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In a recent article, we discussed how mobile YouTube sessions average 40 minutes, which includes data from extremely short and extremely long sessions. Well, it has now been stated by their leadership that YouTube is focusing on mobile, and with good reason. As ReelSEO has recently discussed, the average adult also watches a total of 39 minutes of video on mobile devices each day, up from 3 minutes per day in 2011.
Habits among the Millennial demographic have strong implications pointing to continued growth in mobile video. 48% of Millennials only watch videos on mobile devices. This demographic is also very high in social media engagement with brands, they are approximately 150% more likely than baby boomers to use video for comparison shopping and to watch a product video on a website, and they are approximately 264% more likely than Baby Boomers to share such videos when they are shopping online.
These Millennials will be an increasingly large percentage of the buying public, and this should be a clear indicator that companies and brands need video. The relevance and helpfulness of those videos is key. YouTube is the world’s second largest search engine (after its parent company, Google), and people use it to find information presented in their preferred format of video, which does not require the viewer to scroll and read.
You need videos that are optimized for YouTube and what your customers are searching for.
Your firm’s ideal clients are searching online for answers you can provide. They are seeking topical video and written content that provides helpful information, demonstrates expertise, builds trust, and creates a loyal relationship. Improve your firm’s bottom line, recognition, and capacity for top results by optimizing your lead generation efforts with video content marketing. Fill out the form below for information on getting started!