YOU NEED VIDEO CONTENT MARKETING
- Your target customers are searching for information related to what you offer.
- This gives you an opportunity to be the one who gives them useful information.
- Video Content Marketing engages your target audience with a combination of Customer Service, Marketing, and a Multimedia User Experience where your target customer is looking for information – Online.
- Websites without video are incomplete. Your website should have videos explaining products & services, videos embedded with articles in your active company blog, and a video library presenting all of your video content in an easy-to-search format.
- Website visitors spend 88% more time on websites that have video.
- People are 70% more likely to watch a video than read print.
- Internet searchers and website visitors are engaged in active, “Lean-Forward” behavior, which is very different from the more passive “Lean-Back” behavior of traditional media like Television. Simply placing your television ads on your website or YouTube Channel does not meet the needs of your customers online. You need to have video content prepared that informs, educates, explains, & answers their questions.
- YouTube Videos come up in the Search Results for Google, the world’s largest search engine.
- YouTube is also the world’s Second-Largest Search Engine, and is owned by Google (the largest).
- Your videos can be uploaded natively and/or shared through other video & social media platforms to maximize your presence, reach, and engagement.
- The future of Internet Content is Video. Both Desktop users and especially Mobile users prefer video. Video is the best storytelling medium, and it is easier to listen than to continuously scroll and read. Anyone that does not embrace Video Content Marketing will be at a competitive disadvantage. Starting a Video Content Marketing program now works to your company’s competitive advantage.
