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ReelSEO published an article last year highlighting YouTube’s priority on Mobile Video. The article cited a study by eMarketer predicting the average adult would watch 39 minutes of mobile video per day in 2015 – 17 minutes on smartphones and 22 minutes on tablets.
While “lean back” video consumption will account for some of this mobile video viewing, much of this mobile viewing behavior is the result of engaged, “lean-forward” searching for informative video in the course of daily activities. Your target customers are equipped with the ability to search for video on the spot. Are you anticipating the questions they will have by preparing quality videos answering these questions before they ask them?
Are you publishing videos on a regular basis to establish authority both with search engines and with your target customers? Are you placing videos throughout your website on relevant pages and in blog posts so your target customers will find and benefit from your videos once they are on your website?
Your firm’s ideal clients are searching online for answers you can provide. They are seeking topical video and written content that provides helpful information, demonstrates expertise, builds trust, and creates a loyal relationship. Improve your firm’s bottom line, recognition, and capacity for top results by optimizing your lead generation efforts with video content marketing. Fill out the form below for information on getting started!