The Content Marketing Institute (CMI) published an article that essentially confirms and promotes the winning short-form topical video format we have been using for our clients for the past 4 years or so, breaking it down step-by-step. This is great… You need to know the right kind of video. You also need to know how …
http://contentmarketinginstitute.com/2017/10/proofing-editing-content/ oct 31 Editing and Proofing are two distinct functions when it comes to creating and publishing written content. It is usually best if the same person is not doing both, but if that is the case, there should be time between the editing and proofing processes – both of which must occur separately before …
http://contentmarketinginstitute.com/2017/10/video-content-investment/ oct 24 There are a multitude of reasons you need video content, and many more ways to use that content. This article by The Content Marketing Institute lists many of the reasons that you may not have even considered yet. We specialize in video content marketing, and we are here to assist you in …
http://contentmarketinginstitute.com/2017/10/competitive-content-marketing-analysis/ oct 23 When strategizing your content marketing plan, it is often wise to consider what the competition is doing with their content marketing strategies. What are their topics, what formats are they using, when are they publishing, and how often? How have they been changing? What are the best opportunities for your approach to …
http://contentmarketinginstitute.com/2017/10/marketers-close-content-gap/ oct 19 Content marketing should be used for both pre-sales and post-sales communications, in addition to as an engaging resource for the target customer’s education and interest. A large part of a proper content marketing approach is often customer service. The processes both before and after the sale should be consistent, and that means …
CLICK ABOVE to Read the full article from The Video Content Marketing Guru! ReelSEO published an article last year highlighting YouTube’s priority on Mobile Video. The article cited a study by eMarketer predicting the average adult would watch 39 minutes of mobile video per day in 2015 – 17 minutes on smartphones and 22 minutes …
http://contentmarketinginstitute.com/2017/10/future-content-seo-trends/ oct 11 Here CMI lists some future trends it expects that will relate to SEO and content. They include the combination of SEO and content, engagement, hyperconnected mobile and local, voice search, and Artificial Intelligence / Machine Learning… These are all “happening” things right now… Using SEO to inform content and using content to …
CLICK ABOVE to Read the full article from The Video Content Marketing Guru! You have heard that you need video. You may have heard that you need many videos. Perhaps you have been told you need customer-centric videos. All of these are true, and we have a program that gets all of this done in …
CLICK ABOVE to Read the full article from The Video Content Marketing Guru! Anyone within earshot of the news or pop culture hears talk of “going viral” as a measure of success in online video. Someone who does not know better may be inclined to believe that his video content produced and published for video …
CLICK ABOVE to Read the full article from The Video Content Marketing Guru! One issue that comes up from time to time when we are working with a new company and explaining what NRV and Video Content Marketing are all about is that a company’s marketing department is set in its own ways of doing …
CLICK ABOVE to Read the full article from The Video Content Marketing Guru! It cannot be overstated how important it is to place videos on your website pages and to show you have them by using thumbnail images with play buttons. (The same goes for your blog posts!) Perhaps you understand it is important to …
CLICK ABOVE to Read the full article from The Video Content Marketing Guru! Here is some great info on how important it is to use the real estate ‘above the fold’ wisely. Keep this study of over 57,000 eye-fixations in mind next time someone says, “it’s 2015… people are more apt to scroll down your …
CLICK ABOVE to Read the full article from The Video Content Marketing Guru! CMI recently published an article about what you need to start and maintain a healthy business blog. Many of these same points apply in the case of a business video blog, or business vlog. Actually, if you have a blog, you should …
CLICK ABOVE to Read the full article from The Video Content Marketing Guru! There are ways in which your video marketing strategy can integrate with the operations of your business beyond what you may perceive as the boundaries of your marketing department. As your videos are customer-centered and answer the types of questions potential customers …
CLICK ABOVE to Read the full article from The Video Content Marketing Guru! You are busy with your business. You know you need video, and you understand that you need to implement video content marketing with a clear plan. However, you are finding it is difficult to follow through. You probably do not have a …
CLICK ABOVE to Read the full article from The Video Content Marketing Guru! What is the right duration of a video when it comes to video content marketing? Surveying business videos by companies attempting to publish useful and educational videos for their clients, you may encounter quick Q&A videos under 10 seconds and long-winded videos …
CLICK ABOVE to Read the full article from The Video Content Marketing Guru! Think about your friends. I’m talking about those friends who are always there to help you when you need assistance, those friends who have useful information and connections when you have a problem and need answers right away… Friends with experience and …
CLICK ABOVE to Read the full article from The Video Content Marketing Guru! The predictions are coming true, and then some: Online video is the Future and Present of Content Marketing. In January 2014, The Guardian published an article titled, “Why online video is the future of content marketing”, and many of the claims and …
CLICK ABOVE to Read the full article from The Video Content Marketing Guru! Google’s Second Quarter 2015 Results show that the average duration of a YouTube viewing session on mobile devices has jumped up to 40 minutes. When you factor in how many people use their smartphone to quickly look up a single short video …
