Recently, I have had some experiences in which video screens meant to be helpful have effectively done more to hinder their purpose. The first was a visit to McDonalds. If you have been inside a McDonald’s Restaurant recently, you may have noticed video screens have replaced the menu boards on the back wall above and …
Category: Design, Visitor Experience (UX), & The Customer Journey
The Ability to Add or Edit Annotations on YouTube is Going Away May 2nd
While one could argue that Annotations – especially Spotlight Annotations – were better than Cards or End Card Screens, they were often not properly or were altogether neglected. Sometimes they were overused, and the combination of a tough learning curve and the clunky interface led to the equivalent of MySpace CSS Customization Clutter we saw …
Evergreen Video Content Marketing
CLICK ABOVE to Read the full article from The Video Content Marketing Guru! When people go online seeking answers to their questions, they may have very specific questions that require the most specific answers. You would do well to have video content in place to lead your customers to the answers they need. However, the …
Engage Your Ideal Customers Using Video Marketing Personas
CLICK ABOVE to Read the full article from The Video Content Marketing Guru! Content Marketing is about meeting your customer where they are and providing information that is relevant to their needs. Video content is the best way to engage your customers. However, you don’t just show up to the video shoot and start talking …
Embed YouTube Videos on Your Website
CLICK ABOVE to Read the full article from The Video Content Marketing Guru! Once your videos are published to YouTube, they are accessible to all visitors to YouTube.com unless the videos have been set as “unlisted” or “private”. They may come up in YouTube searches or Google searches if they appear relevant to a search. …
Build Credibility & Loyalty by Offering Help, Not Hype!
CLICK ABOVE to Read the full article from The Video Content Marketing Guru! Ask yourself this question: What do your customers really want or need to know? Video content marketing is about genuinely helping real people in your audience. This is different than hyping your product or service. Google rewards content that is helpful to …
Some of the Biggest Brands are Using Content Marketing … And You Can Learn From Them!
CLICK ABOVE to Read the full article from The Video Content Marketing Guru! The people in your target market have questions about your products or services that could lead to more sales if you answer them. Today, your ideal clients are technologically engaged, and they spend their time on mobile devices. In this “information age”, …
The Best Way To Get Custom Thumbnails on YouTube
CLICK ABOVE to Read the full article from The Video Content Marketing Guru! An important part of the user experience on YouTube is the “thumbnail” image that is used to represent a given video in its YouTube listing. When a video is uploaded to YouTube, three snapshot samples of that video are automatically created to …
YouTube & FaceBook: Comparing Apples to Oranges
CLICK ABOVE to Read the full article from The Video Content Marketing Guru! There has been a propaganda campaign at work that seeks to convince marketers that using direct video uploads to FaceBook is more effective than posting to YouTube and then referencing YouTube videos on the FaceBook platform, but as ReelSEO has written, analysis …
YouTube is Focusing on Mobile Video
CLICK ABOVE to Read the full article from The Video Content Marketing Guru! In a recent article, we discussed how mobile YouTube sessions average 40 minutes, which includes data from extremely short and extremely long sessions. Well, it has now been stated by their leadership that YouTube is focusing on mobile, and with good reason. …
YouTube’s Introduction of Default Auto-Play, & Its Implications
CLICK ABOVE to Read the full article from The Video Content Marketing Guru! Apparently in reaction to FaceBook’s video auto-play experience, YouTube has added the auto-play feature as the default setting. Essentially, if you are watching a video that is not being played as part of a playlist, YouTube will assess your video watching history …
What You Need to Know About YouTube Red
CLICK ABOVE to Read the full article from The Video Content Marketing Guru! YouTube has launched a new ad-free service called YouTube Red, which costs $9.99 per month and allows viewers to watch videos throughout YouTube without waiting for advertisements. Other features, such as YouTube Music, are also bundled with the service. There has been …
Types of Visual Content for Blog Posts
http://contentmarketinginstitute.com/2017/10/visual-content-blog/ oct 20 We live in an increasingly visual-based digital world. The mobile experience is especially biased toward visual, graphic content, as scrolling to read is cumbersome. Images can convey more, and can do so more concisely. Video likewise uses visuals to present information in a way that is convenient to consume. CMI details types …
Upload Your Videos Natively to FaceBook
CLICK ABOVE to Read the full article from The Video Content Marketing Guru! You may or may not have heard of “Native Videos” or “Uploading Videos Natively”, but all this really means is that for whatever platform to which you are posting an online video, you would be uploading the video file directly through their …
Chatbots: Rise of The Machines
The last thing many of us want is to have to talk to another robot. In some instances, when they are effective, it may be better than waiting on hold. More often than not, you’re left shouting into the phone, “I want to talk to a real person”. Well, the robots now have their electronic …
Quality & Purpose Over Quantity, Published on a Consistent Basis
When it comes to devising a content strategy for your business, you need to consider the contrasts between the 24-hour constant stream of mostly irrelevant content and the specific, online destinations sought out by internet searchers demonstrating “lean-in” behavior. You want to create quality content that is relevant to your target audience. Yes, you want …
People Don’t Want to Watch Your TV Advertisements Online
CLICK ABOVE to Read the full article from The Video Content Marketing Guru! A recent blog post by Gerry Oginski, Founder of The Lawyers’ Video Studio, explains why simply posting your TV advertisements online is the wrong way to do video marketing. In short, it is the wrong kind of content. People don’t want to …
Zero Hedge Analysis of Trump Bypassing the Mainstream Media & Their Fake News Crusade
Zero Hedge recently published an article analyzing Donald Trump’s use of social media platforms including YouTube and Twitter to bypass The Establishment Press to communicate with The American People. The article goes on to further analyze why The Establishment Media have launched a crusade against online competitors by labeling them as “fake news”. Zero Hedge …
The Best Ways to Deal With Negative Comments and Feedback
When an article you wrote or a video you made gets negative comments, your first reaction may be emotional, and that stems from the fact that you put significant thought and energy into making that content available. However, when you break it down rationally it becomes clear that there are different types of negative comments …
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