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Category: Content Marketing
You Need Video Content Marketing – VCM 101
YOU NEED VIDEO CONTENT MARKETING Your target customers are searching for information related to what you offer. This gives you an opportunity to be the one who gives them useful information. Video Content Marketing engages your target audience with a combination of Customer Service, Marketing, and a Multimedia User Experience where your target customer is …
The Zen of Content Marketing
http://contentmarketinginstitute.com/2017/12/zen-content-marketing/ dec 28 Robert Rose takes a Zen approach to thinking about Marketing. It’s an interesting article, which may help to highlight for you some of why you may have been drawn to marketing – if you’re so inclined. It helps to take a step back, look at the long view, and appreciate why we …
Common Content Marketing Blunders – CMI
http://contentmarketinginstitute.com/2017/12/content-marketing-blunders/ dec 26 Here’s some unsolicited advice from CMI in response to some all-to-common marketing blunder examples. Sometimes making a few changes in your approach can make the difference in turning a no into a yes, into gaining new audiences, or adopting a more effective tone. Do any of these issues ring true for you?
A 3-Step Curation Process for Repurposing Content
http://contentmarketinginstitute.com/2017/12/amplify-assets-curation-process/ dec 19 Your best-performing and most-wanted content can be curated and repurposed. You can create new content by collecting take-aways from a single article or from several related articles, then elaborating and clarifying. New content formats can be explored, as well, creating the most useful, usable, and accessible content for your target audiences. Take …
The Importance of Goal-Setting
http://contentmarketinginstitute.com/2017/12/goal-setting-activity/ dec 18 Setting your goals – actually writing them down and holding yourself to them – can make all the difference when it comes to how or whether you progress toward where you want to be and what you want to get done. Joe Pulizzi from CMI details his experience as it pertains to …
Some Guidelines for Using Visual Content Today
http://contentmarketinginstitute.com/2017/12/visual-content-changing-rules/ dec 12 The bar is being raised for visual content, moving above many of the stock image options – and that is a good thing. Tools exist to help make original visual content attainable in a way that scales in line with your workflow.
Embracing Education as a Marketing Strategy – CMI
http://contentmarketinginstitute.com/2017/12/education-marketing-strategy/ dec 5 At Media Blitz, we are deeply involved in education – in assessing formal education systems, in promoting an educational approach to content marketing both for and by businesses, and in preparing and promoting educational content. Here, CMI highlights some examples of businesses going beyond the educational blog and how-to videos and actually …
How To Develop and Grow a Successful Podcast – CMI
http://contentmarketinginstitute.com/2017/11/develop-grow-podcast/ nov 28 Robert Rose and Joe Pulizzi of This Old Marketing podcast provide their advice for creating and launching a successful podcast. They encourage marketers to already have an engaged audience for their content, and then to differentiate into podcasting, as the podcast-first approach is difficult due to the inherent competition within and the …
The Content Marketing Institute Broadcasts our Winning Video Formula
The Content Marketing Institute (CMI) published an article that essentially confirms and promotes the winning short-form topical video format we have been using for our clients for the past 4 years or so, breaking it down step-by-step. This is great… You need to know the right kind of video. You also need to know how …
Proofing and Editing are Different
http://contentmarketinginstitute.com/2017/10/proofing-editing-content/ oct 31 Editing and Proofing are two distinct functions when it comes to creating and publishing written content. It is usually best if the same person is not doing both, but if that is the case, there should be time between the editing and proofing processes – both of which must occur separately before …
Tips and Tricks to Maximize Your Video Content Investment – CMI
http://contentmarketinginstitute.com/2017/10/video-content-investment/ oct 24 There are a multitude of reasons you need video content, and many more ways to use that content. This article by The Content Marketing Institute lists many of the reasons that you may not have even considered yet. We specialize in video content marketing, and we are here to assist you in …
Competitive Content Marketing Analysis – CMI
http://contentmarketinginstitute.com/2017/10/competitive-content-marketing-analysis/ oct 23 When strategizing your content marketing plan, it is often wise to consider what the competition is doing with their content marketing strategies. What are their topics, what formats are they using, when are they publishing, and how often? How have they been changing? What are the best opportunities for your approach to …
Content Marketing for Pre-Sales and Post-Sales
http://contentmarketinginstitute.com/2017/10/marketers-close-content-gap/ oct 19 Content marketing should be used for both pre-sales and post-sales communications, in addition to as an engaging resource for the target customer’s education and interest. A large part of a proper content marketing approach is often customer service. The processes both before and after the sale should be consistent, and that means …
Adults Watch Nearly 40 Minutes of Mobile Video Each Day
CLICK ABOVE to Read the full article from The Video Content Marketing Guru! ReelSEO published an article last year highlighting YouTube’s priority on Mobile Video. The article cited a study by eMarketer predicting the average adult would watch 39 minutes of mobile video per day in 2015 – 17 minutes on smartphones and 22 minutes …
Future Content SEO Trends – According to CMI
http://contentmarketinginstitute.com/2017/10/future-content-seo-trends/ oct 11 Here CMI lists some future trends it expects that will relate to SEO and content. They include the combination of SEO and content, engagement, hyperconnected mobile and local, voice search, and Artificial Intelligence / Machine Learning… These are all “happening” things right now… Using SEO to inform content and using content to …
You Need Customer-Centric Videos
CLICK ABOVE to Read the full article from The Video Content Marketing Guru! You have heard that you need video. You may have heard that you need many videos. Perhaps you have been told you need customer-centric videos. All of these are true, and we have a program that gets all of this done in …
Will My Videos Go Viral?
CLICK ABOVE to Read the full article from The Video Content Marketing Guru! Anyone within earshot of the news or pop culture hears talk of “going viral” as a measure of success in online video. Someone who does not know better may be inclined to believe that his video content produced and published for video …
The Total Experience: Customer Relationships & The Role of Content Marketing
CLICK ABOVE to Read the full article from The Video Content Marketing Guru! One issue that comes up from time to time when we are working with a new company and explaining what NRV and Video Content Marketing are all about is that a company’s marketing department is set in its own ways of doing …