CLICK ABOVE to Read the full article from The Video Content Marketing Guru!
The people in your target market have questions about your products or services that could lead to more sales if you answer them. Today, your ideal clients are technologically engaged, and they spend their time on mobile devices. In this “information age”, they likely spend additional time reading online on their computers when they are not on-the-go.
Some of the biggest and best brands are using content marketing to help their ideal customers and to meet them where they are most comfortable. CMI recently published an article featuring eight of these larger brands, and their engagement in content marketing illustrates the state of marketing today and how the approaches companies use must adapt to fit current human behavior, interests and concerns.
The strategies highlighted in the CMI article mostly consist of the businesses leveraging their strengths or existing resources in ways that address concerns of current or potential clientele. IBM has contributed heavily to the technological age in which we all live, and people living in this world have a lot of questions about this technology, so IBM leverages their knowledge and authority status by providing a multitude of relevant articles online. Microsoft has suffered from an “all work & no play” image relative to Apple, and they are highlighting stories of the real people who use their products, emphasizing the personal side of the Microsoft user experience.
A company with a long-time public relations issue is McDonald’s – For decades, the fast-food titan has suffered from criticism suggesting their food is unhealthy, and more recently, it has been suggested several of their menu items are unnatural. Pink slime and preserved quarter-pounders may come to mind… Well, McDonald’s in Canada has been addressing such concerns with a very successful and engaging campaign: Our Food, Your Questions.
Not controlling for duplicate questions, over 16,000 have been asked, and over 10,000 have been answered through this program. With all of these questions that many people are asking, McDonald’s is executing customer service through content. Questions and answers have involved topics such as parts of cow and chicken used, the differences between advertising images and food received, and the sources for beef and potatoes. This contributes to goodwill toward the company, and the program is expanding beyond McDonald’s Canada. All of this talk about food may also lead some of them to swing through the drive-through…
So, what is the takeaway for your business and its content marketing program? If your company has questions to answer, video content marketing may be your solution. You have the answers your ideal clients desire, and you have access to a turn-key program for delivering that content.
Read the full CMI article HERE.
Your firm’s ideal clients are searching online for answers you can provide. They are seeking topical video and written content that provides helpful information, demonstrates expertise, builds trust, and creates a loyal relationship. Improve your firm’s bottom line, recognition, and capacity for top results by optimizing your lead generation efforts with video content marketing. Fill out the form below for information on getting started!
