Category: Digital Marketing Optimization
What You Need to Know About YouTube Red
CLICK ABOVE to Read the full article from The Video Content Marketing Guru! YouTube has launched a new ad-free service called YouTube Red, which costs $9.99 per month and allows viewers to watch videos throughout YouTube without waiting for advertisements. Other features, such as YouTube Music, are also bundled with the service. There has been …
Types of Visual Content for Blog Posts
http://contentmarketinginstitute.com/2017/10/visual-content-blog/ oct 20 We live in an increasingly visual-based digital world. The mobile experience is especially biased toward visual, graphic content, as scrolling to read is cumbersome. Images can convey more, and can do so more concisely. Video likewise uses visuals to present information in a way that is convenient to consume. CMI details types …
Upload Your Videos Natively to FaceBook
CLICK ABOVE to Read the full article from The Video Content Marketing Guru! You may or may not have heard of “Native Videos” or “Uploading Videos Natively”, but all this really means is that for whatever platform to which you are posting an online video, you would be uploading the video file directly through their …
Quality & Purpose Over Quantity, Published on a Consistent Basis
When it comes to devising a content strategy for your business, you need to consider the contrasts between the 24-hour constant stream of mostly irrelevant content and the specific, online destinations sought out by internet searchers demonstrating “lean-in” behavior. You want to create quality content that is relevant to your target audience. Yes, you want …
People Don’t Want to Watch Your TV Advertisements Online
CLICK ABOVE to Read the full article from The Video Content Marketing Guru! A recent blog post by Gerry Oginski, Founder of The Lawyers’ Video Studio, explains why simply posting your TV advertisements online is the wrong way to do video marketing. In short, it is the wrong kind of content. People don’t want to …
Explaining YouTube’s Cash-Grab Changes in Featuring Long-Form Content
Many changes have been occurring with YouTube over the past year, and we will cover these more in-depth shortly. However, many long-time successful channels have recently reported drops in their advertisement income, views, and subscribes. This phenomenon appears to mostly affect YouTubers who use YouTube as their primary platform to deliver their material, as opposed …
President-Elect Trump Bypasses The Press & Reaches Americans on YouTube Channel
Following a campaign in which the “Mainstream Media” sabotaged and demonized the Trump campaign in the most outlandish ways, President-Elect Trump is cutting out The Press and taking his messages directly to the American people via his YouTube Channel. This echoes his use of Twitter during his campaign. He should continue to cut them out …
Is Video Marketing Successful for Most Companies?
CLICK ABOVE to Read the full article from The Video Content Marketing Guru! If you are exploring possibilities of including video in your marketing efforts, you may wonder, “Is video marketing successful for most companies?” According to a recent report, 85% of companies report success with video marketing, with 25% reporting that video marketing is …
Increases in YouTube and Mobile Watch Time Lead to Increased Video Ad Budgets
CLICK ABOVE to Read the full article from The Video Content Marketing Guru! Increases in Mobile watch time and increases in YouTube watch time go hand-in-hand, according to ReelSEO’s recent article. This also leads to a shifting of advertising budgets from television to online video, as ReelSEO has also reported. It is interesting that this …
How Consumers Research Using Online Video
CLICK ABOVE to Read the full article from The Video Content Marketing Guru! Many consumers research using online video, especially when they can access this information in a variety of situations due to the prevalence of mobile devices. According to ReelSEO and Google’s Consumer Barometer, 43% of people go online while watching television. About three …
YouTube Reaches More 18 to 49 Year Olds Than The Top 10 Prime Time TV Shows
http://www.reelseo.com/youtube-reaches-bigger-audience-than-us-tv/ More people ages 18-49 are watching YouTube than the 10 most popular Prime Time TV Shows in the United States. This makes sense – Wouldn’t you rather watch what you are looking for than whatever garbage the TV companies have queued up for the masses? The only reasons you wouldn’t watch it on YouTube …
The Importance of Visuals in Content Strategy
http://contentmarketinginstitute.com/2015/11/visual-content-strategy/ Wouldn’t this post look better with an image that is relevant to the topic? Imagine if it was an image or series of images that conveyed the major point(s) of the article!
The Importance of Content Strategy BEFORE Editorial Planning
If you don’t have a proper Content Strategy in place BEFORE you have done your Editorial Planning, you may be wasting energy spinning your wheels with your content. As noted by the Content Marketing Institute, the following are problems that can result: It’s not the right content. If your content isn’t right (isn’t useful or …
Please Don’t Confuse Native Advertising with Content Marketing
Native Advertising is “Pay to Play” on others’ platforms. The content usually consists of advertising in disguise. Content Marketing, on the other hand, is legitimate stand-alone content that the target market wants or needs, and for many businesses, it is often answering a question or helping the customer to solve a problem. It is typically …
Your Brand Needs Consistent Content – But Most Brands Can’t Keep Up
There is a competitive advantage to be had in your market if your business has consistent content with substance and good strategy. Most smaller companies can’t keep up because their resources are stretched thin, even if they would otherwise be agile enough to do it themselves. Many larger companies are too bulky to make the …
FaceBook vs YouTube: BuzzFeed Video Edition
An analysis of Buzzfeed’s strategies toward marketing with videos on FaceBook versus marketing with videos on YouTube. From ReelSEO: http://www.reelseo.com/buzzfeed-video-titles/
16 Video Marketing Tips from VidSummit 2015
Here are 16 video marketing tips from vidsummit 2015, according to ReelSEO: #1 Every successful YouTube campaign has 3 components: attract, retain, and monetize. #2 Pre-roll and in-display ads are the cheapest way to earn massive views from a highly targeted audience. #3 Deleting a poorly performing video can dramatically improve your channel’s overall ability …
11 Ways to Double Your YouTube Subscribers
There are several things you can do to increase the number of people who subscribe to your YouTube videos. Things like presenting them with the option to subscribe so they don’t have to think of subscribing themselves or take the extra effort required to go out of their way to do it can make a …