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As reported by ReelSEO and Searchmetrics (whose parent company is Google), Google keyword searches yield videos 55% of the time, and 82% of those videos are YouTube videos. FaceBook videos do not show up in Google search – at least partially because FaceBook does not allow Google to crawl its site for video content to display in searches.
One big point we can take away from this: An added benefit of creating and consistently publishing quality videos on YouTube is that you may see your YouTube videos in Google search results when your ideal clients do relevant keyword searches.
Not only is YouTube the second-largest search engine, but its results are especially likely to cross over into Google’s search results. Consistently creating and publishing helpful video content that leads to solutions for searchers in your target market increases the likelihood of those videos showing up in your ideal customers’ search results. Video is their preferred format, and you get the opportunity to engage them with valuable and helpful information before they even contact you.
You will see that it creates value for your company in the form of loyal customers. Your ideal customers begin to see you as an information resource, and they will think of your company when they are ready to make a purchase.
Your firm’s ideal clients are searching online for answers you can provide. They are seeking topical video and written content that provides helpful information, demonstrates expertise, builds trust, and creates a loyal relationship. Improve your firm’s bottom line, recognition, and capacity for top results by optimizing your lead generation efforts with video content marketing. Fill out the form below for information on getting started!