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With all the talk about FaceBook encroaching on what has been YouTube’s turf for the past decade, one needs to keep in mind that YouTube has some established competitive strengths that FaceBook cannot threaten. Some may ask, “Is YouTube still the priority for publishing video content?” The short answer is, “Yes“. While marketshare of streaming video (and the ad money that comes with it) may be threatened, it does not change the fact that YouTube is still the second-largest search engine, after its own parent company, Google. It doesn’t change the fact that YouTube videos come up in Google’s search results, and it doesn’t cause the largest library of streaming online video to no longer be the resource it has been.
The recent moves by FaceBook further into the streaming video market will affect the best workflow for putting video on FaceBook, but it doesn’t mean FaceBook is anything approaching an alternative to YouTube. YouTube should remain the priority, and you should continue to promote your videos on (other) social media, as well.
There are more reasons why YouTube is Still The King of Online Video, as argued in a recent article in ReelSEO:
YouTube’s “views” count for more, insofar as they are more likely to be real views. A video on YouTube needs to be watched for 30 seconds or more to be counted as a view, whereas FaceBook views are counted after a video is watched for 3 or more seconds. FaceBook’s videos also autoplay in a muted form, so other contextual factors aside, a “view” on YouTube is more likely a person intentionally watching, listening, and paying attention to your video than a “view” on FaceBook. In addition to the aforementioned strong tendency of YouTube videos to show in Google search results and the wealth of information that makes YouTube a destination and resource for online video, YouTube is also very strong on analytics offered.
In sum, you should continue to publish to YouTube as your first priority, then also upload videos natively to FaceBook as part of your Social Media marketing program.
Read the ReelSEO article HERE.
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