Coming to prominence around 2009, Twitter.com is the most famous “micro-blogging” site. With drastic character count limitations that force posts to be concise or to overflow into a waterfalling series of so-called tweets, Twitter pushed for the dubious adoption of URL-shorteners that provide a short proxy URL that does not indicate a given link’s destination …
Category: Big Tech
Facebook Report
Having followed up on the heels of the MySpace craze of the mid-2000s and having gained its initial usership through colleges before opening beyond college campuses in the late 2000s, in early 2020 Facebook is still the first name that comes to mind for social media. It was dominant for a decade but has seen …
YouTube Report
YouTube remains the go-to online video platform and the second-largest search engine (specializing in video content), owned by Google. Videos on YouTube show up in Google’s search results, and many searchers prefer video over reading website or blog content. Video is essential to most SEO, content marketing, and social media marketing strategies. Publishing and distributing …
Pinterest Report
Pinterest is great for sharing, or “pinning” infographics, articles, and videos, which essentially distributes them among different channels seeking relevant links and visual-based media content. Pinterest now has a native video feature that is still in its infancy, but look for that to potentially become stronger and more prominent in the future. Pinning videos is …
Instagram Report
When Instagram first debuted, it was essentially a glamorized mobile-based poor-millenial’s PhotoShop, allowing “filters” to be applied to square photographs before being shared with other users. Its interface was very unintuitive, and its focus on images instead of text posts left a lot to be desired by users that want to communicate on the platform …
Cyberturfing is Astroturfed Online Media Collusion
We are living in an age of widespread cyberturfing by media, internet search, marketing, and political entities. A large percentage of information search and curation is funneled through a few portals under the control of extremely politically-aligned groups. Google, YouTube, Twitter, and Facebook are among the biggest platforms or channels for this abuse, but content …