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As Carla Marshall at ReelSEO recently explained, YouTube still retains its position as the place for long-term online video engagement, even if FaceBook has a stronger view count on the first day after a video is uploaded. Much of this has to do with the interface, branding, and the resultant user behavior.
People are not using FaceBook to search for video content the way they do on YouTube. FaceBook is built and marketed to users around providing the most recent information on profiles and pages. People on FaceBook want to see what is new. After a day or a week, that news cycle has passed. YouTube’s Long term YouTube video engagement success, however, has to do with YouTube’s longtime model of creating an immense searchable library of video content, making it the go-to source for people who are seeking your content.
It makes good marketing sense to provide the video content your target market will be seeking. It also makes good sense to upload the right kind of video natively to both the YouTube and FaceBook platforms.
Read the full ReelSEO article HERE.
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