The video above is an example of the type of topical lawyer videos we can complete and publish for you and your law firm. It would appear on the firm’s website embedded on relevant pages and sections of the site, embedded in their blog articles, on their YouTube Channel and other video platforms of their choice, and in search results on YouTube, Google, and elsewhere. They allow the speaker/firm to BE the deliverer of desired content featuring expert information searchers are looking for in today’s digital economy.
We help you to plan your topics, we coordinate the shoot, and we edit and publish your videos according to a strategic schedule. See our VCM 101 to learn about how our Video Content Marketing Programs are the cornerstone of an effective digital marketing strategy that supercharges your website, social media, SEO, and email efforts while positioning YOU as a helpful and trusted expert in your field.
YOU NEED VIDEO CONTENT MARKETING
- Your target customers are searching for information related to what you offer.
- This gives you an opportunity to be the one who gives them useful information.
- Video Content Marketing engages your target audience with a combination of Customer Service, Marketing, and a Multimedia User Experience where your target customer is looking for information – Online.
- Websites without video are incomplete. Your website should have videos explaining products & services, videos embedded with articles in your active company blog, and a video library presenting all of your video content in an easy-to-search format.
- Website visitors spend 88% more time on websites that have video.
- People are 70% more likely to watch a video than read print.
- Internet searchers and website visitors are engaged in active, “Lean-Forward” behavior, which is very different from the more passive “Lean-Back” behavior of traditional media like Television. Simply placing your television ads on your website or YouTube Channel does not meet the needs of your customers online. You need to have video content prepared that informs, educates, explains, & answers their questions.
- YouTube Videos come up in the Search Results for Google, the world’s largest search engine.
- YouTube is also the world’s Second-Largest Search Engine, and is owned by Google (the largest).
- Your videos can be uploaded natively and/or shared through other video & social media platforms to maximize your presence, reach, and engagement.
- The future of Internet Content is Video. Both Desktop users and especially Mobile users prefer video. Video is the best storytelling medium, and it is easier to listen than to continuously scroll and read. Anyone that does not embrace Video Content Marketing will be at a competitive disadvantage. Starting a Video Content Marketing program now works to your company’s competitive advantage.
