A multimedia mix is usually best for a content marketing campaign. A marketing plan should be tailored to the needs of the project or client (and their target audiences), but written content in the form of (Blog) Articles, Video Content, and other assets such as Special Reports, Webinars, Podcasts, Images/Graphics/Infographics/GIFs, and Books (printed, ebooks, audiobooks) may fit into that media content mix. These different pieces reinforce each other and are best implemented in coordinated ways. Further, these fit into the strategic schedule of a planning, production, and publishing calendar, which also then feed into your Social Media, Publicity, and SEO campaigns. Multimedia Content Marketing is an important part of Digital Marketing Optimization and your overall Marketing program.
At Media Blitz Publicity, we audit your existing online presence, marketing processes, and content opportunities before preparing a comprehensive “Marketing War Plan” that provides your product/organization/entity with a consistent baseline of relevant, desired, and targeted content while positioning you to open up agile opportunities for tactical tangents such as addressing trending topics and emerging issues in ways that engage with your ideal audiences and customers. Explore our several service offerings on our website, and contact us to discuss what mix of approaches would be best for you and your organization.