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Recently, we published an article exploring YouTube’s long-term video engagement, comparing it to FaceBook’s shorter-term “first day” domination. A big part of the explanation is that YouTube is the world’s largest video content library. ReelSEO recently reported on a massive increase in old newsreel and historical documentary video content from AP and British Movietone in the past months, which have had a great deal of engagement.
The author of that article focuses on the implications for the teaching of history classes. The fact is that more content is being uploaded to this resource all the time, and kids and adults alike have used YouTube to learn about history for many years. While a guide in the form of a teacher or textbook can be useful, self-directed research on topics of interest can often be a very effective way to learn. For approximately three quarters of YouTube’s decade-long history, the kids have already been hanging out at “the library”, and as they transition to adulthood, they are more apt to spend time with the internet and online video than the short-term “traditional mass media” of TV and newspapers that had served to replace school as the main information source for people of previous generations.
While Google is the world’s largest search engine, the world’s second-largest search engine is YouTube. Of course, Google owns YouTube. Google gives preference to YouTube videos in its search results. While Google search results include content from across the internet, YouTube search results are uploaded natively to YouTube’s (Google’s) platform. All of this contributes to the power of YouTube as the world’s largest video content library. Especially in the mobile internet age, people use YouTube to search for information in an easy-to-consume format. If they want to learn about anything, YouTube is often the first place they go, and if not, Google will often direct them there as one of the most relevant sources of information.
What if visitors to the world’s largest video library had direct access to your video library? That is something we want to do for you. NRV has turn-key programs for turning your business knowledge into video content your customers want and need. You are an expert in your field, and you can be a teacher for your ideal customers. We’re experts at making you look good. We want to help you to help your customers, which helps you as they engage with your helpful and educational video content.
Click here to read the full ReelSEO article.
Your firm’s ideal clients are searching online for answers you can provide. They are seeking topical video and written content that provides helpful information, demonstrates expertise, builds trust, and creates a loyal relationship. Improve your firm’s bottom line, recognition, and capacity for top results by optimizing your lead generation efforts with video content marketing. Fill out the form below for information on getting started!