http://contentmarketinginstitute.com/2017/10/marketers-close-content-gap/ oct 19
Content marketing should be used for both pre-sales and post-sales communications, in addition to as an engaging resource for the target customer’s education and interest. A large part of a proper content marketing approach is often customer service. The processes both before and after the sale should be consistent, and that means your sales team needs to be on the same page as your content team. Sales should be using content assets, and the content team should be creating with the sales processes – and the customer’s place in those processes – in mind.