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Sometimes our readers and customers are not familiar with exactly what content marketing is and how it relates to one’s web presence and SEO. Therefore, we want to present you with a sort of “Content Marketing 101″ that also highlights many of the benefits of content marketing.
CMI defines Content Marketing as follows:
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”
Proper content marketing is centered on providing content that is useful, and often educational. The tone and purpose of the content is helpful. Rather than hyping yourself, the content is centered on helping the customer.
While content marketing has been around for a long time, the rise of the internet and modern search engines provides great incentives for companies to provide online content for their customers. This content is found organically through internet searches, is shared through social media platforms, and can be used to develop a trusted online resource that is an internet destination in itself. This content serves the company by promoting familiarity and loyalty while providing helpful and valued information to the customer. (Watch the video below for more on the history of content marketing, or proceed by scrolling down directly to the rest of the article)
Not only is relevant content organically discovered by customers searching the internet, but this content also serves to improve the SEO (Search Engine Optimization) of the company’s website, as this content often exists on the company’s website. The reason is that search engines like Google want to optimize the validity of their search results so they provide the best possible service to searchers, and the regular posting of relevant content concerning a certain niche subject or group of related subjects is recognized by these search engines. They react by rewarding the websites that regularly post great relevant content. It is also important that the posting of this content is consistent, as search engines recognize your site as a more reliable resource if you always prepare new helpful information. Therefore, it is very good to always provide more new relevant content.
Video has been growing by leaps and bounds as the online medium of choice, especially in the age of mobile devices. Rather than scroll down the screen and read several paragraphs, users prefer a multimedia presentation that gives them the information they need or want through a combination of sound, on-screen titles and moving pictures. Video content marketing is about providing this video content for customers. YouTube is now the second largest search engine, it is owned by Google (the largest!), and YouTube videos are shown (given preference!) in most Google search results. This creates an excellent opportunity for making contact with ideal customers by providing the helpful content they need and want.
Of course, providing a never-ending supply of helpful content is an immense task, and there is quite a learning curve involved. There are important considerations regarding preparation, best practices, format, production, editing, publishing schedules, and more. It helps to have someone on your side that knows what to do because they have done it before. At New Relevant Video, we have been managing these aspects of video content marketing for our clients for over 5 years, while also producing the video and supporting content itself.
We work with you to organize the information you already know, and we help you to prepare for the video shoot. After 1 day on the set, enough content is produced to last you for 6 months or a year, and you don’t have to do anything more until you receive the fully-produced video content. You then publish the videos on your company’s blog, along with the supporting articles we provide, and you share the content on your social media platforms to engage with your audience, preempting whatever questions they are most likely to need answered.
Your firm’s ideal clients are searching online for answers you can provide. They are seeking topical video and written content that provides helpful information, demonstrates expertise, builds trust, and creates a loyal relationship. Improve your firm’s bottom line, recognition, and capacity for top results by optimizing your lead generation efforts with video content marketing. Fill out the form below for information on getting started!