YOU NEED VIDEO CONTENT MARKETING Your target customers are searching for information related to what you offer. This gives you an opportunity to be the one who gives them useful information. Video Content Marketing engages your target audience with a combination of Customer Service, Marketing, and a Multimedia User Experience where your target customer is …
Category: SEO
Future Content SEO Trends – According to CMI
http://contentmarketinginstitute.com/2017/10/future-content-seo-trends/ oct 11 Here CMI lists some future trends it expects that will relate to SEO and content. They include the combination of SEO and content, engagement, hyperconnected mobile and local, voice search, and Artificial Intelligence / Machine Learning… These are all “happening” things right now… Using SEO to inform content and using content to …
The Fold Still Matters in Web Design and Visitor Experience
CLICK ABOVE to Read the full article from The Video Content Marketing Guru! Here is some great info on how important it is to use the real estate ‘above the fold’ wisely. Keep this study of over 57,000 eye-fixations in mind next time someone says, “it’s 2015… people are more apt to scroll down your …
Online Video is the Future and Present of Content Marketing
CLICK ABOVE to Read the full article from The Video Content Marketing Guru! The predictions are coming true, and then some: Online video is the Future and Present of Content Marketing. In January 2014, The Guardian published an article titled, “Why online video is the future of content marketing”, and many of the claims and …
How Much Content is Enough?
CLICK ABOVE to Read the full article from The Video Content Marketing Guru! It used to be that having a few videos on YouTube or on your website would set you apart from the competition, but those days are gone. As more and more online videos have been published, it has become a market where …
Nearly Half of Searches Have YouTube Videos in Google Search Results
CLICK ABOVE to Read the full article from The Video Content Marketing Guru! As reported by ReelSEO and Searchmetrics (whose parent company is Google), Google keyword searches yield videos 55% of the time, and 82% of those videos are YouTube videos. FaceBook videos do not show up in Google search – at least partially because …
Google’s Tool for Moving Your YouTube Channel Between Pages & Profiles
CLICK ABOVE to Read the full article from The Video Content Marketing Guru! We recently published an article highlighting the interaction of YouTube and Google+ Pages/Profiles, including links to several Google Support pages to assist with moving YouTube Channels between Pages & Profiles. (YouTube Channels are usually now an extension of a Google+ Page of …
Edutainment and Engaging Your Target Audience
At Media Blitz Publicity, we provide Video Content Marketing Services, Media Production Services, and Content analyzing the intersection of Media, Marketing, Entertainment, and Education. At the center of all of this is a concept called Edutainment. Many people have a craving for knowledge. Your target customers certainly do when it comes to what you have …
Evergreen Video Content Marketing
CLICK ABOVE to Read the full article from The Video Content Marketing Guru! When people go online seeking answers to their questions, they may have very specific questions that require the most specific answers. You would do well to have video content in place to lead your customers to the answers they need. However, the …
Consistent Content is Key!
CLICK ABOVE to Read the full article from The Video Content Marketing Guru! Some people make videos and expect instant results as soon as they have published their videos online. They mistakenly expect viewers and readers to immediately engage them with questions and new business. These people misunderstand the strategy involved with content marketing. While …
Build Credibility & Loyalty by Offering Help, Not Hype!
CLICK ABOVE to Read the full article from The Video Content Marketing Guru! Ask yourself this question: What do your customers really want or need to know? Video content marketing is about genuinely helping real people in your audience. This is different than hyping your product or service. Google rewards content that is helpful to …
Some of the Biggest Brands are Using Content Marketing … And You Can Learn From Them!
CLICK ABOVE to Read the full article from The Video Content Marketing Guru! The people in your target market have questions about your products or services that could lead to more sales if you answer them. Today, your ideal clients are technologically engaged, and they spend their time on mobile devices. In this “information age”, …
The Best Way To Get Custom Thumbnails on YouTube
CLICK ABOVE to Read the full article from The Video Content Marketing Guru! An important part of the user experience on YouTube is the “thumbnail” image that is used to represent a given video in its YouTube listing. When a video is uploaded to YouTube, three snapshot samples of that video are automatically created to …
YouTube is Focusing on Mobile Video
CLICK ABOVE to Read the full article from The Video Content Marketing Guru! In a recent article, we discussed how mobile YouTube sessions average 40 minutes, which includes data from extremely short and extremely long sessions. Well, it has now been stated by their leadership that YouTube is focusing on mobile, and with good reason. …
Quality & Purpose Over Quantity, Published on a Consistent Basis
When it comes to devising a content strategy for your business, you need to consider the contrasts between the 24-hour constant stream of mostly irrelevant content and the specific, online destinations sought out by internet searchers demonstrating “lean-in” behavior. You want to create quality content that is relevant to your target audience. Yes, you want …
Explaining YouTube’s Cash-Grab Changes in Featuring Long-Form Content
Many changes have been occurring with YouTube over the past year, and we will cover these more in-depth shortly. However, many long-time successful channels have recently reported drops in their advertisement income, views, and subscribes. This phenomenon appears to mostly affect YouTubers who use YouTube as their primary platform to deliver their material, as opposed …