http://contentmarketinginstitute.com/2017/12/visual-content-changing-rules/ dec 12 The bar is being raised for visual content, moving above many of the stock image options – and that is a good thing. Tools exist to help make original visual content attainable in a way that scales in line with your workflow.
The Content Marketing Institute (CMI) published an article that essentially confirms and promotes the winning short-form topical video format we have been using for our clients for the past 4 years or so, breaking it down step-by-step. This is great… You need to know the right kind of video. You also need to know how …
http://contentmarketinginstitute.com/2017/10/marketers-close-content-gap/ oct 19 Content marketing should be used for both pre-sales and post-sales communications, in addition to as an engaging resource for the target customer’s education and interest. A large part of a proper content marketing approach is often customer service. The processes both before and after the sale should be consistent, and that means …
CLICK ABOVE to Read the full article from The Video Content Marketing Guru! ReelSEO published an article last year highlighting YouTube’s priority on Mobile Video. The article cited a study by eMarketer predicting the average adult would watch 39 minutes of mobile video per day in 2015 – 17 minutes on smartphones and 22 minutes …
http://contentmarketinginstitute.com/2017/10/future-content-seo-trends/ oct 11 Here CMI lists some future trends it expects that will relate to SEO and content. They include the combination of SEO and content, engagement, hyperconnected mobile and local, voice search, and Artificial Intelligence / Machine Learning… These are all “happening” things right now… Using SEO to inform content and using content to …
CLICK ABOVE to Read the full article from The Video Content Marketing Guru! One issue that comes up from time to time when we are working with a new company and explaining what NRV and Video Content Marketing are all about is that a company’s marketing department is set in its own ways of doing …
CLICK ABOVE to Read the full article from The Video Content Marketing Guru! It cannot be overstated how important it is to place videos on your website pages and to show you have them by using thumbnail images with play buttons. (The same goes for your blog posts!) Perhaps you understand it is important to …
CLICK ABOVE to Read the full article from The Video Content Marketing Guru! Here is some great info on how important it is to use the real estate ‘above the fold’ wisely. Keep this study of over 57,000 eye-fixations in mind next time someone says, “it’s 2015… people are more apt to scroll down your …
CLICK ABOVE to Read the full article from The Video Content Marketing Guru! CMI recently published an article about what you need to start and maintain a healthy business blog. Many of these same points apply in the case of a business video blog, or business vlog. Actually, if you have a blog, you should …
CLICK ABOVE to Read the full article from The Video Content Marketing Guru! There are ways in which your video marketing strategy can integrate with the operations of your business beyond what you may perceive as the boundaries of your marketing department. As your videos are customer-centered and answer the types of questions potential customers …
CLICK ABOVE to Read the full article from The Video Content Marketing Guru! You are busy with your business. You know you need video, and you understand that you need to implement video content marketing with a clear plan. However, you are finding it is difficult to follow through. You probably do not have a …
CLICK ABOVE to Read the full article from The Video Content Marketing Guru! What is the right duration of a video when it comes to video content marketing? Surveying business videos by companies attempting to publish useful and educational videos for their clients, you may encounter quick Q&A videos under 10 seconds and long-winded videos …
CLICK ABOVE to Read the full article from The Video Content Marketing Guru! Think about your friends. I’m talking about those friends who are always there to help you when you need assistance, those friends who have useful information and connections when you have a problem and need answers right away… Friends with experience and …
CLICK ABOVE to Read the full article from The Video Content Marketing Guru! Google’s Second Quarter 2015 Results show that the average duration of a YouTube viewing session on mobile devices has jumped up to 40 minutes. When you factor in how many people use their smartphone to quickly look up a single short video …
CLICK ABOVE to Read the full article from The Video Content Marketing Guru! There are many ways to use video content in your marketing efforts. When you consistently create large amounts of video content – particularly when done through NRV’s Video Content Library Programs – you have a great deal of helpful information available to …
CLICK ABOVE to Read the full article from The Video Content Marketing Guru! As Carla Marshall at ReelSEO recently explained, YouTube still retains its position as the place for long-term online video engagement, even if FaceBook has a stronger view count on the first day after a video is uploaded. Much of this has to …
CLICK ABOVE to Read the full article from The Video Content Marketing Guru! Your online videos are a multimedia experience, and you are both using logic and emotion in video content marketing. ReelSEO has a recent article that delves into the topic. You are presenting logical arguments and solutions to your ideal clients, which they …
CLICK ABOVE to Read the full article from The Video Content Marketing Guru! There is a significant shift in the customer behavior involved with new technology and how marketers reach and interact with these customers. This change can be best explained with the concepts of Lean Forward and Lean Back. When determining how best to …
I just want to take a moment to point out that in the age of The Internet and Social Media and Streaming Video and mobile devices and Alternative News Sources and Mass Media Censorship and claims of “Fake News”, what may have began with Direct Marketing approaches has led to a phneomenon of “Direct Media”… …
CLICK ABOVE to Read the full article from The Video Content Marketing Guru! For many years, it was taken for granted that the best way to share a video on FaceBook was to copy & paste the URL of a YouTube video, and it automatically embedded. While this practice still results in an embedded video …
