Last month Nielsen changed the name of their “Cross Platform Report” to the “Total Audience Report”. A fitting change considering the varying manners in which viewers consume content these days. One statistic has remained consistent in their report though, viewers are continuing to shift to online viewing at an increasing pace. According to the new …
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50 Percent of YouTube Traffic Comes from Mobile Devices
It’s been a while since YouTube updated the statistics regarding views to the site from mobile. The last we heard, traffic from mobile devices came in at 41% of total views, but now YouTube CEO Susan Wojcicki has confirmed those numbers have risen to 50%. More and more of us are watching video content on …
300 Hours of Video are Uploaded to YouTube Every Minute
In May 2013, we wrote about the fact that 100 hours worth of video was being uploaded to YouTube every minute. 18 months is a lifetime on the Internet, so we suspected that this metric was well out-of-date. Although YouTube hasn’t updated its own statistics page, we now know that a staggering 300+ hours worth …
68 Percent Choose YouTube for Online Video
When it comes to online video consumption, YouTube is still the go-to site for the majority of viewers in the US, with live TV broadcasts, and VoD site Netflix coming in a way behind. According to a recent report, 68% of respondents said it was the Google owned video portal that fulfilled most of their …
49 Percent of Americans Watch Online News Video
According to a recent report by Pew Research, 36 percent of all U.S. adults, catch up on their news via online video. This is roughly the same percentage of Americans who now watch cable news channels regularly. But after digging into the new survey data, I discovered a couple of even bigger stories and at …
The Average Person Watches 23 Minutes of Online Video Each Day
As NewFronts 2014 comes to an end, host IAB releases research that asserts that original digital video content consumption for adults in the U.S. increased by 15% compared to last year. Around 52 million adults now tune into original video content each month, with the ability to choose their own schedule being a major driver …
2018 Video Internet Traffic Projections
We’ve been hearing big predictions about the impact of online video for years, and a new report from Cisco, “2014 Complete VNI Global IP Traffic Forecast for 2013-2018,” is the latest to speculate about our internet consumption and explosion of video content. According to the new study, video is predicted to account for an unprecedented …
Visual Content and Effective Brand Storytelling
In his book Visual Impact Visual Teaching, Timothy Gangwer cites evidence that 90 percent of all data that the brain processes is visual. Additionally, it’s commonly held that 65 percent of people are visual learners, and the human brain purportedly processes visualization 60,000 times faster that it does written content. However, when you think about …
YouTube is Bigger Than FaceBook
It has been shown that YouTube was the third largest search engine in a presentation entitled, “Getting Found in All the Right Places,” at a SEMNE event on Nov. 7, 2007. YouTube was about to pass Yahoo! in expanded searches in a story that was published in Search Engine Watch on July 20, 2008. So,“YouTube …
YouTube Really Is Bigger Than FaceBook
There are marketers, brands, retailers and storytellers who still found it hard to believe that YouTube has just passed Facebook and is now the largest social media site. So, let’s go back to the original data that I cited: Compete PRO. The Compete panel is the largest of its kind in the industry, combining the …
18 to 34-Year-Olds Love YouTube
18-34 year-olds are in love with YouTube. Well, that’s no big surprise, but it doesn’t mean that brands or video creators can throw any old content at them and expect them to watch it. That demographic is passionate, obsessive even, and is in control of its own viewing habits. So how do brands reach that …
Tips to Promote Your Content
Most marketers are familiar with many ways to promote content, including sharing content on Facebook, Twitter, LinkedIn, and other social media sites. Nevertheless, new ways to promote content pop up all the time that aren’t as obvious, even to seasoned marketers. http://contentmarketinginstitute.com/2015/06/tips-promote-content/
A Guide to Business Blogging
Blogging is hard. And, not to be the bearer of bad news, but blogging as a business is even worse. In fact, even seven years ago, Technorati estimated that 95% of all blogs were outright failures, victims of abandonment by their creators. http://contentmarketinginstitute.com/2015/05/guide-blogging-business/
Writing Samples
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YouTube Won the Video SEO War
If you’re optimizing videos on your website so they can be found in Google universal search results, you’re probably wasting your time. Even if you’ve created a video sitemap “to make sure that Google knows about all your rich video content,” you’re probably just spinning your wheels. Why? As Google itself says, “When you submit …
Break Point: The Secret Diary of a Pro Tennis Player – Vince Spadea
Break Point: The Secret Diary of a Pro Tennis Player – by Vince Spadea with Dan Markowitz BUY ON AMAZON: Break Point: The Secret Diary of a Pro Tennis Player Spanning 13 professional seasons, this colorful and personal account of one man’s life on the grueling pro tennis circuit pulls no punches. As one of …
The Feud – ‘Language is Technology’
The Feud ’Language is Technology’ Insidious Plot Audio steve@43rocket.com BUY ON AMAZON: The Feud – Language Is Technology The Feud’s electronic instrumental rock is a special find, refreshing and relaxing as it is exciting. Language is Technology is a spirited journey through mystery and danger. Soft jazzy parts implying serene and simple landscapes (“Tidy Sum”) …
Game of My Life: Atlanta Braves
Game of My Life: Atlanta Braves – by Jack Wilkinson BUY ON AMAZON: Game of My Life: Atlanta Braves Theirs was a prolonged run of excellence like none other in sports history. From 1991 through 2005, the Atlanta Braves won 14 consecutive division championships, a streak no team in professional sports has ever come close …
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