Many Ways to Use Video Content in Your Marketing

manywaysusevideoinmarketing

CLICK ABOVE to Read the full article from The Video Content Marketing Guru!

There are many ways to use video content in your marketing efforts.

When you consistently create large amounts of video content – particularly when done through NRV’s Video Content Library Programs – you have a great deal of helpful information available to connect with your target customers by way of their wants and needs.

Here are a few ways most companies can utilize their completed Video Content Library videos:

  • Uploaded and optimized on your YouTube Channel – share and respond to comments!
  • On Google+ (Post/Share your videos via your profile and/or via company page)
  • Embed each of your videos with a corresponding blog article on your company’s blog
  • Embed your videos on pages for corresponding topics
  • Create a Video Library page on your website for displaying all of your videos by category
  • Upload your videos natively to FaceBook
  • Post and share on other social media platforms
  • Include in your mailing list emails
  • The videos can be shown at live event booths in applicable markets

Are you and/or your company already using each of the above approaches to distribute your video content? Your Video Content Library videos are an excellent marketing tool, but you need to use that tool to get the full benefits!

Your firm’s ideal clients are searching online for answers you can provide. They are seeking topical video and written content that provides helpful information, demonstrates expertise, builds trust, and creates a loyal relationship. Improve your firm’s bottom line, recognition, and capacity for top results by optimizing your lead generation efforts with video content marketing. Fill out the form below for information on getting started!


Long-Term YouTube Video Engagement VS FaceBook

longtermytvideoengagementvsfb

CLICK ABOVE to Read the full article from The Video Content Marketing Guru!

As Carla Marshall at ReelSEO recently explained, YouTube still retains its position as the place for long-term online video engagement, even if FaceBook has a stronger view count on the first day after a video is uploaded. Much of this has to do with the interface, branding, and the resultant user behavior.

People are not using FaceBook to search for video content the way they do on YouTube. FaceBook is built and marketed to users around providing the most recent information on profiles and pages. People on FaceBook want to see what is new. After a day or a week, that news cycle has passed. YouTube’s Long term YouTube video engagement success, however, has to do with YouTube’s longtime model of creating an immense searchable library of video content, making it the go-to source for people who are seeking your content.

It makes good marketing sense to provide the video content your target market will be seeking. It also makes good sense to upload the right kind of video natively to both the YouTube and FaceBook platforms.

Read the full ReelSEO article HERE.

Your firm’s ideal clients are searching online for answers you can provide. They are seeking topical video and written content that provides helpful information, demonstrates expertise, builds trust, and creates a loyal relationship. Improve your firm’s bottom line, recognition, and capacity for top results by optimizing your lead generation efforts with video content marketing. Fill out the form below for information on getting started!


Logic & Emotion in Video Content Marketing

logicemotionvideocontentmarketing

CLICK ABOVE to Read the full article from The Video Content Marketing Guru!

Your online videos are a multimedia experience, and you are both using logic and emotion in video content marketing. ReelSEO has a recent article that delves into the topic.

You are presenting logical arguments and solutions to your ideal clients, which they should be able to appreciate. The psychology of video content marketing has an emotional element pertaining to how the viewer feels about his problem, your solution, you, and the experiences surrounding his ordeal and search for answers. The path to a solution you illuminate in a video may generate positive emotions of satisfaction. The difference in a viewer’s attitude may change from frantic desperation to attentive anticipation of successful resolution, and they would have you and your video to thank.

There is also a subconscious associative element at work in audio-video displays. As a viewer watches more of your videos with related content, he becomes more familiar with your company, and positive associations result. You and your videos become an educational resource. Your face and your brand become associated with the solutions and satisfaction your ideal clients crave. The human element – personality – makes an impact as familiarity sets in. Your viewer begins to feel like he knows you, and you become a trusted resource. Can you say “Brand Loyalty“?

Of course, none of this happens if you don’t have videos prepared for your ideal clients. You know your work, and you know what your customers want and need. You have stories of how you have resolved customer needs, and so do your customers, themselves. In NRV, you have a turn-key resource for leveraging this knowledge in the format most favored by on-the-go people in a digital world: Online Video.

Your firm’s ideal clients are searching online for answers you can provide. They are seeking topical video and written content that provides helpful information, demonstrates expertise, builds trust, and creates a loyal relationship. Improve your firm’s bottom line, recognition, and capacity for top results by optimizing your lead generation efforts with video content marketing. Fill out the form below for information on getting started!


Lean-Forward VS Lean-Back

lean forward vs lean back

CLICK ABOVE to Read the full article from The Video Content Marketing Guru!

There is a significant shift in the customer behavior involved with new technology and how marketers reach and interact with these customers. This change can be best explained with the concepts of Lean Forward and Lean Back. When determining how best to address your customers, you should consider how the dynamics of the interaction more closely follow Lean Forward vs Lean Back.

Lean Back describes the more “traditional” mass media interaction exemplified by most television viewing. You know the image well, and you have done it yourself: You sit down on the sofa, click the remote control, settle on currently broadcasted video content from a channel that is served to you. The media experience is typically more passive and oriented toward a longer attention span. While the media hopes to engage you – whether through a show or advertisement – it is understood that the viewer is probably relaxed, and perhaps distracted. They may be talking with others in the room, preparing a meal, reading a magazine, or talking on their phone… Note that these days, nearly everyone has an internet-capable mobile phone in their pocket or beside them.

In contrast, Lean Forward describes someone who is engaged and seeking information. This involves shorter attention span and the person engaging with the media does so with a clear purpose. Internet browsing is generally done with a purpose in mind. With nearly everyone carrying mobile devices that can access the internet, this kind of target customer interaction has grown exponentially. As mentioned, television viewers have their mobile devices with them, and when intrigued by something on television, they may shift to the internet to find related information.

That information may be provided in the form of text, but website visitors – especially on mobile – strongly prefer video content. Upon finding what may be the answer to their question(s), it is often more cumbersome to read a lot of text and continue scrolling down the screen than to watch a video that explains the information to them in a multimedia experience. There may be an element of “Lean Back” in this part of the visitor behavior – It is essential for you and your company that they find your video and that you give them the information they are seeking. This affects their customer experience – possibly their first point of contact with you, which will affect how they continue. It also affects your website’s SEO in that search engines seek to provide relevant content for user queries – that is what determines whether they are effective for their users.

Websites and the videos on those sites need to be delivered in ways that elegantly meet the visitors’ needs. That means the websites need to display properly and be easily navigable on mobile devices. Mobile-responsive website design, often employing a mobile-first strategy, is a good way to accomplish this. Depending on how your website is set up and what you are using to display videos on your site, you may need to specify that it is mobile responsive – that it will resize relative to screen size so as to display properly and be easily accessible. In case you have any doubts, this recent ReelSEO article explains why 46% of online video is currently watched via mobile – and it is growing.

The visitor has a mission and a short attention span. They will leave if you don’t give them what they are seeking quickly, opting for information from your competitors. This must be kept in mind when planning and creating your content. Remember: In this kind of video marketing, you want to give them Help – Not Hype.

Fill out the form below to learn how to get started with giving your target customer what they are wanting.


Increase Video Marketing Budget to Increase Video Marketing ROI

increase-video-marketing-budget-and-roi

CLICK ABOVE to Read the full article from The Video Content Marketing Guru!

As we move into a new year, many companies are thinking of how they can increase marketing ROI. Increasing your video marketing budget can do just that. By creating more and/or better videos and distributing them properly and effectively, you can turn a return-on-investment frown upside-down.

A recent article published by ReelSEO features the opinions of survey respondents, and they show that for most companies a cost-effective increase in video marketing investment is both possible and practical when approached in the correct way.

As reported by ReelSEO, when 229 business, marketing, and sales professional respondents from around the world were surveyed, they listed their most challenging obstacle to video marketing success as lack of an effective strategy. This was followed by inadequate budget, lack of compelling content, lack of production resources, lack of performance metrics, inadequate video distribution, limited organizational buy-in, and inadequate video SEO.

Your video marketing strategy is essential. Everything to be mentioned in this article is a part of your video marketing strategy, your complete vision of video content marketing as it pertains to your business…. But, let’s start with just the relationship of you and your customers.

The best way to engage your target customers is to provide information they are seeking, and then provide a call-to-action encouraging them to engage with you further regarding the topic at hand or the products/services you offer. The best way to do this is with video.

You could think of this as taking a strong “customer service” approach and meeting your target customers where they are: online (often on their mobile devices!). They are searching Google and YouTube (which is owned by Google and is featured in its search results) for information pertaining to what you offer.

Google recognizes this behavior by your target customers, and Google’s search results are biased toward mobile-friendly websites featuring video and supporting written content.

You are already an expert regarding the questions your target customers tend to have, meaning you have a well of content that is compelling to your target customers, so your video marketing strategy should involve using video to make contact with those customers to help them resolve their problems, wants, and needs.

This has the result of increasing your web visibility to both your target customers and the search engines that provide your information to those customers.

These days, every company is expected to not only have a website, but to have video that conveniently and effectively provides the information a visitor to that site wants or needs. If they visit your site and you do not provide this information, they are likely close your site and visit a competitor’s site or videos instead. It is actually much more likely that they would visit your competitors’ sites first if they provide video content and your site does not! Wouldn’t you rather be the one who provides your target customers the information they seek?

It is important to understand that video and supporting written content (often in blog form) are the key to today’s SEO. In order to have an effective website and web presence, you need video.

If you are having trouble getting others in your organization to buy into video marketing, they need to understand the severe disabling effect resulting from the lack of video marketing. To update an old marketing saying, “Without video and content, nothing happens”. Video is now an essential component of any marketing program. If you are not “buying in” to video, you are not “buying in” to marketing…

You DO have to market your video/content, as well. You can have the right kind of helpful and informative video, but if you are not doing this, you are not really using that video correctly.

This is often the responsibility of a Social Media Manager. In many cases, both WebMasters and Social Media Managers are hungry for video and content that they can publish and share – especially that which is relevant to the target customers! The more consistently and effectively this part of the process is administered, the more likely you will be able to not only track performance, but encourage performance. Your website and social media platforms are important methods of distribution, and many companies already have these in place.

Optimized video and corresponding content are a tool to be used most effectively in conjunction with your website and social media. When customers call, you should also ask them if they have seen your videos.

If they say a video got them to call or purchase, you will know it is working. If they haven’t seen your videos, direct them to this great resource on your website or YouTube Channel so they can see them and learn more as you further engage your customers.

We have addressed all of the listed obstacles except for budget and production resources… This is where we mention that you don’t need to own and know how to use video production equipment, as you can leverage NRV’s expertise in video content marketing by purchasing one of our video content library programs. We work with you to create the video and supporting content on topics of great significance to both you and your target customers.

If your marketing has not been providing the kind of return you’ve been hoping for, video may be your answer.

If you are having difficulty effectively integrating video into your marketing, you are now armed with a turnkey strategy and the information to encourage organizational buy-in. If you want to work with a company that has specialized in these video content marketing methods for many years and offers its programs with a cost-effective price tag, you know where to CONTACT US. We look forward to learning about your business and helping you to engage your target customers… through video.

CLICK HERE to read the original ReelSEO article

Your firm’s ideal clients are searching online for answers you can provide. They are seeking topical video and written content that provides helpful information, demonstrates expertise, builds trust, and creates a loyal relationship. Improve your firm’s bottom line, recognition, and capacity for top results by optimizing your lead generation efforts with video content marketing. Fill out the form below for information on getting started!


From Direct Marketing to Direct Media


I just want to take a moment to point out that in the age of The Internet and Social Media and Streaming Video and mobile devices and Alternative News Sources and Mass Media Censorship and claims of “Fake News”, what may have began with Direct Marketing approaches has led to a phneomenon of “Direct Media”…

While Direct Marketing would send you Direct Mail or an Email with its Marketing Message, instead of paying for advertisement in TV, Radio, Newspapers, or Magazines, a DIRECT MEDIA approach parallels this by bypassing The Press and Establishment Media Channels and going directly to the Target Audience. Donald Trump did this when he did not hold a press conference and instead published a video detailing his Plan for his first 100 days in office on his YouTube Channel. This approach allows him an undiluted message, whereas the Press would often editorialize, spin, or warp the message in the context of their Establishment TV Channels and other media. Trump instead offered a direct source to his target audience: The American People.

Many different target audiences want Video and Written content that is not diluted, tainted, or obscured by other channels. A direct media source can be evaluated on its own merits. This applies to Alternative News sources, and it also applies to businesses and artists. The internet allows us these Direct Media options that have come to maturity, and at Media Blitz Publicity, we empower you to leverage your expertise and talent into Video and Written Content for your target audiences, by way of our Constant Content Flow Video Marketing programs. “Direct Media” is a phenomenon that has come to prominence, and you should make the most of it.

How To Approach Video Posting on FaceBook

howtoapproachvideopostingonfb

CLICK ABOVE to Read the full article from The Video Content Marketing Guru!

For many years, it was taken for granted that the best way to share a video on FaceBook was to copy & paste the URL of a YouTube video, and it automatically embedded. While this practice still results in an embedded video on FaceBook, this is no longer the best practice for video reach on FaceBook due to a convergence of factors including the sheer amount of competing content, FaceBook’s development of their native video program, and the market share of online video that FaceBook is actively seeking.

First of all, if you have already been sharing your videos on FaceBook, kudos to you. You will just need to tweak your sharing process. If you haven’t, it is time to start. Here’s how to approach video posting on FaceBook:

As a recent ReelSEO article has pointed out, native videos on FaceBook (videos uploaded directly to FaceBook instead of links to videos uploaded to YouTube) have much stronger reach on FaceBook – which makes sense: Especially since the amount of content posted to FaceBook crossed the threshold at which some feed content must be emphasized at the expense of other content, it has been in FaceBook’s interest to emphasize content which encourages behavior that makes them a profit. As they have developed their social media delivery system to rival that of YouTube, it creates an opportunity for FaceBook to encourage native video posting that encourages increased video watching… And FaceBook can sell more ads.

FaceBook now gives priority to videos you upload natively to their system. If you want your videos shared and seen on FaceBook, you should upload directly to FaceBook in addition to your YouTube Channel. This is by no means a suggestion to abandon YouTube, which remains the second largest search engine (after its owner, Google), which also represents the largest repository of video and is growing by a rate of 300 hours of video uploaded every minute. It just means that a lot of people are on FaceBook, and when you are on FaceBook, you need to do what is best in their online environment. Right now, that means upload videos directly to FaceBook.

Read the ReelSEO Article HERE

Your firm’s ideal clients are searching online for answers you can provide. They are seeking topical video and written content that provides helpful information, demonstrates expertise, builds trust, and creates a loyal relationship. Improve your firm’s bottom line, recognition, and capacity for top results by optimizing your lead generation efforts with video content marketing. Fill out the form below for information on getting started!


How Much Content is Enough?

howmuchcontentenough

CLICK ABOVE to Read the full article from The Video Content Marketing Guru!

It used to be that having a few videos on YouTube or on your website would set you apart from the competition, but those days are gone. As more and more online videos have been published, it has become a market where niche queries are answered by niche video content. YouTube is the second-largest search engine, and it is owned by Google. Rather than publish some videos to your website and expect to be done with video, what you need to do is consistently publish new video content answering and addressing all of your ideal customers’ questions and concerns.

The more you consistently publish new relevant video of high quality in a topic or category, the more competitive your new video will be in that topic’s searches. You are competing to have your video chosen by the search engine and the searcher. Through a combination of quality, quantity, and consistency, you can dominate this market.

If you are asking “How Much Content Is Enough”, you should know that there is never enough content. What you need is a steady flow of content published to YouTube and your website. Video content and corresponding blog posts also help SEO. While this may cause the task of publishing sufficient video appear impossible, it actually presents an opportunity for people who are willing to prepare and organize for the requirements of consistent, quality video content. NRV is here to help you do it. Our Video Library Packages involve shooting as many as 48 videos in a single day.

We have done this many times before. We guide you through the preparation process for an effective shoot, including what to practice and how to present the information. We manage the consistent publication and release of your edited, optimized videos.

Your firm’s ideal clients are searching online for answers you can provide. They are seeking topical video and written content that provides helpful information, demonstrates expertise, builds trust, and creates a loyal relationship. Improve your firm’s bottom line, recognition, and capacity for top results by optimizing your lead generation efforts with video content marketing. Fill out the form below for information on getting started!


YouTube Ads for Nasty PC Companies and Content Creators Opposing Advertisers


Allegedly, some major corporations are boycotting the YouTube Advertisement Platform because their ads are appearing before, or during, or next to video content with which they do not agree…

This is more likely part of the general Corporate Collusion to destroy the decentralized media YouTube dominated for its first 12 years by independent content creators, in favor of a more censored and centralized YouTube that includes hybrid “Internet TV” elements…

However, let’s consider some other perspectives besides those allegedly held by the corporations that are boycotting: Perhaps many of the content creators find the advertising corporations and their advertisements themselves to be offensive. Additionally, perhaps many content creators and YouTube viewers alike moved to YouTube and The Internet for content because they were tired of being inundated with offensive, PC advertisements and content, which is often the result of a centralized, corporate campaign!

Perhaps that list of corporations boycotting YouTube should be boycotted by YouTube Creators, their supporters, and YouTube viewers in general! Perhaps there is already strong overlap with the Corporations and Advertisements that already deserved to be boycotted for their offensive advertisements appearing on YouTube and/or on TV or other media!

“Corporate Morality and Responsibility” is heavily warped, both within the corporations themselves and in the messages and products or services they push. The point is this: Many of the companies that run advertisements – especially major corporations – are No Good, and both content creators and viewers deserve better. That may result in boycotting those corporations, and it may result in using other platforms.

As we have said for a long time, Useful Content Marketing is The Future. Interruption advertising is the past, and the growing popularity of Ad-Blockers speaks to this. People want value in their media content that they seek, not to be interrupted with irrelevent pestering and propaganda. At Media Blitz Publicity, we specialize in empowering good brands with quality products and services to provide a Constant Flow of Video Content that is Relevant to and Desired By Their Target Audience. If that describes you and your company’s interests, I want you to contact us at MediaBlitzPublicity.com … I’d like to hear what you think! Thanks for watching, and we look forward to hearing from you.

Nearly Half of Searches Have YouTube Videos in Google Search Results

halfgooglesearchesytvideos

CLICK ABOVE to Read the full article from The Video Content Marketing Guru!

As reported by ReelSEO and Searchmetrics (whose parent company is Google), Google keyword searches yield videos 55% of the time, and 82% of those videos are YouTube videos. FaceBook videos do not show up in Google search – at least partially because FaceBook does not allow Google to crawl its site for video content to display in searches.

One big point we can take away from this: An added benefit of creating and consistently publishing quality videos on YouTube is that you may see your YouTube videos in Google search results when your ideal clients do relevant keyword searches.

Not only is YouTube the second-largest search engine, but its results are especially likely to cross over into Google’s search results. Consistently creating and publishing helpful video content that leads to solutions for searchers in your target market increases the likelihood of those videos showing up in your ideal customers’ search results. Video is their preferred format, and you get the opportunity to engage them with valuable and helpful information before they even contact you.

You will see that it creates value for your company in the form of loyal customers. Your ideal customers begin to see you as an information resource, and they will think of your company when they are ready to make a purchase.

Your firm’s ideal clients are searching online for answers you can provide. They are seeking topical video and written content that provides helpful information, demonstrates expertise, builds trust, and creates a loyal relationship. Improve your firm’s bottom line, recognition, and capacity for top results by optimizing your lead generation efforts with video content marketing. Fill out the form below for information on getting started!


Google’s Tool for Moving Your YouTube Channel Between Pages & Profiles

googletool-moveytchannelspagesprofiles

CLICK ABOVE to Read the full article from The Video Content Marketing Guru!

We recently published an article highlighting the interaction of YouTube and Google+ Pages/Profiles, including links to several Google Support pages to assist with moving YouTube Channels between Pages & Profiles. (YouTube Channels are usually now an extension of a Google+ Page of Google+ Profile.)

In response to their user’s difficulties in managing the issues resulting from the integration of YouTube and Google+, Google has now launched a tool to more easily assist Channel owners with moving their YouTube Channels.

ReelSEO recently covered the transfer steps, and you can read about them HERE.

The YouTube Channel Transfer Tool is explained HERE.

Your firm’s ideal clients are searching online for answers you can provide. They are seeking topical video and written content that provides helpful information, demonstrates expertise, builds trust, and creates a loyal relationship. Improve your firm’s bottom line, recognition, and capacity for top results by optimizing your lead generation efforts with video content marketing. Fill out the form below for information on getting started!


Edutainment and Engaging Your Target Audience


At Media Blitz Publicity, we provide Video Content Marketing Services, Media Production Services, and Content analyzing the intersection of Media, Marketing, Entertainment, and Education.

At the center of all of this is a concept called Edutainment. Many people have a craving for knowledge. Your target customers certainly do when it comes to what you have to offer them. Rather than rudely interrupt them, you should seek to place content they want where they can find it when they search for it!

For businesses, this means engaging and educating target customers, and doing that through becoming a Media Company. If you don’t have the means to become a media company, you need a Turn-Key solution to leverage your expertise into media content your target customers are searching for, and that is what Media Blitz Publicity does with our Constant Content Flow Video Marketing Programs.

You can engage through entertaining, thought-provoking, and informative content that answers questions, illiminates, and teaches about topics of interest and concern.

Entertainment companies, Artists, and Artistic Works Themselves require a similar type of supporting media content, as well. Whether consisting of promotional videos for products or upcoming events, excerpts or samples of a media work, Recaps, Press Releases, Publicity Media, Lyrics, Vlogs, Behind The Music Features, Storytellers Features, Gear Discussion, or something else that would interest your target audience, you need to engage with them and leverage their attention toward sustaining loyalty and pursuing a call-to-action, such as purchasing your next album and telling others about its release!

We empower you to put forth a video content marketing campaign with interesting, relevant, and informative content that makes your target audience want to engage with you and pursue what you have to offer.

I’d like to talk to you about how we can incorporate a Constant Content Flow Video Marketing plan for your business or project. Contact us at MediaBlitzPublicity.com. I look forward to hearing from you, and thanks for watching!

The Ability to Add or Edit Annotations on YouTube is Going Away May 2nd


While one could argue that Annotations – especially Spotlight Annotations – were better than Cards or End Card Screens, they were often not properly or were altogether neglected. Sometimes they were overused, and the combination of a tough learning curve and the clunky interface led to the equivalent of MySpace CSS Customization Clutter we saw 10 years ago… Well, YouTube has announced that the ability to Add or Edit Annotations is going to End on May 2nd, 2017.

That means existing annotations will remain, provided you do not replace them with End Cards, but you won’t be able to add new annotations past this time. It appears existing Annotations may not be modified, but perhaps you will be able to remove them.

For many years, some content creators have created “Post-Roll Annotation” screens with images built into the end of their YouTube videos, over which Spotlight Annotations were built. We have done this ourselves for many years, and it is an effective approach. YouTube responded to this phenomena months ago by creating End Card Screens that are generally easier to add, and now the legacy approach of adding YouTube Annotations is coming to an end. It would be a good idea to look at any of your videos that may still need annotations, and add them now while you can. Then, going forward, optimize your new videos for the use of End Cards Screens, which overlay during the last 20 seconds or less of your video. Again, May 2nd, 2017 is the deadline.

If you have any questions about best practices, or if you are interested in how you can have a constant flow of Video and Written content in the form of a Constant Content Flow Video Marketing Program, contact Media Blitz Publicity and see our videos on the subject.

The Fastest Way to Get a Custom YouTube URL

fastestwaycustomyoutubeurl

CLICK ABOVE to Read the full article from The Video Content Marketing Guru!

You’ve launched your YouTube Channel, and perhaps you already have some videos uploaded.  You want to take all the best steps to optimize and grow your channel the right way, but you notice one thing you can’t seem to optimize: You want to have a Custom YouTube URL so you can most effectively market your channel with consistent and professional branding.  The random characters your channel is given by default probably don’t roll off the tongue…

Well, help is here: There are a few rules and a few shortcuts and exceptions that are definitely worth knowing, and there is one step that is the best and fastest way to get a custom Youtube Channel URL.

For quite a while, the official rule has been that you need 500 subscribers before you can claim a custom YouTube URL. Gaining 500 subscribers is a significant accomplishment for a new YouTube Channel. ReelSEO recently published an article outlining how to get a custom YouTube Channel after only 100 subscribers. While lowering the requirement from 500 to 100 subscribers is a major development, there is a better way, which YouTube only hints at… You see, they want to encourage subscription and social interaction, and you should be doing that… However, some brands would rather start out with their branding in place… Here’s how to do just that:

The way you can bypass the subscriber number rule is by linking and verifying your official website with your YouTube Channel or Google+ Page. This involves coordinating with the Webmaster of the site if you don’t manage it yourself. Click HERE for the steps… With access to the back-end of your business website, you can copy-and-paste a string of code from Google’s Webmaster Tools and then Verify. Once this is successfully completed, your Channel will unlock the option to choose a custom URL. Be careful though, as you can only choose this custom URL once before you are stuck with it!

To visit YouTube’s official support page for gaining custom URLs, CLICK HERE

To Read ReelSEO’s article about the change to a 100 subscriber count threshold for custom URLs, CLICK HERE

For the steps for verifying your official website and quickly gaining access to custom URL, CLICK HERE

Your firm’s ideal clients are searching online for answers you can provide. They are seeking topical video and written content that provides helpful information, demonstrates expertise, builds trust, and creates a loyal relationship. Improve your firm’s bottom line, recognition, and capacity for top results by optimizing your lead generation efforts with video content marketing. Fill out the form below for information on getting started!


Evergreen Video Content Marketing

evergreenvideocontentmarketing

CLICK ABOVE to Read the full article from The Video Content Marketing Guru!

When people go online seeking answers to their questions, they may have very specific questions that require the most specific answers. You would do well to have video content in place to lead your customers to the answers they need. However, the more specific the question/answer, the more difficult it may be to anticipate the details of the customer’s situation in question. Other times, the customer may not have yet formulated the question(s) they need to ask, and your content should help them to figure out what information they need to seek.

One way to cover the bases and direct your customers to the solutions they need is to provide evergreen video content. The more general concerns can be met with video content that is comprehensive at a relatively introductory level. You can then explore tangents involving niche issues with additional video content.

Evergreen content is content that is always in season, and usually consists of more general information that answers questions lots of people tend to have. Video content marketing libraries should include a mix of both general and specific answers. They can also include videos with tie-ins to current events/topics and seasonal issues that are relevant to the searcher’s questions and concerns. Keep these ideas in mind when planning your video content library. We will help you to choose and prepare your topics leading up to your video shoot!

Read CMI’s recent article on evergreen content HERE

Your firm’s ideal clients are searching online for answers you can provide. They are seeking topical video and written content that provides helpful information, demonstrates expertise, builds trust, and creates a loyal relationship. Improve your firm’s bottom line, recognition, and capacity for top results by optimizing your lead generation efforts with video content marketing. Fill out the form below for information on getting started!


YouTube to Become One Big, PC, Censored “Safe Space”?

Podcast: Play in new window | Download


YouTube Safe Space Censorship Demonetizing

Google-owned YouTube has some new policies regarding monetization of video containing content involving subjects or events that are controversial or sensitive… This could be construed (and applied?) many ways, and it sure sounds like it is describing most things that are really worth talking about; That is, anything “newsworthy”… If Google retains control to determine which topics can and cannot make money for the video creators, abusive censorship could be in the cards.

People left NBC, CBS, ABC, and the other TV media 20 years ago to have uncensored access to information on the Internet, but today we have Google, Twitter, and FaceBook limiting what can be profitable and what can be said or shown, and they prioritize content according to their biases. The lesser niche sites that are like the Newsweeks and grocery checkout women’s magazines of the internet are similarly guilty. Perhaps The Internet requires a new push for Decentralization?

The Duran and LewRockwell.com report the following changes from YouTube regarding demonetization (disabling advertisements that make money for video creators) if the content is “politically incorrect”:

Social media is now starting to push the politically correct mantra to official levels. Twitter has already been moving quickly in this direction as was witnessed when it banned Milo Yiannopoulos for his Ghostbuster comments. Now a new “advertiser friendly” policy is being introduced by YouTube that will effectively punish users who express politically incorrect opinions or dare to offend viewers. The punishment will be doled out in the form of de-monetizing content.

The article continues:

YouTube will retain the right to demonetize any videos that contain… “Controversial or sensitive subjects and events, including subjects related to war, political conflicts, natural disasters and tragedies, even if graphic imagery is not shown.” Also in the demonetization crosshairs… “Inappropriate language, including harassment, profanity and vulgar language.”

Infowars reports further on YouTube’s new censorship policy…

YouTube’s new policy will completely disincentivize YouTubers from discussing politically incorrect topics or expressing controversial opinions because they know they will be punished for doing so.

All in the name of being “advertiser-friendly?” Online video watchers don’t want ads… We talk about content over advertisement, but in this case, content is suffering due to advertisement concerns. Has the same thing happened with television? If advertising was not a concern, would there be more integrity, freedom, and diversity of messages on television? Or, could we chalk all of this controlled content up to something more sinister?

The LewRockwell.com article can be viewed HERE.

Engage Your Ideal Customers Using Video Marketing Personas

engageidealcustomers-videomarketingpersonas

CLICK ABOVE to Read the full article from The Video Content Marketing Guru!

Content Marketing is about meeting your customer where they are and providing information that is relevant to their needs. Video content is the best way to engage your customers. However, you don’t just show up to the video shoot and start talking on camera. Part of the process of a video content marketing program involves planning your content and thinking about the audience. (At NRV, we will guide you through this process.)

In your customers’ eyes, your business exists to provide for some need or want. You may already be an expert at that, but you also need to think about what kinds of content they need or want. Ask yourself what they need to know. Ask yourself what they would ask you in a time of need or when they are researching in preparation for a purchase. This exercise will help you to find the strategies and angles by which to approach your content marketing endeavors.

When thinking about an ideal customer that is your audience, you want to go further than general demographic information and develop a persona for an audience. While demographics tell us common general characteristics that are alike, using personas to sketch out customer profiles focuses on differences between people. Differences can be motivators that cause people to act, and may represent opportunities for useful educational content that will resonate with ideal customers facing niche issues. You may even give this customer sketch detailed personal information to flesh him out and think of him like a real person, since it is real people that react to your content.

What are this person’s concerns? What specifically is it that interests them (or is likely to interest them), and why? Will they care about the information you are providing? How will this person react to what you are providing?

You know your products and your company, but do you know what your ideal clients are seeking? That is the distinction you need to keep in mind. That can be the factor differentiating talking about yourself and talking about what your customers want to know. Much like the overlap of the products and services you sell and your customers’ needs for those products or services, there is an overlap of what you want to say and your customers’ interests. Even though you can’t see them, approaching your audience like a person can go a long way to make your message resonate. Envision the person who is your audience member. This can especially help when to make a connection when they are seeing you face-to-face via a video screen.

Do you have questions? We have answers for your questions! Contact us for information about how to get started doing video content marketing the right way!

Further information on content marketing personas is available in a recent CMI article HERE.

Your firm’s ideal clients are searching online for answers you can provide. They are seeking topical video and written content that provides helpful information, demonstrates expertise, builds trust, and creates a loyal relationship. Improve your firm’s bottom line, recognition, and capacity for top results by optimizing your lead generation efforts with video content marketing. Fill out the form below for information on getting started!


Embed YouTube Videos on Your Website

embedytvideosonyourwebsite

CLICK ABOVE to Read the full article from The Video Content Marketing Guru!

Once your videos are published to YouTube, they are accessible to all visitors to YouTube.com unless the videos have been set as “unlisted” or “private”. They may come up in YouTube searches or Google searches if they appear relevant to a search. However, there are many actions you can and should take to put your videos in front of your ideal customers.

One of the easiest and most effective things you can do with your content marketing YouTube videos is embed them on your website. This feature has been available for about a decade, but many companies fail to take the steps to embed their new and existing videos on their sites. Your videos (and corresponding blog articles) should be treated as a source of new website content.

ReelSEO published a guide for how to embed YouTube Videos.

You should then also use your social media channels to distribute your videos and blog articles after they are on your YouTube Channel and website.

Click HERE for the YouTube video embedding guide from ReelSEO.

Your firm’s ideal clients are searching online for answers you can provide. They are seeking topical video and written content that provides helpful information, demonstrates expertise, builds trust, and creates a loyal relationship. Improve your firm’s bottom line, recognition, and capacity for top results by optimizing your lead generation efforts with video content marketing. Fill out the form below for information on getting started!


FAKE YouTube’s RESTRICTIVE Mode and COLLUSION with Network TV to End REAL YOUTUBE

Apparently, YouTube sees its decentralized video content model as such a severe threat to Google’s newer Network TV Business/Other interests that it is sabotaging the traditional usability of the YouTube platform. We’ll have more on this soon. To get up to speed, we encourage you to watch this video from Dave at Computing Forever…

Editorial Content Planning Utilizing Video Assets

editorialcontentplanning

CLICK ABOVE to Read the full article from The Video Content Marketing Guru!

After we have worked with our customers to strategize, plan, and shoot their videos, we then edit and publish the completed, optimized videos to YouTube, which is the second-largest search engine after its parent company, Google. In the case of video libraries, we also provide the customer with various assets related to their videos, such as the video files themselves, corresponding blog articles, metadata, and transcripts.

A question we sometimes receive from the client or the client’s webmaster is, “What do we do with all of these files?”

If you already have a content marketing program in which you regularly publish content on your blog, you would integrate these assets into that program. If you do not yet have such an editorial calendar for your content, it is time to start scheduling one. The best practice is generally to include the corresponding video embedded above the blog copy in each of the blog posts. YouTube allows for embedding of videos in blog posts. As you receive several videos and corresponding blogs per month, you may space them out to allow for consistent publishing of new, relevant content. Google rewards sites that engage in this regular publishing behavior because they are providing the information searchers (your potential customers) are looking for.

The video files are provided so you may publish them on other platforms in addition to YouTube or in your own player on your website (ask your Webmaster). We also provide video descriptions and keywords used when posting to YouTube, and these may be used in a case when the videos are published again on another Channel or platform.

Of course, we assist you with this process and coordinate with your webmaster as we publish your videos and provide the video library asset files. Please contact us if you have any questions about how best to get started with video content marketing.

Your firm’s ideal clients are searching online for answers you can provide. They are seeking topical video and written content that provides helpful information, demonstrates expertise, builds trust, and creates a loyal relationship. Improve your firm’s bottom line, recognition, and capacity for top results by optimizing your lead generation efforts with video content marketing. Fill out the form below for information on getting started!