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Increases in Mobile watch time and increases in YouTube watch time go hand-in-hand, according to ReelSEO’s recent article. This also leads to a shifting of advertising budgets from television to online video, as ReelSEO has also reported.
It is interesting that this is happening just as YouTube Red is launching, a paid ad-free YouTube option. It is important to note that YouTube viewers are looking for content, not the ads before their desired content. As YouTube viewers avoid or ignore adds on the platform, it makes more sense for many businesses to use a video content marketing approach to inform, assist, and engage their target customers online.
With the possible exception of The SuperBowl, most people prefer to watch TV for the featured show, rather than the advertisements. Many television watchers now have the technology to skip advertisements and watch shows on their own schedules. People go online to find the information and video content they want. Ads are noise. YouTube Red allows viewers to bypass ads for $9.99 per month. Your target customer probably doesn’t go online to watch advertisements. However, YouTube is the world’s second-largest search engine, and it is likely that your target customer does go online to search for wanted or needed information relating to your products or services. You can come to their rescue and be the provider of that information with a helpful, “customer service” mentality.
Media viewers are spending more time on Mobile Devices and on YouTube. Budgets are shifting from TV Ads to Online Video Ads, but they should shift that budget one more step over to Video Content Marketing.
To read ReelSEO’s article on YouTube and mobile watch time increase, CLICK HERE
To read ReelSEO’s article on budgets for online video advertising and television ads, CLICK HERE
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