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If you are exploring possibilities of including video in your marketing efforts, you may wonder, “Is video marketing successful for most companies?” According to a recent report, 85% of companies report success with video marketing, with 25% reporting that video marketing is very successful for them. The companies that do it right will tend to have the most success, and a lot of that depends on who is doing their video marketing programs.
There is a significant difference between Video Production Companies and Video Marketing Companies, and the most effective Video Marketing Companies are those that understand Video Content Marketing. It is not simply a matter of having a video crew show up and create a videos about your company and its products or services. To ensure you get the most out of your video marketing endeavors, you need to take the right approach to video marketing.
According to ReelSEO and Ascend2, the greatest challenges most companies report regarding their video marketing efforts include lack of an effective strategy, lack of compelling content, and lack of video budget & production resources. A successful video content marketing program begins with strategy and planning. At New Relevant Video, we have been doing video content marketing programs for professionals for over five years, and that is building on over 25 years of success in the video marketing industry with lead generation. We have the video content production resources and infrastructure in place. We are the affordable, Turnkey solution you are seeking. We have a Video Content Library program that follows a proven format for success, and we also have additional programs for creating testimonial videos, case study videos, and leveraging your existing written content for video. Contact us for more information. We would be happy to help you to do your video content marketing the right way.
Read the recent ReelSEO article discussing Ascend2’s report HERE.
Your firm’s ideal clients are searching online for answers you can provide. They are seeking topical video and written content that provides helpful information, demonstrates expertise, builds trust, and creates a loyal relationship. Improve your firm’s bottom line, recognition, and capacity for top results by optimizing your lead generation efforts with video content marketing. Fill out the form below for information on getting started!