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Your online videos are a multimedia experience, and you are both using logic and emotion in video content marketing. ReelSEO has a recent article that delves into the topic.
You are presenting logical arguments and solutions to your ideal clients, which they should be able to appreciate. The psychology of video content marketing has an emotional element pertaining to how the viewer feels about his problem, your solution, you, and the experiences surrounding his ordeal and search for answers. The path to a solution you illuminate in a video may generate positive emotions of satisfaction. The difference in a viewer’s attitude may change from frantic desperation to attentive anticipation of successful resolution, and they would have you and your video to thank.
There is also a subconscious associative element at work in audio-video displays. As a viewer watches more of your videos with related content, he becomes more familiar with your company, and positive associations result. You and your videos become an educational resource. Your face and your brand become associated with the solutions and satisfaction your ideal clients crave. The human element – personality – makes an impact as familiarity sets in. Your viewer begins to feel like he knows you, and you become a trusted resource. Can you say “Brand Loyalty“?
Of course, none of this happens if you don’t have videos prepared for your ideal clients. You know your work, and you know what your customers want and need. You have stories of how you have resolved customer needs, and so do your customers, themselves. In NRV, you have a turn-key resource for leveraging this knowledge in the format most favored by on-the-go people in a digital world: Online Video.
Your firm’s ideal clients are searching online for answers you can provide. They are seeking topical video and written content that provides helpful information, demonstrates expertise, builds trust, and creates a loyal relationship. Improve your firm’s bottom line, recognition, and capacity for top results by optimizing your lead generation efforts with video content marketing. Fill out the form below for information on getting started!
