Would an A/B testing feature be a good addition to YouTube and its users? How about more flexibility and options for displaying videos and related elements in general? In addition to A/B testing, more options for generating thumbnails within YouTube would be appreciated. Advanced embedding and video display options could be more accessible, and more …
There are several things you can do to increase the number of people who subscribe to your YouTube videos. Things like presenting them with the option to subscribe so they don’t have to think of subscribing themselves or take the extra effort required to go out of their way to do it can make a …
Literally hundreds of tools claim to help you become better at content marketing in some way. It’s not always easy to know which tools are worth trying. http://contentmarketinginstitute.com/2015/06/content-marketing-tools-success/
Without personas, you may only be guessing what content your audience wants, which means you are more likely to revert to creating content around what you know best (your products and company) instead of around the information your audience is actively seeking. Furthermore, you personally may have a handle on this information, but does everybody …
The internet has radically changed the state of journalism, but content marketing is a relatively new field that can still benefit a lot from the practices of traditional reporters. In the interest of improving the field of content marketing overall, here are nine lessons from traditional journalism that every content marketer should know to better …
href=”http://www.mediablitzpublicity.com/home/wp-content/uploads/2015/06/whats-next-content-marketing.png”> Consumers have changed. Great digital experiences are no longer new … they are expected. In response, marketing departments have flexed and stretched with each new disruption, channel, and technology … but only within the existing bounds of their confined, comfortable, and well-worn structures. http://contentmarketinginstitute.com/2014/12/whats-next-content-marketing/
Like many others, I’ve faced challenges when it comes to content marketing, but one of the most frustrating was getting my colleagues on board with content creation. No matter how much we discussed the importance of their input, it was rarely smooth sailing for one reason or another. http://contentmarketinginstitute.com/2015/01/tips-help-colleagues-successful-content-creators/
The measurement tail is wagging the marketing dog … and it’s turning your marketing into a dog. Unfortunately, few marketers have the insight needed to illustrate the problem, and even fewer have the guts to take it on within their organizations. http://contentmarketinginstitute.com/2014/08/measurement-kill-content-marketing-strategy/
Not only do 55% of all keyword searches in the U.S. return at least one video blended into Google’s web search results, but 8 out 10 of those videos belong to YouTube. That’s according to a new white paper from Searchmetrics, who state that the proportion of YouTube videos in Google’s Universal Search results (the …
Marketing is as much of an art as it is a science and no more apparent can this be seen in video marketing. Behind the camera, there is no single set of rules to follow that guarantee success, regardless of your industry. Indeed, the best video marketing often surprises and delights us by defying our …
Many brands don’t include their YouTube videos on their own websites, yet the ability to embed YouTube videos has been around for almost a decade. In August 2005, the Official YouTube Blog confirmed that, “You can now embed the YouTube video player into your own webpage! That way people can view the video on your …
The popularity of mobile video continues to increase, and will account for a staggering 72% of total mobile data traffic by the end of 2019, according to a new study by Cisco. As part of its annual report on the state of mobile data traffic, the I.T. giant not only confirmed that mobile video viewing …
It’s true that many people who appear on camera have some very extrovert traits, but that’s honestly not the case for everyone. If you are a natural introvert but still want to appear on camera (or are being pushed in that direction….) then we have 5 very valuable tips that should make your life that …
With all points leading to video as an effective marketing strategy, many brands have poured resources and time into creating some great promotional material. But what if, despite all the effort, your videos are attracting few views, and even less engagement. Before you give up on the whole approach, take a look at 11 of …
There is a modern myth that medieval Europeans believed the Earth was flat. Well, Adobe and Nielsen have just announced a collaboration that creates “the industry’s first comprehensive, cross-platform system for measuring online TV, video and other digital content across the web and apps.” As I read their press release, I thought to myself, “If …
SEO should be an essential part of any brands marketing agenda if they want to reach their target audience, but by contrast, video SEO, and video marketing are too often seen as a sideline venture. Search Engine Optimization strategies will include goals such as aiming to secure X% of the search space, however, the internet’s …
Video Marketing is a part of our everyday life, whether we are creators, brands, or consumers. But the roots of the industry stretch way back, further back than many may realize, with the many developments and innovations in the field defining the discipline as we know it today. http://www.reelseo.com/history-video-marketing-youtube/
er wondered how many hours of video are uploaded to YouTube every 10 seconds? Or how many billions and billions of hours of cat videos, how-tos, music videos, beauty tutorials, and unboxings we watch every month? YouTube is an amazing space and so generates some incredible stats… http://www.reelseo.com/youtube-facts-stats-2014/
As a nation, the U.S. watched, or started to watch, 38.2 billion videos in Q2 2014, that’s an increase of 43% year-on-year, and contributes to the massive growth of online video consumption compared to 2013. Not only are online video views up, online TV viewing increased by 388%. Monthly unique views for online TV are …
Viewers watching video via their tablets and smartphones account for 30% of all video views, an increase of 200% compared to this time last year, and an increase of 400% on 2012. And the mobile share of our video consumption is predicted to jump to 50% by 2015. But the latest Ooyala’s Q3 2014 Global …
