CLICK ABOVE to Read the full article from The Video Content Marketing Guru! Your online videos are a multimedia experience, and you are both using logic and emotion in video content marketing. ReelSEO has a recent article that delves into the topic. You are presenting logical arguments and solutions to your ideal clients, which they …
Category: Film and Video
Lean-Forward VS Lean-Back
CLICK ABOVE to Read the full article from The Video Content Marketing Guru! There is a significant shift in the customer behavior involved with new technology and how marketers reach and interact with these customers. This change can be best explained with the concepts of Lean Forward and Lean Back. When determining how best to …
From Direct Marketing to Direct Media
I just want to take a moment to point out that in the age of The Internet and Social Media and Streaming Video and mobile devices and Alternative News Sources and Mass Media Censorship and claims of “Fake News”, what may have began with Direct Marketing approaches has led to a phneomenon of “Direct Media”… …
How To Approach Video Posting on FaceBook
CLICK ABOVE to Read the full article from The Video Content Marketing Guru! For many years, it was taken for granted that the best way to share a video on FaceBook was to copy & paste the URL of a YouTube video, and it automatically embedded. While this practice still results in an embedded video …
YouTube Ads for Nasty PC Companies and Content Creators Opposing Advertisers
Allegedly, some major corporations are boycotting the YouTube Advertisement Platform because their ads are appearing before, or during, or next to video content with which they do not agree… This is more likely part of the general Corporate Collusion to destroy the decentralized media YouTube dominated for its first 12 years by independent content creators, …
Edutainment and Engaging Your Target Audience
At Media Blitz Publicity, we provide Video Content Marketing Services, Media Production Services, and Content analyzing the intersection of Media, Marketing, Entertainment, and Education. At the center of all of this is a concept called Edutainment. Many people have a craving for knowledge. Your target customers certainly do when it comes to what you have …
The Ability to Add or Edit Annotations on YouTube is Going Away May 2nd
While one could argue that Annotations – especially Spotlight Annotations – were better than Cards or End Card Screens, they were often not properly or were altogether neglected. Sometimes they were overused, and the combination of a tough learning curve and the clunky interface led to the equivalent of MySpace CSS Customization Clutter we saw …
Evergreen Video Content Marketing
CLICK ABOVE to Read the full article from The Video Content Marketing Guru! When people go online seeking answers to their questions, they may have very specific questions that require the most specific answers. You would do well to have video content in place to lead your customers to the answers they need. However, the …
YouTube to Become One Big, PC, Censored “Safe Space”?
Google-owned YouTube has some new policies regarding monetization of video containing content involving subjects or events that are controversial or sensitive… This could be construed (and applied?) many ways, and it sure sounds like it is describing most things that are really worth talking about; That is, anything “newsworthy”… If Google retains control to determine …
Engage Your Ideal Customers Using Video Marketing Personas
CLICK ABOVE to Read the full article from The Video Content Marketing Guru! Content Marketing is about meeting your customer where they are and providing information that is relevant to their needs. Video content is the best way to engage your customers. However, you don’t just show up to the video shoot and start talking …
Editorial Content Planning Utilizing Video Assets
CLICK ABOVE to Read the full article from The Video Content Marketing Guru! After we have worked with our customers to strategize, plan, and shoot their videos, we then edit and publish the completed, optimized videos to YouTube, which is the second-largest search engine after its parent company, Google. In the case of video libraries, …
Build Credibility & Loyalty by Offering Help, Not Hype!
CLICK ABOVE to Read the full article from The Video Content Marketing Guru! Ask yourself this question: What do your customers really want or need to know? Video content marketing is about genuinely helping real people in your audience. This is different than hyping your product or service. Google rewards content that is helpful to …
The Best Way To Get Custom Thumbnails on YouTube
CLICK ABOVE to Read the full article from The Video Content Marketing Guru! An important part of the user experience on YouTube is the “thumbnail” image that is used to represent a given video in its YouTube listing. When a video is uploaded to YouTube, three snapshot samples of that video are automatically created to …
Video Blogging Is Essential for the Young and a Differentiator for the Old
Vlogging, or Video Blogging, is essential for engaging with younger demographics that have grown up or come of age with online video and social media. Video Blogging is also a great differentiator to help you stand out among an older target market by educating and informing your customers about what they want and need to …
YouTube & FaceBook: Comparing Apples to Oranges
CLICK ABOVE to Read the full article from The Video Content Marketing Guru! There has been a propaganda campaign at work that seeks to convince marketers that using direct video uploads to FaceBook is more effective than posting to YouTube and then referencing YouTube videos on the FaceBook platform, but as ReelSEO has written, analysis …
YouTube is Still the Priority for Publishing Video Content
CLICK ABOVE to Read the full article from The Video Content Marketing Guru! With all the talk about FaceBook encroaching on what has been YouTube’s turf for the past decade, one needs to keep in mind that YouTube has some established competitive strengths that FaceBook cannot threaten. Some may ask, “Is YouTube still the priority …