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A recent blog post by Gerry Oginski, Founder of The Lawyers’ Video Studio, explains why simply posting your TV advertisements online is the wrong way to do video marketing. In short, it is the wrong kind of content. People don’t want to watch your TV advertisements online.
If your TV advertisement was strategically placed as an interrupting message during a show watched by your target market, it may resonate with a percentage of them, and that approach makes sense. Many, if not most of them would still prefer to keep watching the show they tuned in for, but some of them will likely find your message to be relevant. In online video marketing, the viewer/searcher is seeking the information you should be providing. You don’t want to be the noise they are trying to bypass. You want to be what they are seeking.
The production company that did your TV ads may have told you the same advertisements could be used online to reach more people. They are not video marketing companies; they are video production companies. There is a big difference in understanding. In video marketing, you need to be giving the ideal customers what they want, what they need, and what they are searching for.
YouTube is actually the second-largest search engine, after its owner, Google. Your ideal customers are searching YouTube for answers in video form. In addition, YouTube videos show up in over half of Google searches. These are videos Google thinks are relevant to what the searcher is seeking.
Those are helpful videos that explain and educate. Those are the videos you need to have for your company.
Your firm’s ideal clients are searching online for answers you can provide. They are seeking topical video and written content that provides helpful information, demonstrates expertise, builds trust, and creates a loyal relationship. Improve your firm’s bottom line, recognition, and capacity for top results by optimizing your lead generation efforts with video content marketing. Fill out the form below for information on getting started!
