Category: Digital Marketing Optimization

A Guide to Business Blogging

Blogging is hard. And, not to be the bearer of bad news, but blogging as a business is even worse. In fact, even seven years ago, Technorati estimated that 95% of all blogs were outright failures, victims of abandonment by their creators. http://contentmarketinginstitute.com/2015/05/guide-blogging-business/

YouTube Won the Video SEO War

If you’re optimizing videos on your website so they can be found in Google universal search results, you’re probably wasting your time. Even if you’ve created a video sitemap “to make sure that Google knows about all your rich video content,” you’re probably just spinning your wheels. Why? As Google itself says, “When you submit …

Continue reading