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When people go online seeking answers to their questions, they may have very specific questions that require the most specific answers. You would do well to have video content in place to lead your customers to the answers they need. However, the more specific the question/answer, the more difficult it may be to anticipate the details of the customer’s situation in question. Other times, the customer may not have yet formulated the question(s) they need to ask, and your content should help them to figure out what information they need to seek.
One way to cover the bases and direct your customers to the solutions they need is to provide evergreen video content. The more general concerns can be met with video content that is comprehensive at a relatively introductory level. You can then explore tangents involving niche issues with additional video content.
Evergreen content is content that is always in season, and usually consists of more general information that answers questions lots of people tend to have. Video content marketing libraries should include a mix of both general and specific answers. They can also include videos with tie-ins to current events/topics and seasonal issues that are relevant to the searcher’s questions and concerns. Keep these ideas in mind when planning your video content library. We will help you to choose and prepare your topics leading up to your video shoot!
Read CMI’s recent article on evergreen content HERE
Your firm’s ideal clients are searching online for answers you can provide. They are seeking topical video and written content that provides helpful information, demonstrates expertise, builds trust, and creates a loyal relationship. Improve your firm’s bottom line, recognition, and capacity for top results by optimizing your lead generation efforts with video content marketing. Fill out the form below for information on getting started!