http://contentmarketinginstitute.com/2017/11/develop-grow-podcast/ nov 28
Robert Rose and Joe Pulizzi of This Old Marketing podcast provide their advice for creating and launching a successful podcast.
They encourage marketers to already have an engaged audience for their content, and then to differentiate into podcasting, as the podcast-first approach is difficult due to the inherent competition within and the nature of the podcasting platform experiences.