If you don’t have a proper Content Strategy in place BEFORE you have done your Editorial Planning, you may be wasting energy spinning your wheels with your content. As noted by the Content Marketing Institute, the following are problems that can result: It’s not the right content. If your content isn’t right (isn’t useful or …
Native Advertising is “Pay to Play” on others’ platforms. The content usually consists of advertising in disguise. Content Marketing, on the other hand, is legitimate stand-alone content that the target market wants or needs, and for many businesses, it is often answering a question or helping the customer to solve a problem. It is typically …
There is a competitive advantage to be had in your market if your business has consistent content with substance and good strategy. Most smaller companies can’t keep up because their resources are stretched thin, even if they would otherwise be agile enough to do it themselves. Many larger companies are too bulky to make the …
The old saying in content marketing circles is not to build on rented land. With the sudden launch of the YouTube Red membership service, an ad-free option for $9.99 per month, YouTube (Google) proved that users’ and content creators’ “rights” on social media platforms are quite limited and subject to change. The wise counsel remains …
Swedish YouTube star PewDiePie told Business Insider he believes ad-blocking software led to the development and launch of YouTube Red, the ad-free subscription service YouTube now offers viewers at $9.99 per month. PewDiePie cites the recent doubling of the percentage of his viewers using ad-blocking software. While there are certainly other factors at work, he …
Literally hundreds of tools claim to help you become better at content marketing in some way. It’s not always easy to know which tools are worth trying. http://contentmarketinginstitute.com/2015/06/content-marketing-tools-success/
Without personas, you may only be guessing what content your audience wants, which means you are more likely to revert to creating content around what you know best (your products and company) instead of around the information your audience is actively seeking. Furthermore, you personally may have a handle on this information, but does everybody …
The internet has radically changed the state of journalism, but content marketing is a relatively new field that can still benefit a lot from the practices of traditional reporters. In the interest of improving the field of content marketing overall, here are nine lessons from traditional journalism that every content marketer should know to better …
href=”http://www.mediablitzpublicity.com/home/wp-content/uploads/2015/06/whats-next-content-marketing.png”> Consumers have changed. Great digital experiences are no longer new … they are expected. In response, marketing departments have flexed and stretched with each new disruption, channel, and technology … but only within the existing bounds of their confined, comfortable, and well-worn structures. http://contentmarketinginstitute.com/2014/12/whats-next-content-marketing/
Like many others, I’ve faced challenges when it comes to content marketing, but one of the most frustrating was getting my colleagues on board with content creation. No matter how much we discussed the importance of their input, it was rarely smooth sailing for one reason or another. http://contentmarketinginstitute.com/2015/01/tips-help-colleagues-successful-content-creators/
The measurement tail is wagging the marketing dog … and it’s turning your marketing into a dog. Unfortunately, few marketers have the insight needed to illustrate the problem, and even fewer have the guts to take it on within their organizations. http://contentmarketinginstitute.com/2014/08/measurement-kill-content-marketing-strategy/
In his book Visual Impact Visual Teaching, Timothy Gangwer cites evidence that 90 percent of all data that the brain processes is visual. Additionally, it’s commonly held that 65 percent of people are visual learners, and the human brain purportedly processes visualization 60,000 times faster that it does written content. However, when you think about …
Most marketers are familiar with many ways to promote content, including sharing content on Facebook, Twitter, LinkedIn, and other social media sites. Nevertheless, new ways to promote content pop up all the time that aren’t as obvious, even to seasoned marketers. http://contentmarketinginstitute.com/2015/06/tips-promote-content/
Blogging is hard. And, not to be the bearer of bad news, but blogging as a business is even worse. In fact, even seven years ago, Technorati estimated that 95% of all blogs were outright failures, victims of abandonment by their creators. http://contentmarketinginstitute.com/2015/05/guide-blogging-business/
Media Blitz Publicity – YouTube Video Feed
Lack of Customer Focus Leads to Lack of Participation
A recent report suggests people are tired of brand engagement opportunities. While the sheer number of brand engagement opportunities may be a factor, and the internet honeymoon may be over, the usual culprit is probably much to blame: The brands lack a customer focus, which leads to lack of participation. What is in it for …
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