CLICK ABOVE to Read the full article from The Video Content Marketing Guru!
As we move into a new year, many companies are thinking of how they can increase marketing ROI. Increasing your video marketing budget can do just that. By creating more and/or better videos and distributing them properly and effectively, you can turn a return-on-investment frown upside-down.
A recent article published by ReelSEO features the opinions of survey respondents, and they show that for most companies a cost-effective increase in video marketing investment is both possible and practical when approached in the correct way.
As reported by ReelSEO, when 229 business, marketing, and sales professional respondents from around the world were surveyed, they listed their most challenging obstacle to video marketing success as lack of an effective strategy. This was followed by inadequate budget, lack of compelling content, lack of production resources, lack of performance metrics, inadequate video distribution, limited organizational buy-in, and inadequate video SEO.
Your video marketing strategy is essential. Everything to be mentioned in this article is a part of your video marketing strategy, your complete vision of video content marketing as it pertains to your business…. But, let’s start with just the relationship of you and your customers.
The best way to engage your target customers is to provide information they are seeking, and then provide a call-to-action encouraging them to engage with you further regarding the topic at hand or the products/services you offer. The best way to do this is with video.
You could think of this as taking a strong “customer service” approach and meeting your target customers where they are: online (often on their mobile devices!). They are searching Google and YouTube (which is owned by Google and is featured in its search results) for information pertaining to what you offer.
Google recognizes this behavior by your target customers, and Google’s search results are biased toward mobile-friendly websites featuring video and supporting written content.
You are already an expert regarding the questions your target customers tend to have, meaning you have a well of content that is compelling to your target customers, so your video marketing strategy should involve using video to make contact with those customers to help them resolve their problems, wants, and needs.
This has the result of increasing your web visibility to both your target customers and the search engines that provide your information to those customers.
These days, every company is expected to not only have a website, but to have video that conveniently and effectively provides the information a visitor to that site wants or needs. If they visit your site and you do not provide this information, they are likely close your site and visit a competitor’s site or videos instead. It is actually much more likely that they would visit your competitors’ sites first if they provide video content and your site does not! Wouldn’t you rather be the one who provides your target customers the information they seek?
It is important to understand that video and supporting written content (often in blog form) are the key to today’s SEO. In order to have an effective website and web presence, you need video.
If you are having trouble getting others in your organization to buy into video marketing, they need to understand the severe disabling effect resulting from the lack of video marketing. To update an old marketing saying, “Without video and content, nothing happens”. Video is now an essential component of any marketing program. If you are not “buying in” to video, you are not “buying in” to marketing…
You DO have to market your video/content, as well. You can have the right kind of helpful and informative video, but if you are not doing this, you are not really using that video correctly.
This is often the responsibility of a Social Media Manager. In many cases, both WebMasters and Social Media Managers are hungry for video and content that they can publish and share – especially that which is relevant to the target customers! The more consistently and effectively this part of the process is administered, the more likely you will be able to not only track performance, but encourage performance. Your website and social media platforms are important methods of distribution, and many companies already have these in place.
Optimized video and corresponding content are a tool to be used most effectively in conjunction with your website and social media. When customers call, you should also ask them if they have seen your videos.
If they say a video got them to call or purchase, you will know it is working. If they haven’t seen your videos, direct them to this great resource on your website or YouTube Channel so they can see them and learn more as you further engage your customers.
We have addressed all of the listed obstacles except for budget and production resources… This is where we mention that you don’t need to own and know how to use video production equipment, as you can leverage NRV’s expertise in video content marketing by purchasing one of our video content library programs. We work with you to create the video and supporting content on topics of great significance to both you and your target customers.
If your marketing has not been providing the kind of return you’ve been hoping for, video may be your answer.
If you are having difficulty effectively integrating video into your marketing, you are now armed with a turnkey strategy and the information to encourage organizational buy-in. If you want to work with a company that has specialized in these video content marketing methods for many years and offers its programs with a cost-effective price tag, you know where to CONTACT US. We look forward to learning about your business and helping you to engage your target customers… through video.
CLICK HERE to read the original ReelSEO article
Your firm’s ideal clients are searching online for answers you can provide. They are seeking topical video and written content that provides helpful information, demonstrates expertise, builds trust, and creates a loyal relationship. Improve your firm’s bottom line, recognition, and capacity for top results by optimizing your lead generation efforts with video content marketing. Fill out the form below for information on getting started!