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You have heard that you need video. You may have heard that you need many videos. Perhaps you have been told you need customer-centric videos.
All of these are true, and we have a program that gets all of this done in an effective, streamlined process. It is also efficient for you in the preparation process, during production, and in the publishing phase of your videos. We know what you need, we coach you and explain what you need to provide and do to prepare for the shoot, and we help you make the most of your knowledge in the form of concise videos covering niche customer concerns.
You need video because it is the preferred form of online communication in the mobile internet age. Your customers want information in their preferred format, and most prefer video – especially the younger demographic, which represents a growing number of your future customers.
You need many videos. Not just one. Not just a few. You need a consistently growing number of videos. These are not long, 10-minute videos, and they are not choppy, 30-second videos. They need to be just right: averaging between 2 and 4 minutes. That gives you time to make a few important points that answer the questions your customers want to ask.
It may sound like a no-brainer to say your marketing should be customer-centric, but much of marketing message has historically centered on the brand, product, or service – not the customer. Given, those messages were often placed where the ideal customer would encounter them and hopefully have their interest piqued, but the game has been changing… Your customers are online, and they are there because of their interests, so you need to match those interests. Being customer-centric means creating video content that you anticipate your customers will want… and appreciate!
This is not like shooting a television advertisement about what your company is or does, then putting it online. It is communicating to your customers with a customer-service mindset.
So yes, you need many customer-centric videos, and it takes some work on your part, but the work and stress can be minimized if you go about it in the right way.
Your firm’s ideal clients are searching online for answers you can provide. They are seeking topical video and written content that provides helpful information, demonstrates expertise, builds trust, and creates a loyal relationship. Improve your firm’s bottom line, recognition, and capacity for top results by optimizing your lead generation efforts with video content marketing. Fill out the form below for information on getting started!
