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Once your videos are published to YouTube, they are accessible to all visitors to YouTube.com unless the videos have been set as “unlisted” or “private”. They may come up in YouTube searches or Google searches if they appear relevant to a search. However, there are many actions you can and should take to put your videos in front of your ideal customers.
One of the easiest and most effective things you can do with your content marketing YouTube videos is embed them on your website. This feature has been available for about a decade, but many companies fail to take the steps to embed their new and existing videos on their sites. Your videos (and corresponding blog articles) should be treated as a source of new website content.
ReelSEO published a guide for how to embed YouTube Videos.
You should then also use your social media channels to distribute your videos and blog articles after they are on your YouTube Channel and website.
Click HERE for the YouTube video embedding guide from ReelSEO.
Your firm’s ideal clients are searching online for answers you can provide. They are seeking topical video and written content that provides helpful information, demonstrates expertise, builds trust, and creates a loyal relationship. Improve your firm’s bottom line, recognition, and capacity for top results by optimizing your lead generation efforts with video content marketing. Fill out the form below for information on getting started!