SEO should be an essential part of any brands marketing agenda if they want to reach their target audience, but by contrast, video SEO, and video marketing are too often seen as a sideline venture. Search Engine Optimization strategies will include goals such as aiming to secure X% of the search space, however, the internet’s 2nd biggest search engine – YouTube – is often overlooked, or given too little marketing resources.
With 18-34 Year olds watching 53% more online video than ever, and video consumption sky-rocketing across all devices, investing in video content, marketing, and advertising should be at the very top of every brand’s digital marketing strategy.
