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YouTube has launched a new ad-free service called YouTube Red, which costs $9.99 per month and allows viewers to watch videos throughout YouTube without waiting for advertisements. Other features, such as YouTube Music, are also bundled with the service. There has been speculation for many years about paid accounts for YouTube. Here’s what you need to know about YouTube Red.
In a recent article, ReelSEO makes the argument that YouTube Red will be worth the monthly $9.99 subscription price for YouTube viewers, even if they suggest it may take a while for the service to become popular. In addition to removing ads, YouTube Red also allows a viewer to save videos for later viewing on mobile devices and offline, as well as “background play”, which allows the audio to continue playing while you are using other apps or with the screen off. The bundled YouTube Music service is a radio alternative similar to Spotify, and most young people already think of and use YouTube as a primary music listening service.
You may be asking, “What does YouTube Red mean for video content creators?” Part of the money YouTube Red membership dues will go to YouTube Channels that are registered to show ads on their videos as an income stream. With no ads, YouTube Red members are likely to watch more videos – especially if they know they are paying for that luxury. At this time, there does not appear to be reason to expect a change in the experience for non-paying YouTube viewers, so the YouTube we already know should stay relatively uninterrupted. YouTube has a stake in ensuring this for their loyal users, especially with the Google+ integration commenting changes in not-too-distant memory…
While there is no indication of paid membership benefits on the content creation side of YouTube, this is an area where YouTube currently has an emerging opportunity, and perhaps we should not be surprised if more advanced content creation or distribution features become available in the near future. It may depend on how well YouTube Red is received.
YouTube remains the world’s second largest search engine, and it is a major online destination for people who are looking for answers to their problems. YouTube Red should increase engagement as it catches on.
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