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Ask yourself this question:
What do your customers really want or need to know?
Video content marketing is about genuinely helping real people in your audience. This is different than hyping your product or service. Google rewards content that is helpful to real people searching for information. That is why content marketing helps SEO. So… be a guide. Be an educator. Help people. The effect is analogous to “karma“…
Do you know what your customers need to know? Chances are, you do… or you know what steps they need to take to learn for themselves. In fact, it is likely you have been answering their questions all along. This represents an opportunity to answer previous “frequently asked questions” and preempt repeat questions & questions yet to be asked. These will be on display in cyberspace 24/7, 7 days a week, 365 days a year (or more). If you want to go on the offensive with your marketing, shift your energy from aggressive hyping to educational outreach. So long as your target audience also knows about your products or services, that “positive vibe” will carry over from your good works.
Who would you like more: Someone who is always offering a helping hand, or someone who is always bragging? Walk the walk by providing content that will be recognized as a customer service resource, and any claims about your products or services are likely to pull more weight…
A majority of customers making what they perceive as significant purchases research online before buying. You can meet them where they are and provide their desired information when they can appreciate your help the most, and this creates goodwill toward your company. It’s that karmic effect again. Offer Help, Not Hype.
You have an opportunity to give your ideal customers the type of content they prefer (video!) when and where they want it (online, searchable, and accessible on mobile devices). Your ideal customers are looking for your answers, and our turn-key approach can help you to optimize those answers for dissemination leading to mutual benefit for both you and your customers.
Your firm’s ideal clients are searching online for answers you can provide. They are seeking topical video and written content that provides helpful information, demonstrates expertise, builds trust, and creates a loyal relationship. Improve your firm’s bottom line, recognition, and capacity for top results by optimizing your lead generation efforts with video content marketing. Fill out the form below for information on getting started!
