A recent report suggests people are tired of brand engagement opportunities. While the sheer number of brand engagement opportunities may be a factor, and the internet honeymoon may be over, the usual culprit is probably much to blame: The brands lack a customer focus, which leads to lack of participation. What is in it for the customer? Taking a customer service approach with a customer-focused strategy will not only better legitimize companies’ efforts, but they will lead to better perception of those efforts by the target market – and likely to further goodwill and engagement.
http://www.cmo.com/articles/2015/10/19/brands-its-you-not-consumers.html
Lack of Customer Focus Leads to Lack of Participation
A recent report suggests people are tired of brand engagement opportunities. While the sheer number of brand engagement opportunities may be a factor, and the internet honeymoon may be over, the usual culprit is probably much to blame: The brands lack a customer focus, which leads to lack of participation. What is in it for the customer? Taking a customer service approach with a customer-focused strategy will not only better legitimize companies’ efforts, but they will lead to better perception of those efforts by the target market – and likely to further goodwill and engagement.
http://www.cmo.com/articles/2015/10/19/brands-its-you-not-consumers.html