gerry Oginski, Founder of The Lawyers’ Video Studio, explains why simply posting your TV advertisements online is the wrong way to do video marketing. In short, it is the wrong kind of content. People don’t want to watch your TV advertisements online.

If your TV advertisement was strategically placed as an interrupting message during a show watched by your target market, it may resonate with a percentage of them, and that approach makes sense. Many, if not most of them would still prefer to keep watching the show they tuned in for, but some of them will likely find your message to be relevant. In online video marketing, the viewer/searcher is seeking the information you should be providing. You don’t want to be the noise they are trying to bypass. You want to be what they are seeking.

The production company that did your TV ads may have told you the same advertisements could be used online to reach more people. They are not video marketing companies; they are video production companies. There is a big difference in understanding. In video marketing, you need to be giving the ideal customers what they want, what they need, and what they are searching for.

YouTube is actually the second-largest search engine, after its owner, Google. Your ideal customers are searching YouTube for answers in video form. In addition, YouTube videos show up in over half of Google searches. These are videos Google thinks are relevant to what the searcher is seeking.

Those are helpful videos that explain and educate. Those are the videos you need to have for your company.

Your firm’s ideal clients are searching online for answers you can provide. They are seeking topical video and written content that provides helpful information, demonstrates expertise, builds trust, and creates a loyal relationship. Improve your firm’s bottom line, recognition, and capacity for top results by optimizing your lead generation efforts with video content marketing. Fill out the form below for information on getting started!


Explaining YouTube’s Cash-Grab Changes in Featuring Long-Form Content


inner-workings-of-youtube

Many changes have been occurring with YouTube over the past year, and we will cover these more in-depth shortly. However, many long-time successful channels have recently reported drops in their advertisement income, views, and subscribes. This phenomenon appears to mostly affect YouTubers who use YouTube as their primary platform to deliver their material, as opposed to companies that use it as a communication and engagement platform and video hosting service.

Watchers of video content have moved online, both using desktop computers and mobile devices. One of the predictions for 2016 was that we would see more network TV showing up on YouTube and on other social media video platforms, and this has happened. Meanwhile, YouTube has started promoting content based on minutes watched, which tends to have a bias toward long-form content and creators that can churn these out every day. Most YouTube creators that make up the traditional YouTube creator base cannot keep up with those demands to compete with large companies like network TV that have a full staff for exactly that purpose.

YouTube creators trying to keep up with such a schedule to stay competitive are likely to suffer burnout. Without it being financially and practically feasible to continue as advertisement and views go to corporate interlopers, these YouTube creators are likely to publish less of the content we associate with YouTube, changing the online media landscape. These changes in YouTube betray the customer and creator base that turned to YouTube as the alternative to corrupt and crappy TV content. Many of us cut out TV almost entirely following the launch of YouTube, combining online video, online radio/podcasts, other alternative news sites, DVD, and VHS (that’s right!) for our news & entertainment video content sources.

Google/YouTube apparently thinks it can get more money by featuring Network TV content that can keep up with the highest needs for content flow, so it seems they are content to throw the content providers that made the platform under the bus. We’ll see how that turns out long-term for them, and whether these creators will go elsewhere if they choose to continue and survive burnout.

It’s the economics affecting their financial ability to carry on creating that is the ultimate issue involved in these changes. As for businesses and vloggers and musical artists utilizing YouTube as a searchable video hosting and engagement platform that is tied to Google search results to get target customers the content they want, this should continue to work unless Google significantly changes the algorithm in that regard. Such changes would seem to contradict Google’s best interests, as relevant search results remain their biggest calling card.

MatPat of Game Theory & Film Theory breaks this down in the 15-minute video below. We will be weighing in on this and its larger implications in the near future… If you would like to consistently give your target customers the information they want via VIDEO and WRITTEN CONTENT, contact MEDIA BLITZ PUBLICITY to discuss our Video Content Marketing CONSTANT CONTENT FLOW programs… They’re exactly what Google & your target customers want when it comes to answering searches for quick & concise answers to practical questions, creating an opportunity to engage and convert!