Category: Content Marketing
What You Need to Know About YouTube Red
CLICK ABOVE to Read the full article from The Video Content Marketing Guru! YouTube has launched a new ad-free service called YouTube Red, which costs $9.99 per month and allows viewers to watch videos throughout YouTube without waiting for advertisements. Other features, such as YouTube Music, are also bundled with the service. There has been …
Types of Visual Content for Blog Posts
http://contentmarketinginstitute.com/2017/10/visual-content-blog/ oct 20 We live in an increasingly visual-based digital world. The mobile experience is especially biased toward visual, graphic content, as scrolling to read is cumbersome. Images can convey more, and can do so more concisely. Video likewise uses visuals to present information in a way that is convenient to consume. CMI details types …
Upload Your Videos Natively to FaceBook
CLICK ABOVE to Read the full article from The Video Content Marketing Guru! You may or may not have heard of “Native Videos” or “Uploading Videos Natively”, but all this really means is that for whatever platform to which you are posting an online video, you would be uploading the video file directly through their …
Chatbots: Rise of The Machines
The last thing many of us want is to have to talk to another robot. In some instances, when they are effective, it may be better than waiting on hold. More often than not, you’re left shouting into the phone, “I want to talk to a real person”. Well, the robots now have their electronic …
Quality & Purpose Over Quantity, Published on a Consistent Basis
When it comes to devising a content strategy for your business, you need to consider the contrasts between the 24-hour constant stream of mostly irrelevant content and the specific, online destinations sought out by internet searchers demonstrating “lean-in” behavior. You want to create quality content that is relevant to your target audience. Yes, you want …
People Don’t Want to Watch Your TV Advertisements Online
CLICK ABOVE to Read the full article from The Video Content Marketing Guru! A recent blog post by Gerry Oginski, Founder of The Lawyers’ Video Studio, explains why simply posting your TV advertisements online is the wrong way to do video marketing. In short, it is the wrong kind of content. People don’t want to …
Explaining YouTube’s Cash-Grab Changes in Featuring Long-Form Content
Many changes have been occurring with YouTube over the past year, and we will cover these more in-depth shortly. However, many long-time successful channels have recently reported drops in their advertisement income, views, and subscribes. This phenomenon appears to mostly affect YouTubers who use YouTube as their primary platform to deliver their material, as opposed …
Zero Hedge Analysis of Trump Bypassing the Mainstream Media & Their Fake News Crusade
Zero Hedge recently published an article analyzing Donald Trump’s use of social media platforms including YouTube and Twitter to bypass The Establishment Press to communicate with The American People. The article goes on to further analyze why The Establishment Media have launched a crusade against online competitors by labeling them as “fake news”. Zero Hedge …
President-Elect Trump Bypasses The Press & Reaches Americans on YouTube Channel
Following a campaign in which the “Mainstream Media” sabotaged and demonized the Trump campaign in the most outlandish ways, President-Elect Trump is cutting out The Press and taking his messages directly to the American people via his YouTube Channel. This echoes his use of Twitter during his campaign. He should continue to cut them out …
Is Video Marketing Successful for Most Companies?
CLICK ABOVE to Read the full article from The Video Content Marketing Guru! If you are exploring possibilities of including video in your marketing efforts, you may wonder, “Is video marketing successful for most companies?” According to a recent report, 85% of companies report success with video marketing, with 25% reporting that video marketing is …
Increases in YouTube and Mobile Watch Time Lead to Increased Video Ad Budgets
CLICK ABOVE to Read the full article from The Video Content Marketing Guru! Increases in Mobile watch time and increases in YouTube watch time go hand-in-hand, according to ReelSEO’s recent article. This also leads to a shifting of advertising budgets from television to online video, as ReelSEO has also reported. It is interesting that this …
How Consumers Research Using Online Video
CLICK ABOVE to Read the full article from The Video Content Marketing Guru! Many consumers research using online video, especially when they can access this information in a variety of situations due to the prevalence of mobile devices. According to ReelSEO and Google’s Consumer Barometer, 43% of people go online while watching television. About three …
What You Need to Know About Google+ Pages and YouTube
CLICK ABOVE to Read the full article from The Video Content Marketing Guru! Ever since Google+ and YouTube were integrated, allowing the “Videos” tab of a Google+ page to display the YouTube videos of a connected Channel, the management of existing YouTube Channels and the launching of new YouTube Channels has been relatively complicated and …